Research on Whether Low-Carbon Competition Accelerates Low-Carbon Transition and Coordination Strategies in the Context of "Dual Carbon"

Research on Whether Low-Carbon Competition Accelerates Low-Carbon Transition and Coordination Strategies in the Context of "Dual Carbon" | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Article Research on Whether Low-Carbon Competition Accelerates Low-Carbon Transition and Coordination Strategies in the Context of "Dual Carbon" Huiqin Zhang, Deru Xie, Jianmin Xie, Yuxiang Zhang This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-5424500/v1 This work is licensed under a CC BY 4.0 License Status: Published Journal Publication published 01 Jul, 2025 Read the published version in Humanities and Social Sciences Communications → Version 1 posted 8 You are reading this latest preprint version Abstract Against the backdrop of global low-carbon economic transformation and deepening green consumption preferences, this study focuses on the low-carbon promotion competition between dual-channel green manufacturers and retailers, exploring whether low-carbon competition accelerates the low-carbon transformation of supply chain enterprises and analyzing the equilibrium choices and coordination strategies of green manufacturers and retailers in low-carbon promotion competition under government subsidies. First, the study constructs baseline models of centralized (C) and decentralized (D) low-carbon promotion competition without government subsidies, then designs a low-carbon promotion competition model with government subsidies (DG). In the extended models, a unilateral cost-sharing contract (CSG-S) and a bidirectional cost-sharing contract (CSG-D) are introduced to explore pathways for supply chain collaborative optimization in low-carbon competitive environments. Finally, numerical simulations use fast-moving consumer goods (FMCG) industry data for comparative analysis. Results show that green manufacturers have significant advantages in low-carbon promotion competition (under D and DG models). However, low-carbon competition can also moderately erode green brands’ profits, reputation, and emission reduction capabilities, impeding low-carbon transformation progress—there exists a risk of greenwashing in low-carbon promotion investments under competitive scenarios, but government low-carbon subsidies can further promote the reduction of carbon emission levels. As the DG, CSG-S, and CSG-D models gradually coordinate, the market demand gap between green manufacturers and retailers narrows, ultimately achieving mutual benefit among supply chain members, resolving low-carbon promotion competition conflicts, and facilitating synchronized development between low-carbon transformation and economic returns for both parties. This research provides a practical decision-making framework for governments to design targeted subsidy policies and for enterprises to formulate low-carbon competition strategies. Business and commerce/Business and management Business and commerce/Operational research Social science/Business and management Social science/Environmental studies “dual carbon” goal low carbon goodwill promotion competition supply chain collaboration differential game Full Text Additional Declarations No competing interests reported. Cite Share Download PDF Status: Published Journal Publication published 01 Jul, 2025 Read the published version in Humanities and Social Sciences Communications → Version 1 posted Editorial decision: Revision requested 01 May, 2025 Reviews received at journal 26 Apr, 2025 Reviewers agreed at journal 26 Apr, 2025 Reviews received at journal 21 Apr, 2025 Reviewers agreed at journal 21 Apr, 2025 Reviewers invited by journal 21 Apr, 2025 Submission checks completed at journal 21 Apr, 2025 First submitted to journal 31 Mar, 2025 You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. 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Also discoverable on Platform About Our Team In Review Editorial Policies Advisory Board Help Center Resources Author Services Accessibility API Access RSS feed Manage Cookie Preferences © Research Square 2026 | ISSN 2693-5015 (online) Privacy Policy Terms of Service Do Not Sell My Personal Information {"props":{"pageProps":{"initialData":{"identity":"rs-5424500","acceptedTermsAndConditions":true,"allowDirectSubmit":false,"archivedVersions":[],"articleType":"Article","associatedPublications":[],"authors":[{"id":445766075,"identity":"2a32d4e2-f0da-480f-b733-670b79ac7297","order_by":0,"name":"Huiqin Zhang","email":"","orcid":"","institution":"Chengdu University of Technology","correspondingAuthor":false,"prefix":"","firstName":"Huiqin","middleName":"","lastName":"Zhang","suffix":""},{"id":445766077,"identity":"80cbd053-7c8b-4e3e-81c3-0980e6313cdf","order_by":1,"name":"Deru 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promotion competition under government subsidies. 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