How photo editing in social media shapes self-perceived attractiveness and self-esteem via self-objectification and physical appearance comparisons

As photo editing behavior (PEB) to enhance one’s appearance in photos becomes more and more prevalent on social network sites (SNSs), potential risks are increasingly discussed as well. The purpose of this study is to examine the relationship between PEB, self-objectification, physical appearance comparisons, self-perceived attractiveness, and self-esteem. 403 participants completed self-report questionnaires measuring these constructs. A parallel-sequential multiple mediation model was conducted to investigate the impact of PEB on self-esteem via multiple mediators. The results indicate that PEB has a negative effect on self-perceived attractiveness and self-esteem mediated via self-objectification and physical appearance comparisons. Therefore, SNS users should be aware of potential negative consequences when using photo editing applications or filters.