Caroll's pyramid in Greek Businesses - A Cross Sectional Study

The business practices and the vast academic research on the field have shown that even in the years of the great economic recession, there CSR and Ethics in business environment are still on the spotlight. The current study is conducted in Greece and is a cross-sector analysis. The study aims to evaluate if the concept of Carroll’s pyramid (1991) is still applied nowadays. This model expresses the business priorities, admitting that the rational business prioritizes profit as the base of the pyramid, followed by a legal way of operating, followed by ethical and philanthropic responsibilities. However, the growing interest on CSR and ethical issues may set this model on question. Baden (2016) has developed a critical evaluation that showing that the priorities have been changed. We employ a similar methodology to evaluate these priorities within the Greek business environment. A sample of 950 participants has been employed. The sample is consisted of various business hierarchy employees, from various Greek cities. The results show that despite the bad economic situation of the country, the economic responsibilities are not ranked on highest position: legal and ethical responsibilities are prioritized against economic responsibilities. These results confirm the findings of Baden (2016) and contribute on the relevant literature considering the necessity of CSR and Ethical issues in business environment nowadays.