Exploring e- waste recycling behaviour intention among the households: Evidence from India

Abstract The content of the study is to look into the origins and outcomes of recycling intentions. A conceptual model was built and evaluated in a productive result-oriented way following the principle of Theory of Planned Behaviour as a foundation (TPB). We investigated the effect of attitude, subjective norms, and hence perceived behavioural control on household inhabitants' recycling intentions empirically. We also studied the link between recycling intentions, habits, and convenience, as well as recycling behaviour. A structured investigation instrument was used to collect data from 228 respondents from households in a major metropolis in India's south region.. The hypotheses were tested using the hierarchical regression method. The results of hierarchical regression demonstrate that (i) recycling intention is strongly linked to attitude, subjective norms, and perceived behavior control. and (ii) recycling intention, habits, and convenience are positively associated with the recycling behavior of household residents. This research adds to our understanding of local residents' recycling habits. To the best of our knowledge, the conceptual framework designed and evaluated on the Indian subcontinent were limited and it contributes to the large number of recycling intention studies and behavior.