Death of ‘Little Yue Yue’ – An Analysis of Public Commentaries on an Iconic Case of Bystander Apathy in China

We know very little about how bystander behaviour is portrayed in the media outside the West. Here, we analyse 379 articles in Chinese media (identified through a systematic search of Chinese databases Baidu, Weibo, CNKI, and Zhihu between 2011and 2021) on the case of ‘Little Yue Yue’ - a Chinese toddler killed in a hit-and-run accident. We coded for the presence of concepts from Western bystander theories (Five-Step model, Arousal: Cost-Reward model, Social Identity), laws, government, trust and technology-use. A multiple correspondence analysis showed how these different bystander concepts clustered together in three overarching factors. Our paper reveals the way Western social psychological concepts can structure the popular understanding of an iconic bystander event in the Chinese context.