Exploring the knowledge, attitudes, and perceptions of women of reproductive age towards fertility and elective oocyte cryopreservation for age-related fertility decline in the UK: a cross-sectional survey.

Societal evolution and advancements in gender equality have led to the transition of female gender roles worldwide. As such, amongst western societies, the trend for women to delay their childbearing years is commonly observed. This is exemplified by the age of first time motherhood increasing from 26.7 years in 1970 to 30.7 in 2019 in the UK ( Statista, 2021 ). However, increasing age is associated with decline of ovarian reserve and atresia of oocytes, from ∼500 000 oogonia at the start of puberty to 25 000 oocytes by the age of 37 ( Faddy et al. , 1992 ). Furthermore, an exponential decrease in oocyte quality is also observed with advanced age, with associated declining pregnancy rates and reduced fecundity ( Navot, 1991 ). Consequently, predictive models suggest should women delay conception until the age of 35 or 40 years, 14% and 34.8% would remain childless respectively ( Leridon and Slama, 2008 ). This perhaps explains why involuntary childlessness has become more prevalent in particularly high-income countries (HICs), especially European, as more women and men delay parenthood ( Nicoletti and Tanturri, 2008 ). Recent developments within the field of oocyte vitrification have enabled the opportunity for women to preserve their reproductive potential, by electively cryopreserving their oocytes for future use. This is prior to the physiological decline in quality and quantity. The procedure is referred to herein, as oocyte cryopreservation (OC) for age-related fertility decline (ARFD). The process was deemed feasible, particularly when similar success rates in implantation, pregnancy, miscarriage and livebirth were observed between fresh and cryopreserved oocytes ( Cobo et al. , 2010 ; Crawford et al. , 2017 ). Subsequently, when quantifying overall Likert responses, one study has reported that not finding a suitable partner (31%) and either the woman herself or her partner not being ready to start a family (17%), as the main indications for undergoing OC for ARFD ( Jones et al. , 2020 ). The utilization rate of cryopreserved oocytes is between 3.1% and 12.1%, with subsequent rates of successful livebirth amongst these women between 17.5% and 30.5% ( Gürtin et al. , 2019 ; Kasaven et al. , 2022 ). Evidently, given that live birth rates (LBRs) remain relatively low, OC for ARFD does not guarantee future successful livebirth. The process of OC for ARFD also remains limited by the loss of oocytes during thaw process, failed implantation and fertilization rates or miscarriage. This is exemplified by oocyte thaw survival rates between 80% and 90% and fertilization rates of 70–80% following intracytoplasmic sperm injection (ICSI) ( Saumet et al. , 2018 ). Chances of successful livebirth are dependent on the age of cryopreservation and the number of oocytes retrieved. Data suggest success rates from both slow freezing and vitrification cycles decline significantly when the procedure is carried out at an age above 36 years ( Cil et al. , 2013 ). Furthermore, reproductive outcomes are far superior when OC for ARFD is performed when the patient is ≤35 years old compared to >35 (50% versus 22.9%, respectively) ( Cobo et al. , 2016 ). In women who are 35 years old, approximately 20–25 oocytes are required for an 80–85% chance of livebirth ( Cobo et al. , 2015 ). Moreover, in a woman of the same age, an average 1.2 cycles of stimulation are required to preserve at least 16 mature oocytes, for two future thaw cycles ( Devine et al. , 2015 ). Thus, considering the majority of women are currently undergoing OC for ARFD at the age of 37 ( Cobo et al. , 2016 ; Gürtin et al. , 2019 ; Kasaven et al. , 2022 ), the lower success rates of livebirth are unsurprising. It is imperative, therefore, that women are educated to make proactive decisions regarding their fertility. In particular, that they are encouraged to undergo OC for ARFD at an earlier age, whereby reproductive outcomes can be optimized. Although the main indication for undergoing OC is through circumstance in not finding a suitable partner, evidence also suggests that couples who have consciously delayed childbearing, on retrospect, did not feel well informed at the time of making decisions regarding their fertility ( Loke et al. , 2012 ). Furthermore, many experienced regret when prioritizing lifegoals over reproductive aspirations ( Mac Dougall et al. , 2013 ). This reflects the importance of tailoring the interventions or campaigns used to raise awareness of fertility to meet different individuals’ needs ( Pedro et al. , 2018 ). An explanation of why women delay undergoing OC for ARFD may be related to their awareness or understanding of fertility. For example, a number of women of reproductive age underestimate the impact of age on fertility ( Nouri et al. , 2014 ), with many overestimating the success rate of livebirths through in vitro fertilisation (IVF) ( Garcia et al. , 2018 ). Women also remain unaware of the risks associated with childbearing at an advanced age ( Cooke et al. , 2010 ; Virtala et al. , 2011 ). In a study of 257 women aged between 28 and 35 years, the majority (93%) felt moderately susceptible to the risk of infertility and 94% perceived the consequences of infertility as moderate ( Ter Keurst et al. , 2016 ). Additionally, in a study interviewing professional women, it was apparent that most had either never reflected on their own reproductive potential, or felt that by doing so it would cause unnecessary anxiety ( Eriksson et al. , 2013 ). As further evidence derived from the outcomes of OC for ARFD become available, it is important to comprehend women’s awareness of their fertility, the options available to them to preserve it, and the barriers for seeking treatment earlier. This will ensure that future reproductive outcomes can be optimized to prevent the risk of involuntary childlessness. The objective of this study was to evaluate the general knowledge of fertility amongst women in the UK and assess their perceptions of OC for ARFD. This will identify the areas women require further knowledge and aid healthcare professionals in improving counselling, whilst encouraging informed reproductive decision-making.

A total of 5500 women completed the survey. However, 18 were excluded from data analysis due to not fulfilling the inclusion criteria. Therefore 5482 complete surveys were analysed. The mean age of participants was 35.0 (SD 10.25, range 16–50) years old. Table 1 reports the demographic findings of participants. Table 2 summarizes the reproductive aspirations of the participants undertaking the survey. The majority (81.3%; n = 4456) of participants did not have children at the time of completing the survey. Of the women who did not already have children, 79.8% (n = 3555) wished to have a child in the future, whereas 20.2% (n = 901) did not want children and were therefore, voluntarily childless. Participant demographics. Participant’s reproductive aspirations. The women who perceived themselves to have a health condition which compromised their fertility accounted for 27.8% (n = 1521) of the cohort. Figure 1 lists the reported health conditions. The majority (90.5%; n = 4959) believed that having an underlying health condition would reduce the number of years they remain fertile; whilst 0.6% (n = 35) felt this was false and 8.8% (n = 484) were unsure. Figure 2 demonstrates the perceived reasons why women seek fertility preservation treatment in the UK: cancer (38%), ARFD (32.8%), and polycystic ovarian syndrome (PCOS) (9.7%). Number of women reporting health conditions perceived to affect fertility . Perceived common reasons women seek fertility preservation treatment in the UK . Supplementary Table S1 reports participant’s knowledge regarding various aspects of fertility, including the age of optimal fertility and percentage risk of miscarriage per age group. Table 3 summarizes this information demonstrating how many participants correctly answered each question regarding knowledge of fertility in the survey. When asked if participants were aware of the risks of high blood pressure, blood clots in the lungs and legs and risks of premature delivery associated with pregnancy at a later age, 28.7%, 22.0%, and 12.9% reported they were moderately, very and extremely aware respectively. Figure 3 summarizes women’s perceptions of fertility based on various responses to statements measured by a Likert scale. Amongst those who planned or were unsure about having children in the future, 60.4% (n = 3075/5093) agreed or strongly agreed they were prepared to become pregnant at a later age, despite the associated risks of advanced maternal age. More than half (57.4%; n = 2921/5093) agreed or strongly agreed they were worried at the time of completing the survey about their declining fertility because of advanced age or a health-related problem. The majority (82.3%; n = 4192/5093) agreed or strongly agreed that having their own biological child was important to them. Amongst the whole cohort, three-quarters (74.1%; n = 4055) disagreed or strongly disagreed they felt well informed regarding the options to preserve their fertility, in case of a health-related problem or ARFD. Just over a half (52.7%; n = 2881) agreed or strongly agreed that it is the responsibility of the gynaecologist or general practitioner to initiate discussions regarding fertility. Perceptions of fertility . Participant’s knowledge of fertility. Amongst the cohort, 73.2% (n = 4007) reported an awareness of social egg freezing ( SEF ), whereas 23.7% (n = 1298) had not heard of the procedure before and 3.2% (n = 173) were unsure. When asked if SEF should be accessible to all women on the NHS, 51.7% (n = 2827) reported yes, 19.5% (n = 1065) no, 28.9% (n = 1581) were unsure and the remaining did not answer (0.2%; n = 9). The perception that SEF can significantly prolong a woman’s reproductive years was felt to be the case by 51.4% (n = 2809) of women, 20.1% (n = 1099) believed this was false, 28.5% (n = 1558) were unsure and 0.3% (n = 16) did not answer. The majority (97.5%; n = 5344) were aware that SEF does not guarantee pregnancy in the future. With regards to knowledge of the underlying process of SEF, 10.4% (n = 566) believed that a single cycle of ovarian stimulation would be adequate enough to retrieve sufficient oocytes for cryopreservation. Whereas 51.9% (n = 2839) believed more than one cycle is needed and 37.7% (n = 2062) were unsure, with the remaining not answering 0.3% (n = 15). Furthermore, 11.0% (n = 599) of the cohort believed that SEF may pose significant risks to the woman’s health and future fertility. Although 51.8% (n = 2834) believed this statement was not true, 37.2% (n = 2035) were unsure and 0.3% (n = 14) did not answer. Supplementary Table S2 reports participant’s knowledge regarding various aspects of OC for ARFD. Figure 4 summarizes this information demonstrating how many participants correctly answered each question regarding knowledge of OC for ARFD in the survey. Participant’s knowledge of elective oocyte cryopreservation . Figure 5 summarizes women’s perceptions of OC for ARFD based on various responses to statements measured by a Likert scale. Just under two thirds agreed or strongly agreed that they would consider OC for ARFD if they had not yet found a suitable partner (63.3%; n = 3469), or to allow the opportunity for financial stability prior to motherhood (69.4%; n = 3797). Just over half (51.4%; n = 2813) agreed or strongly agreed they would consider OC for ARFD to focus on their career or felt it would reduce the pressure for them to have children (55.9%; n = 3063). Over two thirds (68.6%; n = 3756) agreed or strongly agreed they would consider OC for ARFD to mitigate the risks of ARFD. Less than half agreed or strongly agreed the lack of awareness regarding OC for ARFD has impacted the likelihood of pursuing this method of fertility preservation further (41.4%; n = 2259). Perceptions of elective oocyte cryopreservation . When asked at what age the participant would consider freezing their oocytes, 65.8% (n = 3605) of the cohort responded with the following: 8.3% (n = 300) 18–25 years old, 35.8% (n = 1289) 26–30 years old, 45.9% (n = 1654) 31–35 years old, 9.6% (n = 347) 36–40 years old, 0.3% (n = 13) 41–45 years old, and 0.1% (n = 2) 46–50 years old. The remaining did not answer (34.2%; n = 1877).

An online survey regarding the knowledge, attitudes, and perceptions towards fertility and OC for ARFD was advertised publicly on the social media platform Instagram , by a gynaecology U.K healthcare professional with over 70 000 followers, between 25 February 2021 and 11 March 2021. A hyperlink was shared directing participants to the survey using the platform Qualtrics (Qualtrics.com), with a brief summary and purpose of the study described in the invitation to participate. The summary reiterated that participation was exclusively voluntary with no offer of incentive to complete the survey. The inclusion criteria included women from the general population aged 18–50 years from the UK. Data from participants who did not fulfil the inclusion criteria were excluded from analysis. The survey consisted of 41 close ended questions and 2 open ended (see Supplementary Data File S1 ). The survey took approximately 10–12 minutes to complete and was designed for quantitative data interpretation. The survey consisted of six categories. First, respondents answered questions regarding socio-demographic characteristics such as age, ethnicity, educational level, employment status, relationship status, and sexual orientation. This was followed by questions assessing current reproductive aspirations, including plans for future children. The third section assessed the respondent’s knowledge of fertility and the fourth the perceptions of fertility. The fifth section assessed attitudes and perceptions of OC for ARFD and the sixth, knowledge regarding the procedure. In order to prevent information bias, the process of OC for ARFD was explained after the participant completed sections of the survey pertaining to demographic information and knowledge of fertility, and prior to questions regarding knowledge, attitudes, and perceptions of OC for ARFD. SPSS version 24 software (SPSS Inc., Armonk, NY, USA) was used for analysis of data. Descriptive statistics included mean ± SD or median ± range. Shapiro–Wilks test was performed to assess for normality. The study was reviewed and approved by the Institutional Review Board at Imperial Healthcare NHS Trust (21IC6577) on 21 January 2021. The survey was firstly peer reviewed by a team of reproductive healthcare specialists, not directly affiliated with the research and secondly trialled on healthcare professionals, with minor revisions made corresponding to the feedback provided. As the survey was trialled on healthcare professionals, respondents were not involved in the study design, its execution, or data analysis. Results will be communicated to respondents through the social media platform Instagram , and also via email, to those who requested the findings be shared with them.

This study reports that the awareness and knowledge of ARFD and fertility are higher than previous studies carried out over a decade ago. However, women still lack knowledge regarding the miscarriage and success rates of spontaneous conception. Women in the UK have increasing awareness of OC for ARFD. However, they most likely perceive the option as a final resort to save declining fecundity, rather than an early preventative measure of ARFD. Furthermore, knowledge regarding specific aspects of the procedure are lacking, such as the financial costs and age at which OC for ARFD offers optimal chances of successful livebirths, whilst remaining a cost-effective procedure.

We have presented the largest national cohort to date regarding the knowledge and attitudes towards fertility and OC for ARFD in the UK. The evidence suggests that overall awareness of ARFD has improved, as exemplified by over a third of women now recognizing this is a common reason for undergoing fertility preservation, compared to a study from more than a decade ago, whereby over half the cohort were unaware of the possibility of ARFD ( Lampic et al. , 2006 ). Previous studies have suggested that globally, women’s knowledge and awareness of fertility is considered either poor or low to moderate ( Daniluk et al. , 2012 ; Pedro et al. , 2018 ). Our study demonstrates some improvement with participants recognizing that certain underlying gynaecological pathology such as endometriosis, PCOS, and pelvic inflammatory disease (PID) is related to infertility, as characterized by 26% of women reporting these conditions as a potential compromise to their fertility. A separate study of college and university students from England, demonstrated that only one participant from 60 was aware that Chlamydia could cause PID, and the remaining had never heard of the condition ( Goundry et al. , 2013 ). Furthermore, the overall general knowledge of why sexually transmitted infections (STIs) lead to fertility complications reported was poor ( Goundry et al. , 2013 ). A minority of women amongst our cohort however, also considered a number of benign medical conditions as incorrectly affecting their chances of conceiving, such as human papilloma virus, presence of a benign ovarian cyst or experiencing vaginal discharge. This reflects the importance of clinicians adequately counselling their patients regarding gynaecological pathology, to ensure they are not misinformed about aspects of their reproductive potential, causing unnecessary anxiety. Given that 89% of the cohort had a higher degree, it is perhaps unsurprising that awareness of fertility overall has improved, considering evidence also suggests higher fertility awareness is associated with higher education ( Bunting and Boivin, 2008 ; Uddin and Choudhury, 2008 ; García et al. , 2016 ; Pedro et al. , 2018 ). Our data establishes that the majority of the respondents correctly identified their most fertile years to be between the ages of 15 and 29 years. Interestingly, previous studies have suggested that women often underestimate the age at which they think fertility declines, as characterized by a study whereby 42% of participants reported this to be from the age of 40, with only 26% recognizing it to be from 35 years and above ( Hammarberg et al. , 2013 ). Considering 45.7% of women also correctly identified the age of fertility decline to be from 30 to 34 years, further emphasizes a shift towards improved knowledge. Such awareness is important, because women who underestimate the effect of age on fertility are more likely to attempt pregnancy at a later age, and consequently increase their risk of involuntary childlessness ( Vassard et al. , 2016 ). Given the variability in answers however, there remains a lack of knowledge regarding the success rates of pregnancy amongst specific age groups. Only 20% of the cohort correctly identified the chances of successful conception following one year of unprotected sexual intercourse in a woman aged 30 as between 70% and 80%, with the majority underestimating success rates. This is inconsistent with separate studies assessing the knowledge of fertility amongst Israeli and Canadian students, whereby chances of spontaneous conception were often over-estimated across all age groups ( Bretherick et al. , 2010 ; Hashiloni-Dolev et al. , 2011 ), which was attributed to the influence of the media, encouraging a false sense of belief and misconceptions that pregnancy at an advanced age is without risks. Furthermore, in another study, half the respondents from a cohort of 400, overestimated a young woman’s chances of becoming pregnant in one year ( Svanberg et al. , 2006 ). Amongst the women who already had children in our study, knowledge of success rates fared slightly better with 25.8% correctly answering the above question, compared to 19% amongst those who did not have children. It is possible that knowledge of fertility amongst women who do not yet have children may be worse, because they have not yet sought the information. This could be because it is not perceived to be relevant to them at their current stage of life ( Bretherick et al. , 2010 ). When asked what the chances of successful conception following one year of unprotected sexual intercourse in a woman aged 40 was, the majority were overly pessimistic in their views, as 10.5% of women who had children and 11.3% of those without, correctly answered between 53% and 55.5% ( Steiner et al. , 2016 ; Wesselink et al. , 2017 ). This may be attributed to the fact the majority of the cohort were <40 years old and had therefore not yet attempted pregnancy beyond this age, and thus not yet aware of the success rates of pregnancy in this age group. This is consistent with a systematic review which deduced that higher levels of fertility awareness were demonstrated by women who reported difficulties conceiving, or in those who had planned their pregnancies ( Pedro et al. , 2018 ). It would be beneficial therefore, to implement educational programmes promoting the awareness of fertility on specifically women who have not yet started a family. Our findings also suggest that as fertility awareness has improved, it is also associated with an exaggeratedly pessimistic interpretation of an older woman’s ability to conceive, as reflected by 73.9% of the overall cohort answering between 0% and 40%. Improving women’s knowledge of their chances of successful conception by age is important, as those who are pessimistic about their chances of conceiving naturally, tend to delay seeking medical help, and thus their chances of achieving a successful livebirth ( Bunting and Boivin, 2007 ). Treatment beliefs are also associated with the likelihood of seeking health interventions sooner rather than later, as reflected by one study, where those who sought fertility treatment had a perceived high success rate and knowledge of how to get help ( Bunting and Boivin, 2007 ). Given that treatment beliefs are dependent on the knowledge acquired, further emphasizes that fertility decision-making may be compromised if there is a lack of education or adequate access to accurate information ( Okamura et al. , 2002 ). Participants also overestimated the risks of miscarriage in a woman aged 30 years, with only 14.5% correctly identifying this as 10–20%. Participants may have overestimated the risks, as many miscarriages occur before a woman is aware she is pregnant. Had the question specifically asked for the chances of miscarriage in this age group following ultrasound confirmation of pregnancy, may have increased the number of participants responding to the question correctly. Conversely, participants underestimated risks of miscarriage in a 40-year-old with only 18.6% reporting this correctly as 50–60%. It is possible that such findings are because women do not consider age the strongest risk factor for miscarriage ( Bretherick et al. , 2010 ). Therefore, such risks should also be reiterated to women during fertility counselling. The transition in the awareness of fertility is perhaps unsurprising, considering the impact of social media as an easily accessible resource for health information. This differs from studies from almost a decade ago, which suggested that a woman’s healthcare provider was the preferred source of information regarding reproductive health ( Hodes-Wertz et al. , 2013 ). As our survey was completed during the COVID-19 induced lockdown in the UK, a noticeable shift towards digital medium was observed for access to healthcare information ( Kaya, 2020 ). In a recent study, 710 fertility related social media accounts and influencers were identified, of which the fertility awareness and support groups made up 23.7% of these accounts, 59% accounted for personal stories or promotions and 20.2% accounted for accredited research and education groups ( Blakemore et al. , 2020 ). Therefore, whilst easy access to information may have contributed to overall awareness of ARFD, it is important to acknowledge that accuracy of the information pertaining to the risks of miscarriage and pregnancy rates disseminated, may be inconsistent, or worse still, incorrect. This is particularly important given that only a small number of the accounts in the aforementioned study were managed by certified reproductive specialists. It is imperative therefore, that misconceptions and incorrect information with respect to pregnancy and miscarriage rates are further addressed, with emphasis placed on directing social media users towards certified and accurate online resources. Awareness of OC for ARFD has increased significantly over the last decade, as demonstrated by a study of 973 women, whereby 83% reported knowledge of the process ( Lallemant et al. , 2016 ). Considering that 41.1% of our cohort felt that a lack of awareness of OC for ARFD impacted the likelihood of them pursuing it further, and that 93% of women in a separate study underwent OC for ARFD at a time when they were most worried about their declining fertility ( Jones et al. , 2020 ), strongly suggests that they embark on the procedure as a last measure to save declining fertility. This is exemplified by the fact that almost half (47.2%) of the women were misinformed in believing that the age at which they return to use their cryopreserved oocytes and undergo oocyte thaw, are the strongest predictors for future successful pregnancy, as opposed to the age at cryopreservation. This is particularly important as evidence suggests women are currently undergoing the procedure too late, thus reducing their chances of successful livebirth ( Cobo et al. , 2016 ). The livebirth rate per oocyte is 3.3% ( Leonel et al. , 2019 ), when cryopreservation is carried out in women >36 years of age, compared to 8.2% per cryopreserved oocyte when performed in women <36 years old ( Cil et al. , 2013 ; Bracewell‐Milnes et al. , 2018 ). Considering this evidence and that many women who have undergone OC for ARFD regret not doing so at an earlier age ( Hodes-Wertz et al. , 2013 ; Stoop et al. , 2015 ), it is imperative clinicians initiate earlier discussions regarding fertility, so that plans can be made to address fecundity in the future. Interestingly, the majority (84.5%) of women believed the best age to freeze their oocytes was between 20 and 29 years old, with significantly less expectation of successful pregnancy if performed in women ≥35 years old. It is possible members of the general public may not consider that cryopreserving oocytes too early is counterproductive, if the chances of spontaneous conception are higher and the likelihood of returning to the cryopreserved oocytes low. Hence, although evidence suggests that earlier cryopreservation is associated with improved outcomes, it is also important to factor the economic implications, given that the cost effective time to undergo the procedure is considered when they reach the age of 35 years ( van Loendersloot et al. , 2011 ). It should also be acknowledged that the prevalence of aneuploidy is often higher (40%) in younger women aged 22–23, when compared to 20–27% in those aged 26–30 years of age ( Franasiak et al. , 2014 ), and therefore undergoing OC for ARFD too early can also be associated with other risk factors. Not having a partner has consistently remained the most common motivating factor for undergoing OC for ARFD ( Baldwin, 2019 ), with previous studies reporting 70–88% of women undergoing the procedure for this reason ( Hodes-Wertz et al. , 2013 ; Baldwin et al. , 2015 ; de Groot et al. , 2016 ; Jones et al. , 2021 ). Our own findings suggest 63% agreed or strongly agreed they would consider OC for ARFD for the same reason. This is unsurprising given the survey was completed during the peak of the pandemic, notoriously a time preventing women from meeting new people, further delaying finding a suitable partner. Although the impact of the pandemic on women’s attitudes towards their fertility is not yet well understood, it is expected that it may have motivated more women to consider reproductive planning, as fears over finding a suitable partner may have been exacerbated. OC for ARFD has previously been described as an insurance of fertility , whereby social norms and expectations that women should become mothers is reinforced ( Petropanagos et al. , 2015 ). Undergoing OC for ARFD provides an opportunity and reassurance to feel that it is possible to have both a family and career when circumstances are not yet favourable for starting a family ( Cattapan et al. , 2014 ). It is unsurprising therefore, that over half our cohort (55.9%) felt that OC for ARFD would reduce the pressure to have children. This is consistent with various studies which have demonstrated that even when women undergo OC for ARFD and do not use their oocytes, it is not associated with regret ( Stoop et al. , 2015 ; Jones et al. , 2020 ). The majority of women underestimated the cost of undergoing one cycle of OC in the UK, with only 18.6% correctly identifying this as between £4000 and 5000 at the time of completing the survey. Slightly more (35.1%) women recognized that the annual cost of storage of the cryopreserved oocytes would cost between £200 and 400. Financial costs often contribute to the barrier in undergoing OC for ARFD ( Daniluk and Koert, 2016 ; Lallemant et al. , 2016 ). Therefore, general practitioners (GPs) and Gynaecologists should be encouraged to initiate earlier, and perhaps opportunistic reproductive counselling, so that women can consider the financial costs and prioritize reproductive planning sooner. Most women, however, only visit their healthcare provider once a year ( Peterson et al. , 2018 ), or wait to seek information on fertility and conception until they are older or faced with difficulties conceiving ( Lundsberg et al. , 2014 ). Given that Gynaecologists are considered the best source of information for patients, it is important they discuss reproductive options at any opportunity. Further preventative measures of involuntary childlessness could include the incorporation of information about ARFD in sexual health programmes delivered within secondary schools. The World Health organization (Europe) acknowledges the significance of sex education, recommending this begins in early childhood and progresses throughout life ( Europe W.H.O, 2010 ). However, most programmes focus solely on risks of STIs and unwanted pregnancies, as opposed to understanding fertility and reproductive planning. Consequently, this promotes gaps in knowledge and awareness of fertility, as well as misconceptions, with many unable to acknowledge their reproductive goals later in life ( Daniluk and Koert, 2015 ; Maslowski et al. , 2022 ). It is imperative therefore, that schools aim to reconceptualize and improve the provision of fertility education. To our knowledge, this is the largest sample size assessing women from the general public’s awareness of fertility and OC for ARFD in the UK. Limitations of this study include the online nature of participant recruitment, which may be subject to selection bias, considering women with access to social media are often from higher socioeconomic and education backgrounds, thus limiting generalizability of the findings. This was exemplified by the fact 89% of the participants had a higher degree and 72% were employed full time. The majority of questions were also close ended, which limits further exploration of ideas and attitudes. Further studies could include in depth exploration of the themes assessed through the process of interviews, however data collection would be less efficient and more time consuming.

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