The future of motorsport? - An analysis of the attractiveness of motorsport for the Generation Z.

For generations, people have been fascinated by motorsport. However, the youngest generation pursues new values, interests and behaviors and consequently has different expectations of entertainment. In this regard, this research aims to determine the perceived attractiveness of motorsport for Generation Z. Three conceptually different racing series (Formula 1, Formula E, SimRacing) will be analysed. In addition, the influence of generation-typical attitudes and interests (environmental awareness, experience orientation, technical affinity, sports interest) were examined for possible predictions on the perceived attractiveness of the three racing series.