Embodiment User Profiles in Design Interior Students’ Creativity of a Socialpreneur Challenge

An idea of a platform bridging a gap between the urban traditional market traders –who need the help of promotion and marketing imagination- and the urban Millennial as the future customers –who have little interest on traditional marketplaces- resembles in Market Helper Indonesia (MHI). Consequently, after the MHI presentation in the 2019 Indonesia Development Forum by Bappenas, the challenge is turning the idea into a real socialpreneur. Nevertheless it is a mindset changing to provide ready to cook ingredients based on healthy diet recipes from small traders to customers. Since if customers can cook easily, they can practice healthy diets. And if customers keep buying from the traditional market, they help the small economy. Prior to making the idea work, MHI has to find the problem. Accordingly, the writers use the same method of mixed research method from interior design class projects. Yet the Covid-19 Pandemic determines a new situation, almost all interactions should be replaced into online engagements. Nevertheless the online design thinking is as possible, appropriate, and keen as the offline one when technology takes part, research and design unite and give birth to intangible problem solving for a sociopreneur challenge.