Ten simple rules for running a science-communication roadshow with a mobile research lab

Science communication increasingly emphasizes accessibility and participation, yet few initiatives combine rigorous research with public engagement “in the wild”. Here, we present ten simple rules for designing and operating a mobile research laboratory – a hybrid between scientific fieldwork and outreach – that enables data collection, education, and dialogue beyond conventional lab settings. Drawing on our experience developing and touring a neuroscience roadshow on circadian rhythms and light, we outline practical guidance on defining audiences, building interdisciplinary teams, managing logistics, and ensuring ethical and data protection standards. We also reflect on co-creation with the public, the challenges of working outside controlled environments, and strategies for sustainability and evaluation. Together, these lessons offer a roadmap for researchers seeking to combine high-quality science with meaningful, inclusive engagement in public spaces.