How cyber entrepreneurs benefitted by technology during the COVID-19 pandemic?

The purpose of this research is to explore the need for technology for the growth of cyber entrepreneurship in Sri Lankan SMEs. Cyber entrepreneurship is a web-based business where entrepreneurs crate their ventures via web platforms. The burning need for cyber entrepreneurship has emerged with the covid-19 pandemic and many start-ups opened online stores instead of physical stores.Due to the travel restrictions imposed by the government, customers have moved on to online buying and it became an opportunity for widespread cyber entrepreneurship. The basis for cyber entrepreneurship is the use of technology. In the qualitative research methodology, a general qualitative approach was adopted, and data was collected through in-depth interviews from 10 respondents in Western Province. To identify and derive themes, thematic analysis was used. Through the analysis, it is identified that cost efficiency in technology, and the e-business concept affects the growth of SMEs.Further, technology helps the long term survival of SMEs whereas it allows SMEs to adopt a dynamic environment and improve their quality. This will allow SMEs to maximize their competitive advantage.This study contributes to the literature by providing a starting point for empirical research in cyber entrepreneurship by the proposed model. Further, this study is important for cyber entrepreneurs to understand the need for technology when going for growth.