Crossing between Conceptual Metaphor Theory and Text World Theory

The paper to seeks demonstrate that the academic notion of conceptual metaphorization on its own cannot account sufficiently for whole-text organization and structuring. The main line of argumentation is that, to achieve a better explanation of how whole text structuring happens in cognitive terms, we also need to account for the presence or absence of TW and DW overlap. The paper offers analysis of samples from political speeches, which confirms that the two theoretical systems (i.e. Conceptual Metaphor Theory and Text World Theory) are principally compatible, and that they are possible to cohere not only theoretically but also analytically. In sum, the paper argues in favour of harmonizing selected principles from the two theoretical cognitive frameworks and, hopefully, provides a step towards achieving greater cross-fertilization in text- and discourse-oriented cognitive research.