An Analysis of Consumer Decision-Making in Mobile Payment Adoption: Exploring Influencing Factors

Despite every one of the upsides of mobile payment services (MPs), they are unutilized by a sizable client base. This paper analyzes the central drivers of utilizing MPs for purchasing purposes from the consumers' point of view in Uzbekistan. Given the Technology Acceptance Model (TAM), the study built up a seven-figure model to uncover the determinants of customers' goals to utilize MPs. Risk, social influence, trust, hedonic motivation, and attitude were included in the conventional two-figure TAM show (system usefulness and facilitating conditions). 300 respondents in Uzbekistan were selected, and 276 substantial responses were incorporated into the analysis. The regression results applied that customers' goal to utilize MPs for purchasing purposes is impacted by trust, system usefulness, social influence, risk, hedonic motivation, and attitude. Facilitating conditions were not significant interestingly which is the most distinct finding of that particular study. the most grounded determinant of customers' acceptance of MPs. In light of the findings, the review demonstrates a few complications. Six factors (trust, system usefulness, social influence, risk, hedonic motivation, and attitude) can fill in as rules to support customers' adoption of MPs.