The Impact of The New Trends and Innovations in Five-Star Resorts in Hurghada City, Egypt on Guest Satisfaction

Egypt is a country that highly relies on the tourism industry. Following the new trends and innovations are significant for development of resorts. In this study, researcher analyzed trends, challenges and innovations in selected five-star resorts in Hurghada City. This paper further discussed innovation in selected five-star resorts, and the impact affected by innovations and innovative practices in resorts. Qualitative research techniques were used in this study. In-depth interviews were conducted in English with three officials from selected five-star resorts to collect primary data. Observation method was also employed to observe the surroundings and layouts in selected resorts. Secondary data were mainly collected from journal articles, reports, and books and websites. The study employed thematic analysis and content analysis to express findings. The results showed innovation outputs which belong to product innovation, service innovation and administrative innovation respectively. Findings also indicated that resorts utilized both interior and exterior approaches to follow up new trends and innovation. Furthermore, these innovations and innovative practices improved guests’ satisfaction and business performance for the resorts.