Social norms in adolescent risk engagement and recommendation

Social influence is an important determinant of adolescent risk-taking, but little is known about how social norms contribute to adolescents’ tendency to recommend and engage in risky behaviours. Using the Adolescent Risk-taking Questionnaire, we assessed subjects’ (n=198, age=10-26) propensity to engage in and recommend risk-taking as well as their perception of risk-norms. Adolescents recommended risk-taking more often compared to children and young adults. Perceived social norms were the most important factor predicting engagement in risky behaviours, and adolescents perceived risk-taking to be more normative than children or adults. Our findings highlight two mechanisms that contribute to adolescent risk-taking; active recommendation and perceived social norms. On this basis, we discuss potential means to attenuate excessive adolescent risk-taking.