Social Media in Minimally Invasive Gynecologic Surgery: What Is #Trending on Instagram?

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This study analyzed Instagram posts related to gynecologic surgery, finding that endometriosis was the most popular topic, primarily authored by patients sharing personal experiences rather than healthcare providers.

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Abstract

Study objectivePatients share and obtain healthcare-related information on social media platforms. We aim to evaluate the authorship and content of, as well as engagement with, gynecologic topics posted on Instagram.DesignQualitative and quantitative retrospective content analysis.SettingInstagram.PatientsNot applicable.InterventionsNot applicable.Measurements and main resultsA query of endometriosis, adenomyosis, myomas, and hysterectomy yielded 237 hashtags. The top 10 and most recent 20 posts, as determined by Instagram's internal algorithm, were evaluated for 10 hashtags with the most posts. The most popular topic was endometriosis. Of the 300 posts evaluated, 97.3% were by authored by nonhealthcare individuals. The most common content for nonhealthcare authored posts was personal experience (30.67%). Educational content accounted for 4.6% posts and had the greatest average engagement by number of "likes;" 0 educational posts were authored by a healthcare provider.ConclusionThe majority of minimally invasive gynecologic surgery related Instagram posts are regarding endometriosis, are authored by patients, and discuss personal experience. Official healthcare presence was lacking.

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MeSH descriptors

Social Media Educational Status Emotions Female Gynecologic Surgical Procedures Humans Retrospective Studies

Citation neighborhood

Papers in the corpus that this work cites (lower rings, blue) and that cite this one (upper rings, green). Dot size scales with the paper's in-corpus citation count — bigger dot = more influential within the endo/adeno field. Click a dot to open that paper. [ expand to 2 hops ] — adds papers reached through this work's immediate citers/citees. Heavier; up to 60 extra dots.

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