Updating Features In Geo AR Mobile Games To Increase Monthly Active User Base

Geo AR mobile games care about their monthly active users base for the business's success. Previous studies propose that updating the game will increase its monthly active user number base. However, this proposition was not statistically tested. It’s also still unclear what kind of updates work. These questions are essential for a better understanding of the Geo AR mobile game. This paper conducted a chi-squared test with the game Pokémon GO as a context. Surprisingly, general updates do not relate to the monthly active user base. However, the Feature category of updates strongly relates to the base. Therefore, for the survival and the success of the Geo AR mobile games, developers must keep in mind to release Feature updates repeatedly.