What your educational video performance can tell you and why you should be looking.

Timely and relevant patient and family education can improve quality of life and outcomes for transplant families. Video’s popularity as an education medium has been increasing as the barriers to video production and consumption have decreased. To better understand the usage characteristics our education videos we obtained aggregated video performance statistics from YouTube for the Arabic, English, and Spanish versions of five division created bone marrow transplant educational videos. Comparing video views to patient transplants, considering patient language and transplant date, we found that views per patient by language were highest with Spanish language videos with a mean of 1.17 (range: 0.35 – 1.88), followed by English language videos at 0.96 (range: 0.52-2.41) and Arabic language videos trailed with a mean of 0.37 (range: 0.15-0.58) views per patient. Lifetime average watch percentages across all videos was 65.7% (range: 22.3% - 85.7%), with the non-English videos consistently having lower average viewing percentages. These data give important insights into our education delivery systems and the degree to which our content engages each of our patients and families.