Supply Chain and Digital Transformation of the Tire Manufacturing Company during the COVID-19 Pandemic: A Case Study of PT. X

Since COVID-19 has been on the rise since 2020, many facets of our lives have changed and been touched, including the radically upended economic situations. To combat COVID-19, governments and health officials everywhere have enacted laws requiring the use of protective gear like gloves, masks, and hand sanitizers. Compared to earlier pandemics like the Spanish Flu in 1918 and Ebola in 2014, the effects on the entire world are more severe now. The automotive manufacturing industry, including its derivative business such as tire manufacturing, as one of the business activities, is also dealing with difficulties, as is seen from the drop in production and sales volume. During lockdowns, they were forced to scale back or stop their retail sales and production, which cost them money. By implementing supply chain and digital transformation for business continuity, this research intends to assess the problems and make recommendations for solutions that will allow these firms to thrive in the face of uncertainty. The transition is anticipated to alter how companies deal with customers and bring everyone involve d’s health procedures into line.