Evaluation of converged media centers based on game theory, combined weighting method and double frontier stochastic DEA method

A Game-Theoretic and Double-Frontier DEA Approach with Combined Weighting for Evaluating Converged Media Centers | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Article A Game-Theoretic and Double-Frontier DEA Approach with Combined Weighting for Evaluating Converged Media Centers Jinbao Song, Ruyi Deng, Kai Wang, Yijun Wang, Shiwen Cui, Nuo Xu This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-6952204/v2 This work is licensed under a CC BY 4.0 License Status: Posted Version 2 posted You are reading this latest preprint version Show more versions Abstract In the context of media convergence, evaluating the construction effectiveness of converged media centers has become crucial. Taking the converged media center as the research object, this paper divides the evaluation into three dimensions: institutional construction evaluation (input perspective), convergence effect evaluation (output perspective), and operational efficiency evaluation (input-output relationship). The respective index systems for institutional construction and convergence effect are established, and a comprehensive evaluation algorithm integrating subjective and objective assessments is proposed. A depersonalized AHP method is designed to optimize subjective weights, the CRITIC method is employed to calculate objective weights, and game theory is applied to combine them, yielding comprehensive evaluation weights. Based on corresponding indicator data, the evaluation results for institutional construction and convergence effect are obtained. For operational efficiency, an evaluation model based on double-frontier stochastic DEA is proposed, with input and output indicators being the first-level indicators of the two systems. Optimal efficiency and worst efficiency are calculated from the optimal and worst frontiers, respectively, and unified via the geometric mean method to obtain comprehensive efficiency. Compared with traditional DEA, this method effectively distinguishes the relative efficiency among decision-making units with an efficiency of 1. Pearson correlation test results of comprehensive efficiency values under different risk levels show a strong positive correlation, indicating the model's feasibility and stability. Finally, a case study of 36 converged media centers verifies the applicability of the proposed evaluation method, providing a new approach for the assessment of converged media centers. Business and commerce/Business and management Humanities/Cultural and media studies Social science/Business and management Convergence media center Index system Combined weighting Efficiency evaluation Full Text Additional Declarations The authors declare no competing interests. Cite Share Download PDF Status: Posted Version 2 posted You are reading this latest preprint version Show more versions Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. Our growing team is made up of researchers and industry professionals working together to solve the most critical problems facing scientific publishing. Also discoverable on Platform About Our Team In Review Editorial Policies Advisory Board Help Center Resources Author Services Accessibility API Access RSS feed Manage Cookie Preferences © Research Square 2026 | ISSN 2693-5015 (online) Privacy Policy Terms of Service Do Not Sell My Personal Information {"props":{"pageProps":{"initialData":{"identity":"rs-6952204","acceptedTermsAndConditions":true,"allowDirectSubmit":true,"archivedVersions":[],"articleType":"Article","associatedPublications":[],"authors":[{"id":543578277,"identity":"b3f4951b-8ef1-4b2f-8250-7b029ed84e32","order_by":0,"name":"Jinbao Song","email":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAZAAAAAyAQMAAABI0h/eAAAABlBMVEX///8AAABVwtN+AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAA6ElEQVRIiWNgGAWjYLACCQOGBAYG5gMQ3gHitbAlkKAFCIDKeQyI0yLf3nv4hUXBnTz+9p6Pn3lqGOT4biQwfi7Ao8XgzLk0CwmDZ8USZ85uluY5xmAseSOBWXoGPi0SOWYGEgaHExtu5G5j5m1gSNxwI4GNmQefw2ZAtcy/kfMMpKWeoBaGGznGD0BaNtzIYQNpSTAgpMXgzBkzYCAfLjY8c8xYcs4xCcOZZx42S+N1WHuP8WeJP4fz5I43P/zwpsZGnu948sHPeB0GjEJpCQQHxGRswK8BmFA+fiCkZBSMglEwCkY2AAC2vExgfX5FUAAAAABJRU5ErkJggg==","orcid":"","institution":"Communication University of China","correspondingAuthor":true,"prefix":"","firstName":"Jinbao","middleName":"","lastName":"Song","suffix":""},{"id":543578278,"identity":"079206a9-b73b-4132-9a3b-2dc03c611ec6","order_by":1,"name":"Ruyi Deng","email":"","orcid":"","institution":"Communication University of China","correspondingAuthor":false,"prefix":"","firstName":"Ruyi","middleName":"","lastName":"Deng","suffix":""},{"id":638835835,"identity":"8a9dad4d-6c1f-460c-b14d-77e8175c0a7b","order_by":2,"name":"Kai Wang","email":"","orcid":"","institution":"Communication University of China","correspondingAuthor":false,"prefix":"","firstName":"Kai","middleName":"","lastName":"Wang","suffix":""},{"id":638835947,"identity":"94d594b0-bba8-4fea-858d-c3bb73c7f5b6","order_by":3,"name":"Yijun Wang","email":"","orcid":"","institution":"Communication University of China","correspondingAuthor":false,"prefix":"","firstName":"Yijun","middleName":"","lastName":"Wang","suffix":""},{"id":638836270,"identity":"cade2185-f1bf-4d26-a52d-f0cd4e12db12","order_by":4,"name":"Shiwen Cui","email":"","orcid":"","institution":"Communication University of China","correspondingAuthor":false,"prefix":"","firstName":"Shiwen","middleName":"","lastName":"Cui","suffix":""},{"id":543578279,"identity":"37af93b8-7c0e-4f6f-9b25-42e1ed839700","order_by":5,"name":"Nuo Xu","email":"","orcid":"","institution":"Communication University of China","correspondingAuthor":false,"prefix":"","firstName":"Nuo","middleName":"","lastName":"Xu","suffix":""}],"badges":[],"createdAt":"2025-06-23 03:08:14","currentVersionCode":2,"declarations":{"humanSubjects":false,"vertebrateSubjects":false,"conflictsOfInterestStatement":false,"humanSubjectEthicalGuidelines":false,"humanSubjectConsent":false,"humanSubjectClinicalTrial":false,"humanSubjectCaseReport":false,"vertebrateSubjectEthicalGuidelines":false},"doi":"10.21203/rs.3.rs-6952204/v2","doiUrl":"https://doi.org/10.21203/rs.3.rs-6952204/v2","draftVersion":[],"editorialEvents":[],"editorialNote":"","failedWorkflow":false,"files":[{"id":109761668,"identity":"a613d8e6-73c3-49e6-96ab-4258cc947a8c","added_by":"auto","created_at":"2026-05-22 07:30:20","extension":"pdf","order_by":1,"title":"","display":"","copyAsset":false,"role":"manuscript-pdf","size":725823,"visible":true,"origin":"","legend":"","description":"","filename":"asi4296734.pdf","url":"https://assets-eu.researchsquare.com/files/rs-6952204/v2_covered_4be26f97-968d-43fd-b047-6adbee7c5d87.pdf"}],"financialInterests":"The authors declare no competing interests.","formattedTitle":"\u003cp\u003eA Game-Theoretic and Double-Frontier DEA Approach with Combined Weighting for Evaluating Converged Media Centers\u003c/p\u003e","fulltext":[],"fulltextSource":"","fullText":"","funders":[],"hasAdminPriorityOnWorkflow":false,"hasManuscriptDocX":false,"hasOptedInToPreprint":true,"hasPassedJournalQc":"","hasAnyPriority":false,"hideJournal":true,"highlight":"","institution":"","isAcceptedByJournal":false,"isAuthorSuppliedPdf":true,"isDeskRejected":"","isHiddenFromSearch":false,"isInQc":false,"isInWorkflow":false,"isPdf":true,"isPdfUpToDate":true,"isWithdrawnOrRetracted":false,"journal":{"display":true,"email":"[email protected]","identity":"researchsquare","isNatureJournal":false,"hasQc":true,"allowDirectSubmit":true,"externalIdentity":"","sideBox":"","snPcode":"","submissionUrl":"/submission","title":"Research Square","twitterHandle":"researchsquare","acdcEnabled":true,"dfaEnabled":false,"editorialSystem":"","reportingPortfolio":"","inReviewEnabled":false,"inReviewRevisionsEnabled":true},"keywords":" Convergence media center; 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