Influencing preference formation through imperceptible target-oriented head movements of the avatar

Influencing preference formation through imperceptible target-oriented head movements of the avatar | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Article Influencing preference formation through imperceptible target-oriented head movements of the avatar Zixiang Yue, Yoshihiro Nakata, Kohei Ogawa, Yuichiro Yoshikawa, and 1 more This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-4919029/v1 This work is licensed under a CC BY 4.0 License Status: Posted Version 1 posted You are reading this latest preprint version Abstract This study examined the influence of external interventions involving imperceptible target-oriented head movements of avatars on preference formation of the operators. We focused on subtly manipulating the head direction of the avatar to influence the choices of the operators, akin to natural orienting behaviors such as gaze direction. Our methodology included two preliminary experiments to identify the thresholds at which head movements of an avatar, particularly target-oriented ones, remain undetected by operators. Based on these findings, we developed a system that can discreetly influence the focus of operators toward specific targets. The primary experiment demonstrated that this system effectively affected operator preferences, thereby increasing the appeal of targeted images. This research underscores the potential of using subtle, imperceptible avatar manipulations to affect human preferences. It also highlights the need for safeguards in avatar-based systems against inconspicuous influences and emphasizes ethical and security considerations in such technologies. Biological sciences/Psychology Physical sciences/Engineering Full Text Additional Declarations No competing interests reported. Supplementary Files Supplementarymaterial.zip Cite Share Download PDF Status: Posted Version 1 posted You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. Our growing team is made up of researchers and industry professionals working together to solve the most critical problems facing scientific publishing. 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