An Exhaustive Literature Review of Various Marketing Methods Utilized by Various Sectors Throughout the World during the COVID-19 Period

Marketing has become one of the most crucial tasks in all industries. Choosing the most effective marketing strategy either pushes the company to success or guarantees its demise. The firm's marketing strategy will determine the overall plan for reaching its target demographic. This study primarily focused on a thorough literature review of various marketing tactics employed by various businesses in Sri Lanka and the worldwide setting, which included the COVID19 epidemic and the economic collapse condition.This study focuses on four major industries in the world that employed distinct marketing techniques during the COVID19 epidemic period by studying the literature. According to this, the clothing, FMCG, SMEs, and tourist industries have utilized various marketing methods to overcome the crisis. They concentrated their major marketing methods, particularly in the garment business, on visualization in purchasing and customer ethnocentrism. With the COVID19 pandemic condition, many sectors have focused their emphasis on virtual marketing methods due to social distance limitations. As a result, this extensive literature review will aid in identifying various marketing tactics utilized by various businesses in the worldwide environment.