Decoding the Dynamics of Cultural Change: A Cultural Evolution Approach to the Psychology of Acculturation

Although acculturation psychology is extensively studied in the social sciences, research progress has slowed due to overused methodologies and theories, and emerging challenges to core conceptual tenets. Here, we seek to stimulate scientific inquiry into acculturation by integrating underutilized cultural evolutionary perspectives. We propose that cultural evolutionary mechanisms, such as (anti)conformity, prestige bias, payoff bias, and vertical transmission are instrumental in understanding when, why, and how minority- and majority-group members acculturate. The direction and potency of these mechanisms is proposed to be modulated by a combination of contextual and individual factors, resulting in acculturation strategies that at the population level form “cultural evolutionary equilibria.” These equilibria in turn have consequences for the long-term, population-level dynamics of cultural evolution. We outline how our integration of perspectives can allow researchers to model the dynamics of large-scale cultural change, increasing our understanding of the complex challenges faced by today’s diverse societies.