How to embrace variation and accept uncertainty in linguistic and psycholinguistic data analysis

The use of statistical inference in linguistics and related areas like psychology typically involves a binary decision: either reject or accept some null hypothesis using statistical significance testing. When statistical power is low, this frequentist data-analytic approach breaks down: null results are uninformative, and significant results are driven by Type M error. Using an example from psycholinguistics, several alternative approaches are demonstrated for reporting inconsistencies between the data and a theoretical prediction. The key here is to focus on committing to a falsifiable prediction, on quantifying uncertainty statistically, and to learn to accept the fact that---in almost all practical data analysis situations---we can only draw uncertain conclusions from data, regardless of whether we manage to obtain statistical significance or not. A focus on uncertainty quantification is likely to lead to fewer excessively bold claims that, on closer investigation, may turn out to be not supported by the data.