Strategic Insights into Private Group Tour Satisfaction: Evidence from Online Reviews and AI-Driven Modeling

Strategic Insights into Private Group Tour Satisfaction: Evidence from Online Reviews and AI-Driven Modeling | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Article Strategic Insights into Private Group Tour Satisfaction: Evidence from Online Reviews and AI-Driven Modeling BaoHui Huang, MingHan Chiang, ChengRu Wu, Suman Wang, Yuxin Huang, and 2 more This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-7519296/v1 This work is licensed under a CC BY 4.0 License Status: Posted Version 1 posted You are reading this latest preprint version Abstract With the rapid adoption of “Internet Plus” technologies in the tourism industry, online purchasing of travel products has become increasingly common, and user-generated reviews now play a vital role in consumer decision-making. This study develops a customer satisfaction evaluation model for customized online tour packages by combining text mining, Latent Dirichlet Allocation (LDA), and focus group interviews. The DEMATEL and DANP methods are used to examine the relationships and relative importance among key factors. Results show that product experience is the most influential factor affecting customer satisfaction, with product attributes and service quality having a significant impact on the overall experience. Based on these findings, the study provides targeted recommendations for product improvement. It suggests future research directions, including the integration of data from multiple platforms and the conduct of behavioral validation to enhance the model’s usefulness. Business and commerce/Business and management Social science/Business and management Business and commerce/Information systems and information technology Physical sciences/Mathematics and computing Private Tours Product Satisfaction LDA DEMATEL DANP Full Text Additional Declarations No competing interests reported. Cite Share Download PDF Status: Posted Version 1 posted You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. Our growing team is made up of researchers and industry professionals working together to solve the most critical problems facing scientific publishing. Also discoverable on Platform About Our Team In Review Editorial Policies Advisory Board Help Center Resources Author Services Accessibility API Access RSS feed Manage Cookie Preferences © Research Square 2026 | ISSN 2693-5015 (online) Privacy Policy Terms of Service Do Not Sell My Personal Information {"props":{"pageProps":{"initialData":{"identity":"rs-7519296","acceptedTermsAndConditions":true,"allowDirectSubmit":true,"archivedVersions":[],"articleType":"Article","associatedPublications":[],"authors":[{"id":524804416,"identity":"760175d2-0aaf-4f54-a484-5df4517634ad","order_by":0,"name":"BaoHui Huang","email":"","orcid":"","institution":"Wuyi University","correspondingAuthor":false,"prefix":"","firstName":"BaoHui","middleName":"","lastName":"Huang","suffix":""},{"id":524804419,"identity":"84567a1f-fa60-4201-ac72-5a96a3aed23d","order_by":1,"name":"MingHan Chiang","email":"","orcid":"","institution":"National Tainan Junior College of 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This study develops a customer satisfaction evaluation model for customized online tour packages by combining text mining, Latent Dirichlet Allocation (LDA), and focus group interviews. The DEMATEL and DANP methods are used to examine the relationships and relative importance among key factors. Results show that product experience is the most influential factor affecting customer satisfaction, with product attributes and service quality having a significant impact on the overall experience. Based on these findings, the study provides targeted recommendations for product improvement. 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