How do citizens perceive farm animal welfare conditions in Brazil?

The aim of this study is to understand the perceptions of Brazilian citizens about the actual conditions of farm animal welfare in the poultry, beef, and dairy supply chains. To reach this aim, an online survey was conducted. The analysis was based on descriptive statistics and three logistic regressions models. Results of descriptive statistics showed that citizens in Brazil had mostly negative perceptions about the actual conditions of animal welfare in the poultry, beef, and dairy supply chains. Results of the logistic regression models showed that in the poultry and dairy supply chains, citizens with background in agricultural/veterinary sciences, and citizens who reported a higher level of knowledge about these supply chains, were more likely to perceive as bad the actual conditions of farm animal welfare. In the poultry supply chain, citizens who reported previous contact with poultry farms were also more likely to perceive as bad the actual condition of farm animal welfare. In addition, the perception that farmers are mainly focused on the economic aspect of farming and less on animal welfare, the perception that animals do not have a good quality of life while housed on farms, and the perception that animals are not adequately transported and slaughtered, negatively impact on perceptions about the actual conditions of farm animal welfare in the three supply chains. We concluded that a protocol aimed to improve citizens’ perceptions about the actual conditions of farm animal welfare should focus in all phases of the supply chains.