Endometriosis Awareness Month on Social Media: A Content Analysis of Images and Captions on Instagram

Brianna Le Busque, Sarah Mellish
In: Women · 2023 · vol. 3(1) , pp. 82–94 · doi:10.3390/women3010007 · W4318586839
article OA: gold CC0 ⤵ 6 in-corpus citations
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This study analyzed Instagram posts from Endometriosis Awareness Month, finding that images focused on disease features and captions offered general knowledge, with underrepresentation of the disease's mental health impact.

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Abstract

Endometriosis Awareness Month (EAM) is a global movement that seeks to increase awareness of endometriosis. There is a paucity of peer-reviewed research that explores the social media activity of EAM, making it difficult to draw conclusions about what information is being shared. To address this gap, we performed inductive thematic analysis to investigate the visual and written content of images (n = 879 images), as well as post captions of N = 600 posts. that contained the hashtag “#endometriosisawarenessmonth”. Results show that written content within the images most frequently contained features of the disease. Caption content featured general/vague knowledge about the disease and general awareness of endometriosis, such as ‘pain (general/unspecified)’. The mental health impact of the disease was underrepresented in Instagram posts. Moving forward, the #endometriosisawarenessmonth campaign could be strengthened by communicating specific diagnostic and prevalence information, and harnessing conversations about the impact of the disease on mental health.

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endometriosis

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Papers in the corpus that this work cites (lower rings, blue) and that cite this one (upper rings, green). Dot size scales with the paper's in-corpus citation count — bigger dot = more influential within the endo/adeno field. Click a dot to open that paper. [ expand to 2 hops ] — adds papers reached through this work's immediate citers/citees. Heavier; up to 60 extra dots.

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