Scalar alternative activation for implicature processing: A lexical decision study with antonyms and negation

Scalar words such as warm may give rise to inferences such as warm but not hot. Under standard accounts, such scalar implicatures are derived by negating stronger alternatives. In processing, weaker scale-mates (warm) prime stronger ones (hot), suggesting that the latter are used in implicature processing (De Carvalho et al., 2016. Frontiers in Psychology, 7, 1500; Ronai & Xiang, 2023. Experiments in Linguistic Meaning, 2, 229–240). We test whether the activation of alternatives holds when no implicature is expected to arise and examine what kinds of alternatives form the basis from which scalar implicature derivation proceeds. We employ two manipulations: negation and antonymy. In line with an account derived from the theoretical treatments of implicature (e.g., Horn, 1972. On the semantic properties of logical operators in English), negating scale-mates cancelled the activation of strong terms (hot). Contrary to these accounts, however, antonyms activated the same targets. In a joint analysis, we found that negation interacted with both scale-mate primes and antonym primes. We explain these findings within the Alternative Activation Account (Gotzner, 2017. Alternative sets in language processing: How focus alternatives are represented in the mind), which assumes an initial activation of a broad cohort of associated expressions and their subsequent grammatical and contextual narrowing.