Identifying opportunities for irrigation systems to meet the specific needs of farmers in East Africa

East Africa (EA), a region facing food shortages, has very little irrigation adoption compared to the rest of the world. Increasing irrigation has been shown to increase food cultivation, so governments and private organizations have been attempting to introduce irrigation products into the EA market. Despite this support, irrigation adoption rates remain low, meaning existing solutions do not meet the needs of medium-to-small scale farmers. Meeting these needs is challenging because the types of farmers in EA are diverse, and these differences have not yet been elucidated. This study sought to do so and to understand if new opportunities exist for irrigation products targeted at this range of farmers. We first conducted an interview-based market assessment to reveal which market segments exist and what each values in an irrigation system. Then, we conducted a technical and economic feasibility analysis to reveal which irrigation methods and energy sources are most promising for each segment. Four distinct market segments were found. The traditional smallholder would most value a system that uses photovoltaic (PV) and manual irrigation. The semi-commercial smallholder’s most promising system uses PV panels and butterfly sprinklers. Both the medium-scale contract farmer and the remote farm owner would value PV panel- and drip irrigation-based systems. These identified opportunities for innovation can guide irrigation designers as they develop new systems that directly serve farmers’ needs, with the aim to increase irrigation and food security in EA.