Systematic Review of the Toy Industry in India: Trends, Challenges, and Global Integration

Systematic Review of the Toy Industry in India: Trends, Challenges, and Global Integration | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Systematic Review Systematic Review of the Toy Industry in India: Trends, Challenges, and Global Integration Adit Jha, Praveen Choudhry This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-6836313/v1 This work is licensed under a CC BY 4.0 License Status: Under Review Version 1 posted 16 You are reading this latest preprint version Abstract Purpose : This study aims to comprehend the evolving landscape of the toy industry by conducting a domain-based Systematic Literature Review (SLR). Researchers have framed four basic research questions: RQ 1 : What are the recent publication trends in the toy domain? RQ 2 : What are the various clusters in the toy domain literature? RQ 3: How do government and economic developments affect the emergence of the toy domain? RQ 4 : What are the future research aspects in the domain? Research Design : A Systematic Literature Review has been written following PRISMA 2020 guidelines and Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) protocols, we meticulously selected papers from Scopus to identify historical developments and track structural changes within the industry. For the Systematic Literature Review (SLR) Biblioshiny tool of R programming and VosViewer have been used. Descriptive Statistics, Author’s Keywords, Cluster analysis, and Factorial Analysis (PCA) have been done. Key Finding : The result shows the growth in a subject area is a 5.71% annual growth rate, term deep learning has topped in the most relevant words, followed by machine learning and IoT. The toy domain has been defined in 9 different clusters. Callon Centrality of toy manufacture was found at 9.22, and toys were found on 8.77, exhibiting an established cluster connection with toy and toy manufacture. Recent developments in toys were related to wooden toys, machine learning toys and IoT toys. Originality/ Implication : As per the author’s knowledge, there is no review study available on the toy domain. The study will provide implications to future researchers, toy professionals, and government agencies to make Business and commerce/Business and management Humanities/Cultural and media studies Humanities/History Social science/Development studies Social science/Education Toy Toys Toy Manufacturing Toy Review Toy Startups Toy Innovations Full Text Additional Declarations No competing interests reported. Supplementary Files Finaldatasetof291papers.csv Cite Share Download PDF Status: Under Review Version 1 posted Editorial decision: Revision requested 01 Dec, 2025 Reviews received at journal 16 Oct, 2025 Reviews received at journal 25 Aug, 2025 Reviews received at journal 18 Aug, 2025 Reviews received at journal 11 Aug, 2025 Reviewers agreed at journal 11 Aug, 2025 Reviewers agreed at journal 09 Aug, 2025 Reviewers agreed at journal 08 Aug, 2025 Reviewers agreed at journal 29 Jul, 2025 Reviewers agreed at journal 28 Jul, 2025 Reviewers agreed at journal 26 Jul, 2025 Reviewers invited by journal 24 Jul, 2025 Editor assigned by journal 22 Jul, 2025 Editor invited by journal 16 Jul, 2025 Submission checks completed at journal 11 Jul, 2025 First submitted to journal 11 Jul, 2025 You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. 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Also discoverable on Platform About Our Team In Review Editorial Policies Advisory Board Help Center Resources Author Services Accessibility API Access RSS feed Manage Cookie Preferences © Research Square 2026 | ISSN 2693-5015 (online) Privacy Policy Terms of Service Do Not Sell My Personal Information {"props":{"pageProps":{"initialData":{"identity":"rs-6836313","acceptedTermsAndConditions":true,"allowDirectSubmit":false,"archivedVersions":[],"articleType":"Systematic Review","associatedPublications":[],"authors":[{"id":491504953,"identity":"4f8da112-8844-49c1-87bd-0890e8521841","order_by":0,"name":"Adit Jha","email":"data:image/png;base64,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","orcid":"","institution":"Parul University","correspondingAuthor":true,"prefix":"","firstName":"Adit","middleName":"","lastName":"Jha","suffix":""},{"id":491504954,"identity":"e308755d-afe5-4c72-aaae-171b0018c91b","order_by":1,"name":"Praveen Choudhry","email":"","orcid":"","institution":"Vivekananda Global University","correspondingAuthor":false,"prefix":"","firstName":"Praveen","middleName":"","lastName":"Choudhry","suffix":""}],"badges":[],"createdAt":"2025-06-06 10:53:12","currentVersionCode":1,"declarations":"","doi":"10.21203/rs.3.rs-6836313/v1","doiUrl":"https://doi.org/10.21203/rs.3.rs-6836313/v1","draftVersion":[],"editorialEvents":[],"editorialNote":"","failedWorkflow":false,"files":[{"id":87736132,"identity":"bf236ab3-b7a0-41eb-ab03-565b5dcb4915","added_by":"auto","created_at":"2025-07-28 12:34:49","extension":"pdf","order_by":1,"title":"","display":"","copyAsset":false,"role":"manuscript-pdf","size":876472,"visible":true,"origin":"","legend":"","description":"","filename":"BlindManuscript111.pdf","url":"https://assets-eu.researchsquare.com/files/rs-6836313/v1_covered_7d073ed7-00d1-4ddf-8609-31f6ce5409a9.pdf"},{"id":87734315,"identity":"1177603f-9611-48ee-a1ab-c645ff5bfe88","added_by":"auto","created_at":"2025-07-28 12:10:46","extension":"csv","order_by":1,"title":"","display":"","copyAsset":false,"role":"supplement","size":830278,"visible":true,"origin":"","legend":"","description":"","filename":"Finaldatasetof291papers.csv","url":"https://assets-eu.researchsquare.com/files/rs-6836313/v1/821c18b191fea0f423b5f5f3.csv"}],"financialInterests":"No competing interests reported.","formattedTitle":"\u003cp\u003e\u003cstrong\u003eSystematic Review of the Toy Industry in India: Trends, Challenges, and Global Integration\u003c/strong\u003e\u003c/p\u003e","fulltext":[],"fulltextSource":"","fullText":"","funders":[],"hasAdminPriorityOnWorkflow":false,"hasManuscriptDocX":false,"hasOptedInToPreprint":true,"hasPassedJournalQc":"","hasAnyPriority":false,"hideJournal":false,"highlight":"","institution":"","isAcceptedByJournal":false,"isAuthorSuppliedPdf":true,"isDeskRejected":"","isHiddenFromSearch":false,"isInQc":false,"isInWorkflow":false,"isPdf":true,"isPdfUpToDate":true,"isWithdrawnOrRetracted":false,"journal":{"display":true,"email":"[email protected]","identity":"humanities-and-social-sciences-communications","isNatureJournal":false,"hasQc":true,"allowDirectSubmit":false,"externalIdentity":"palcomms","sideBox":"Learn more about [Humanities \u0026 Social Sciences Communications](http://www.nature.com/palcomms/)","snPcode":"41599","submissionUrl":"https://submission.springernature.com/new-submission/41599/3","title":"Humanities and Social Sciences Communications","twitterHandle":"","acdcEnabled":true,"dfaEnabled":true,"editorialSystem":"stoa","reportingPortfolio":"Nature AJ","inReviewEnabled":true,"inReviewRevisionsEnabled":false},"keywords":"Toy, Toys, Toy Manufacturing, Toy Review, Toy Startups, Toy Innovations","lastPublishedDoi":"10.21203/rs.3.rs-6836313/v1","lastPublishedDoiUrl":"https://doi.org/10.21203/rs.3.rs-6836313/v1","license":{"name":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/"},"manuscriptAbstract":"\u003cp\u003e\u003cstrong\u003ePurpose\u003c/strong\u003e: This study aims to comprehend the evolving landscape of the toy industry by conducting a domain-based Systematic Literature Review (SLR). 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