Digital Marketing and Strategic Planning as Drivers of Organizational Performance: The Mediating Role of Marketing Agility and the Moderating Role of Crisis Management

Digital Marketing and Strategic Planning as Drivers of Organizational Performance: The Mediating Role of Marketing Agility and the Moderating Role of Crisis Management | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Article Digital Marketing and Strategic Planning as Drivers of Organizational Performance: The Mediating Role of Marketing Agility and the Moderating Role of Crisis Management Wasef Ibrahim Almajali, Mahmoud Allahham, Fahad Alofan, Amer alqudah, and 2 more This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-7724879/v1 This work is licensed under a CC BY 4.0 License Status: Posted Version 1 posted You are reading this latest preprint version Abstract Small, and Medium Enterprises ( SMEs) are considered the engine of employment and economic growth; however, in the Fourth Industrial Revolution, they are increasingly required to become digital and resilient. This research examines the influence of digital marketing and strategic planning on organizational performance with marketing agility as a mediator and crisis management as a moderator, and uses a descriptive quantitative design with 280 respondents in the food sector SMEs, testing the hypotheses using Smart-PLS.. The findings show that both digital marketing and strategic planning have strong positive effects on organizational performance; marketing agility partially mediates these relationships; and crisis management enhances the effect of marketing agility on organizational performance under turbulent conditions. Therefore, it becomes imperative that SMEs employ digital marketing and strategic planning, develop agility, and integrate crisis management capabilities to maintain performance in the face of volatility. . Business and commerce/Business and management Social science/Business and management Business and commerce/Information systems and information technology Physical sciences/Mathematics and computing Digital Marketing Strategic Planning Organizational Performance Marketing Agility Crisis Management Figures Figure 1 1. INTRODUCTION Small, and Medium-sized Enterprises (SMEs) play a significant role in national economic growth and employment creation (Farida et al., 2022) in developing economies (Fitriyanti & Nainggolan, 2025). However, the wave of digitalization that is being pushed by globalization and rapid technological developments is changing the way that industries function, requiring organizations to change their business models, use digital marketing practices, and apply strategic planning to remain competitive and to maintain long-term performance (Rafid et al., 2023 ). However, SMEs in developing countries face substantial challenges in this transition (Sagala, 2024 ; Bashekouh & Nikkhah, 2022; Masduki, 2022 ). For example, in Jordan, only 13 percent of SMEs were digitally transformed in 2020, with estimates projecting 47 percent of SMEs being digitally transformed by 2024 (Bashekouh & Nikkhah, 2022); 70.2 percent of SMEs have problems marketing their products (Masduki, 2022 ); and over half of e-commerce transactions involve imported goods, which puts additional pressure on local businesses. In this context, digital marketing and strategic planning are important tools for SMEs to gain a competitive edge and enhance organizational performance, and marketing agility, the ability to quickly and flexibly respond to changing market conditions, has been identified as a significant performance driver (Hussain & Malik, 2022 ). Despite that, empirical studies that examine how digital marketing and strategic planning impact organizational performance through marketing agility and how crisis management moderates these relationships are limited in developing country contexts; hence, this study focused on SMEs in the food sector and provides new insights into how digital strategies, agility, and crisis resilience interact to determine organizational outcomes (Bashekouh et al., 2022). . 2. Research Problem Jordan has a population of over 11 million and a diversified economy, but lags many countries in the adoption of digital technologies, including Small, and Medium-sized Enterprises (SMEs). The digitalization of business processes provides SMEs with significant opportunities to reach new markets, engage with customers, and forge partnerships (AlQahtani et al., 2025 ). Having an online presence allows these businesses to market products and services to a larger market and compete with larger companies (Burhanudin et al., 2022 ). In addition, digital transformation is also considered a critical driver for financial health and long-term sustainability of SMEs (Supari, 2022 ). Building on endogenous growth theory that focuses on knowledge, technology, and innovation as essential drivers of economic growth (Sagala, 2024 ), this study considers digital marketing and strategic planning as fundamental mechanisms for improving MSME performance in developing contexts, where many SMEs are still limited by scarce resources, lack of expertise, and fierce competition from larger firms (Haylemariam et al., 2025). Therefore, SMEs need to be able to adapt quickly to changes in the market and customer needs, and the need for building marketing agility becomes crucial, and crisis management becomes important for organizational resilience and sustainability in volatile environments. While some aspects of MSME digitalization have been studied, there is a lack of empirical evidence investigating the effect of digital marketing and strategic planning on organizational performance mediated by marketing agility and moderated by crisis management (Oduro & Tegegne, 2024). Addressing this gap, the present study investigates these relationships in the context of Jordanian SMEs in the food sector. The study contributes theoretically by extending endogenous growth perspectives to incorporate digital and crisis-responsive strategies, and practically by offering insights for policymakers and managers seeking to foster MSME competitiveness and sustainability in dynamic environments. 3. Literature Review 3.1. The Relationship between Digital Marketing, and Marketing Agility A crucial element of modern business strategy is digital marketing, which is the use of digital technologies for the promotion, distribution, and delivery of goods and services (Andhyka et al. Fachrunnisa et al., 2023. 2021). Businesses can increase their market reach, forge closer bonds with clients, and interact with their target audiences more successfully by utilizing digital platforms (Jung, 2023 ). Therefore, for SMEs, digital marketing can be a strategy to overcome disadvantages of their size by increasing visibility, using real-time consumer data, and responding more quickly to changing market demands. One mechanism by which digital marketing contributes to competitiveness is through its ability to enhance marketing agility because digital tools give firms access to real-time insights, allowing them to adapt their value propositions, communication strategies, and responses to customer preferences (Adhiatma & Fachrunnisa, 2022). This capability to be nimble is especially important in rapidly changing and competitive industries, where quick and accurate responses can have a significant impact on organizational performance. Although this linkage is increasingly acknowledged, empirical research that investigates how digital marketing contributes to marketing agility in SMEs is limited, as most previous studies focus on large organizations, while neglecting the role of smaller enterprises, particularly in developing economies. To address this gap, the present study investigates the extent to which digital marketing contributes to marketing agility in Jordanian SMEs, which in turn enables them to achieve improved organizational performance. H1 The DM effect influences on marketing agility. 3.2. The Relationship between Strategic Planning and Marketing Agility Strategic planning is a managerial activity that involves setting long-term goals, allocating resources, and formulating a plan to achieve those goals (Alkandi and Helmi, 2024 ; Samad, 2022 ). Strategic planning is part of the process of collecting and analyzing market intelligence and trends (Arokodare et al., 2023 ), which can help firms capitalize on opportunities and threats for competitive advantage (Falana and Olubiyi, 2023), and thus, can be used as a framework for business strategies and marketing activities that keep decisions aligned with organizational priorities. In particular, strategic planning is critical for SMEs, which have fewer resources to devote to planning and are more susceptible to market volatility, by allowing firms to adapt more readily to changing customer needs, competitive forces, and market conditions (Gotteland et al., 2020). Nevertheless, despite the extensive literature highlighting the role of strategic planning in facilitating marketing agility, the majority of this research has been conducted in the context of large companies or developed countries, and there is a dearth of empirical research on the impact of strategic planning on agility and competitiveness among SMEs in developing economies, a gap this study seeks to address by investigating how strategic planning impacts marketing agility in Jordanian SMEs and how this contributes to organizational performance in dynamic environments (H2). H1 The Strategic planning significant effect marketing agility. 3.3. The Relationship between Digital Marketing and Organizational Performance Digital marketing allows firms to connect with more customers, build customer loyalty, and sell more products and services, which results in enhanced organizational performance (Alim Musonnafa, 2022 ). For smaller businesses attempting to compete against larger firms in the same markets, digital marketing can be a key differentiator (Farida, 2022 ; Arokodare et al., 2024). Digital marketing also works best in tandem with marketing agility, the ability of the organization to react rapidly to market dynamics, adjust strategies in real time in response to consumer feedback, and capitalize on emerging opportunities (Ranjan et al., 2023); in this way, digital marketing is not a set of stand-alone activities, but rather a set of strategic levers aligned with organizational goals and performance outcomes. In addition, affordable advertising, market research, and business networking all help digital marketing lead to sustainable performance (Ranjan et al., 2023). Although these advantages have been shown in earlier research, there isn't much empirical data from developing nations regarding how digital marketing strategies affect organizational performance inside SMEs (Nayab et al. 2022). By investigating the direct and indirect effects of digital marketing on performance in Jordanian SMEs, this study fills this knowledge gap. H3: The Digital marketing a significant effect on organizational performance. 3.4. The Relationship between Strategic Planning and Organizational Performance The process through which organizations develop a plan for allocating resources, making decisions, and pursuing long-term objectives that enhance viability and enhance organizational performance is known as strategic planning (Khraim et al., 2022). Strategic planning allows firms to align their activities with market opportunities, create customer value, and coordinate operations to create competitive advantage (Reyes-Gómez et al., 2024 ). Strategic planning is especially important for SMEs because it helps them identify actions to take, how to use scarce resources, and how to react to changes in the environment (Mejeed and Aljanabi, 2025; Adefulu et al., 2022). Strategic planning coupled with marketing agility provides firms with the ability to rapidly change strategies to maintain performance in competitive and uncertain environments. Although prior research has demonstrated the beneficial effects of strategic planning on performance, the majority of this evidence comes from studies carried out in developed economies or larger organizations, and little empirical research has examined how SMEs in emerging markets like Jordan use strategic planning to boost performance, particularly when paired with marketing agility. By investigating the connection between organizational performance and strategic planning in turbulent and resource-constrained environments, this study contributes to closing this gap. H4: The Strategic planning significant effect on organizational performance. 3.5. The Relationship between Marketing Agility and Organizational Performance The ability of a business to recognize and react to shifts in consumer preferences, market conditions, and competitive environments is known as marketing agility (Aljanabi et al. 2025). Organizations with high levels of marketing agility are able to create and implement flexible marketing strategies, swiftly reallocate resources, and modify promotional activities in real time to engage consumers, raise brand awareness, and eventually boost profitability (Idrees and Hynek, 2022). Marketing agility, the ability to react to trends, personalize customer engagement, and leverage digital marketing to expand reach, is an important competitive advantage for SMEs as they are often able to compete more effectively with larger firms, even though they have fewer resources and structural limitations, in dynamic, uncertain markets (Homburg, 2022 ; Joensuu-Salo et al., 2023 ).While the importance of marketing agility as a driver of organizational performance is increasingly recognized, empirical research of how SMEs in developing economies utilize marketing agility to sustain growth has been limited, especially in light of the fact that most studies have focused on large firms or advanced economies. The current study addresses this knowledge gap by examining the influence of marketing agility on organizational performance in Jordanian SMEs. H5 Marketing agility significant effect on organizational performance. 3.6. The Moderating Role of Crisis Management on the Relationship between Marketing Agility and Organizational Performance Marketing agility is a capability that can be found in firms of all sizes and is essential to engage with target customers, compete with competitors, and seize new growth opportunities (Shegai et al., 2023); high marketing agility directly results in better organizational performance, but marketing agility is contingent upon the existence of sound crisis management practices because crisis management is about preparing for and handling unplanned disruptions, economic shocks, and uncertainties that may destabilize operations and undermine stakeholder trust (Akbar and Jabeen, 2021; Lestari et al., 2023). Crisis management serves as a moderator that increases the positive relationship between marketing agility and organizational performance by ensuring that adaptive strategies are consistently and reliably deployed under volatile circumstances. The moderating effect of crisis management between marketing agility and organizational performance, particularly in SMEs in developing economies, is not well studied empirically, despite the fact that crisis management is widely acknowledged as a crucial component of organizational resilience. By investigating the moderating effect of crisis management on the association between marketing agility and organizational performance in Jordanian SMEs, this study seeks to close this gap. H6 Crisis management moderates the relationship between marketing agility and organizational performance. 3.7. The Combined Effect of Digital Marketing and Strategic Planning on Organizational Performance with Marketing Agility as a Mediating Variable Digital marketing, including social media and other online channels, has emerged as an essential tool for firms to interact with customers, sell products, and increase brand awareness, influencing consumer behavior, gathering market intelligence, and predicting changes in customer needs and preferences (Charoensukmongkol et al., 2020; Thoumrungroje, 2022 ). In addition, digital marketing offers the possibility of overcoming resource limitations and of gaining visibility, strengthening customer engagement, and improving organizational performance, especially for SMEs (Idrees and Hynek 2022). Strategic planning also plays a key role in long-term competitiveness by providing structure and direction to organizational goals, resource allocation, and decision-making to ensure that marketing and operational activities stay aligned with firm-level goals to support sustained performance (Samad, 2022 ). The combination of digital marketing and strategic planning has a synergistic effect that enables firms to better adapt to market dynamics, translating digital initiatives and strategic priorities into adaptive responses that enhance organizational performance, which, in turn, acts as a mediating mechanism that explains how the combination of digital marketing and strategic planning contributes to both immediate performance and sustained competitiveness in volatile environments. However, there is currently little empirical data looking at these combined effects in the context of SMEs, especially in developing nations. In order to close this gap, this study examines how strategic planning and digital marketing work together to affect organizational performance in Jordanian SMEs through the mediating function of marketing agility. H7 Digital marketing, with marketing agility as a mediating variable, has a significant effect on organizational performance. H8 Strategic planning, with marketing agility as a mediating variable, has a significant effect on organizational performance. 4. METHODOLOGY This study uses marketing agility as a mediating variable and crisis management as a moderating variable to examine the causal relationships between the independent variables (digital marketing and strategic planning) and the dependent variable (organizational performance). The population of Jordan's capital, Amman, is made up of food SMEs. According to Jordan Statistics 2024, which reported 2300 small food and non-food businesses, excluding small and medium enterprises, the city of Amman is estimated to have 2500 SMEs with a maximum of 2800 units. Participants in this study were chosen through purposive sampling if they satisfied the following requirements: 1) were SMEs in the food industry, 2) had been in business for at least a year, and 3) were based in Amman. There are 280 respondents in all, with 10 respondents for each indicator in the study's 1:10 ratio (Hair Jr et al. 2021 ). The 20 items included the following constructs: Organizational Performance (4 items), Marketing Agility (3 items), Digital Marketing (3 items), and Strategic Planning (4 items) (Sudjatmoko et al. 2023; Tseng and associates. 2019; Jeong and associates. Didonet et al., 2019. Rehman et al., 2019; 2020). Google Forms was used to administer the survey, and a 5-point Likert scale was used to score the responses (1 being strongly disagree and 5 being strongly agree) (Farida et al, 2022). Descriptive statistics, validity and reliability tests, hypothesis testing, model fit evaluation, and R-square analysis of the relationships between digital marketing, strategic planning, and organizational performance—mediated by marketing agility and moderated by crisis management—were all included in the SmartPLS version 3 analysis of the data. 5. RESULTS AND DISCUSSION 5.1. Demographics of Respondents A total of 280 food MSME owners in Amman were surveyed, with a demographic profile of respondents as follows: • Gender: 56% (n = 156) female, 44% (n = 124) male • Age Distribution: 36% (n = 98) 17–27 years, 26% (n = 83) 28–38 years, 23% (n = 62) 39–50 years, 15% (n = 37) above 50 years • Business Duration: 48% (n = 137) 3–4.9 years, 35% (n = 99) 5–9.9 years, 15% (n = 42) 10 + years • Number of Employees: 58% (n = 161) less than 3 workers, 28% (n = 77) 3–5 workers, 14% (n = 39) more than 5 workers • Monthly Income: 68% (n = 191) less than 5,000 JOD, 25% (n = 70) 5,000–10,000 JOD, 7% (n = 19) 10,000 + JOD. The sample is predominantly young to middle-aged entrepreneurs, primarily female-owned businesses, with relatively small-scale operations and modest income levels, consistent with the profile of SMEs in developing economies see Table 1 . Table 1 Demoghrapic Respondents Variable Category Frequency Percentage Male 124 44% Gender Female 156 56% 17–27 years 98 36% 28–38 years 83 26% Age 39–50 years 62 23% More than 50 years 37 15% 3–4.9 years 135 46% Business Period 5–9.9 years 95 35% More than 10 years 50 19% < 3 persons 165 58% Total of Employees 3–5 persons 77 28% More than 5 persons 38 14% < Rp. 50.00 192 67% Total Income Rp. 50.00–10,000 JOD 68 26% More than 10,000 JOD 20 8% 5.2. Validity Test Result 5.2.1. Outer Loading The outer loading test was used to evaluate the measurement model's convergent validity. According to predetermined standards, indicator items were deemed legitimate if their outer loading value exceeded 0.70; however, if the overall model demonstrated strong construct validity and reliability, values between 0.50 and 0.70 could be accepted (Kang et al. 2025). As shown in Table 2 , all measurement items had outer loading values over 0.60, except for one, which was slightly over 0.50, and thus considered acceptable; therefore, all items measuring digital marketing, strategic Planning, marketing agility, crisis management, and organizational performance were deemed valid and could be retained for further analysis. Table 2 Outer Loading Test Results Variable Outer Loading DM1 <- Digital Marketing 0.851 DM2 <- Digital Marketing 0.861 DM3 <- Digital Marketing 0.847 SP1 <- Strategic Planning 0.798 Variable Outer Loading SP2 <- Strategic Planning 0.828 SP3 <- Strategic Planning 0.901 SP4 <- Strategic Planning 0.827 MA1 <- Marketing agility 0.873 MA2 <- Marketing agility 0.841 MA3 <- Marketing agility 0.838 MA*CM <- Marketing agility*crises Management 1.181 CM1 <- crises Management 0.798 CM2 <- Crises Management 0.808 CM3 <- crises Management 0.795 CM4 <- crises Management 0.792 CM5 <- crises Management 0.659 OP1 <- organizational Performance 0.512 OP2 <- organizational Performance 0.844 OP3 <- organizational Performance 0.847 OP4 <- organizational Performance 0.851 5.2.2. Average Variance Extracted (AVE) The convergent validity of each construct was tested in this test; if AVE exceeds 0.5, it indicates that the construct has good validity, and the measurement items represent the latent variables of the study adequately (according to the criteria, the AVE of all the constructs was above 0.5, as shown in Table 3 ). Table 3 AVE Test Results Variable AVE Digital Marketing (DM) 0.727 Strategic Planning (SP) 0.706 Marketing agility (MA) 0.724 crises Management (CM) 0.606 organizational Performance (FP) 0.603 5.2.3. Discriminant Validity To prove discriminant validity, the correlation values between constructs should be less than 0.7, which means that all variables in this analysis exceed 0.7, and the measurement model has sufficient discriminant validity, meaning each construct is empirically unique and captures its intended dimension see Table 4 . Table 4 Discriminant Validity Test Results Variable DM OP MA CM SP DM 0.834 OP 0.403 0.777 MA 0.622 0.468 0.851 CM 0.496 0.467 0.741 0.779 SP 0.566 0.495 0.662 0.636 0.841 5.3. Reliability Test 5.3.1. Composite Reliability and Cronbach’s Alpha Cronbach's Alpha is one of the most widely used measures of research data reliability (whether the measurement items accurately capture the constructs). A construct is deemed reliable when its Cronbach's Alpha value is greater than 0.7. According to the study's findings, all constructs had Cronbach's Alpha values above 0.7, indicating that the measurement model's internal consistency and reliability were adequate see Table 5 . Table 5 Reliability Test Results Variable Cronbach’sAlpha Composite Reliability Digital Marketing (DM) 0.813 0.889 Strategic Planning (SP) 0.861 0.906 Marketing agility (MA) 0.809 0.888 crises Management (CM) 0.871 0.903 organizational Performance (OP) 0.764 0.855 5.3.2. Model fit criteria The research model fits the data well, and the structural model is acceptable and accurately depicts the relationships between the variables, as indicated by the SRMR of 0.093, which is below the recommended cutoff of 0.11. 5.3.3. Hypothesis Test In addition to indicating the influence of independent variables on dependent variables and the significance of these relationships (if the t-values are greater than 1.97 at the 5 percent significance level), the inner model evaluation assesses the direction and strength of the relationships between the structural model's constructs see Table 6 . Table 6 Direct Effect Test Results Variable (X → Y) Sample Mean P Value Result Hypothesis DM → MP 0.363 0.000 Significant Positive Accepted SP → MP 0.461 0.000 Significant Positive Accepted DM → OP 0.155 0.034 Significant Positive Accepted SP→ OP 0.302 0.000 Significant Positive Accepted MP → OP 0.109 0.235 No Significant Rejected Moderating Effect 1 → FP 0.014 0.799 No Significant Rejected Source: Research Finding 5.3.4. Correlation Matrix Data from a correlation matrix is attached, which can be used to view the correlation between the variables of this study and to support business decision making. Table 7 Correlation Matrix DM1 DM2 DM3 OP2 OP3 OP4 MP1 MP2 MP3 CM1 CM2 CM3 CM4 CM5 CM6 SP1 SP2 SP3 SP4 OP1 DM1 1.000 0.595 0.584 0.199 0.310 0.349 0.523 0.468 0.295 0.226 0.245 0.253 0.288 0.308 0.364 0.347 0.457 0.339 0.324 0.256 DM2 0.596 1.000 0.591 0.215 0.273 0.306 0.565 0.549 0.333 0.319 0.311 0.251 0.276 0.422 0.404 0.342 0.358 0.325 0.322 0.201 DM3 0.584 0.591 1.000 0.206 0.255 0.310 0.475 0.448 0.406 0.407 0.383 0.316 0.316 0.365 0.533 0.552 0.507 0.508 0.509 0.241 OP2 0.199 0.215 0.206 1.000 0.746 0.607 0.298 0.229 0.377 0.263 0.245 0.286 0.231 0.121 0.263 0.248 0.281 0.359 0.295 0.249 OP3 0.311 0.274 0.256 0.747 1.000 0.646 0.315 0.262 0.319 0.301 0.248 0.279 0.259 0.182 0.364 0.279 0.278 0.328 0.224 0.189 FP4 0.348 0.307 0.311 0.608 0.646 1.000 0.351 0.282 0.464 0.334 0.367 0.348 0.402 0.231 0.402 0.348 0.372 0.461 0.344 0.237 MP1 0.523 0.565 0.475 0.298 0.314 0.350 1.000 0.628 0.573 0.502 0.467 0.447 0.474 0.412 0.564 0.419 0.542 0.528 0.489 0.247 MP2 0.468 0.549 0.448 0.229 0.261 0.281 0.628 1.000 0.555 0.558 0.448 0.399 0.401 0.558 0.461 0.294 0.429 0.431 0.397 0.224 MP3 0.295 0.333 0.406 0.377 0.318 0.463 0.573 0.555 1.000 0.579 0.558 0.508 0.541 0.348 0.585 0.468 0.545 0.575 0.486 0.229 CM1 0.226 0.319 0.407 0.263 0.301 0.334 0.502 0.558 0.579 1.000 0.656 0.515 0.519 0.512 0.538 0.335 0.419 0.484 0.487 0.223 CM2 0.245 0.311 0.383 0.245 0.248 0.367 0.467 0.448 0.558 0.656 1.000 0.529 0.552 0.501 0.555 0.333 0.402 0.543 0.459 0.205 CM3 0.253 0.251 0.316 0.286 0.279 0.348 0.447 0.399 0.508 0.515 0.529 1.000 0.636 0.409 0.566 0.363 0.456 0.457 0.475 0.222 CM4 0.288 0.276 0.316 0.231 0.259 0.402 0.474 0.401 0.541 0.519 0.552 0.636 1.000 0.408 0.528 0.416 0.412 0.469 0.421 0.244 CM5 0.308 0.422 0.365 0.121 0.182 0.231 0.413 0.558 0.348 0.512 0.501 0.409 0.408 1.000 0.494 0.172 0.356 0.324 0.248 0.085 CM6 0.364 0.404 0.533 0.263 0.364 0.402 0.564 0.461 0.585 0.538 0.555 0.566 0.528 0.494 1.000 0.439 0.468 0.438 0.395 0.278 SP1 0.347 0.342 0.552 0.248 0.279 0.348 0.419 0.294 0.468 0.335 0.333 0.363 0.416 0.172 0.439 1.000 0.541 0.646 0.548 0.308 SP2 0.457 0.358 0.507 0.281 0.278 0.372 0.542 0.429 0.545 0.419 0.402 0.456 0.412 0.356 0.468 0.541 1.000 0.666 0.553 0.303 SP3 0.339 0.325 0.508 0.359 0.328 0.461 0.528 0.431 0.575 0.484 0.543 0.457 0.469 0.324 0.438 0.646 0.666 1.000 0.682 0.286 SP4 0.324 0.322 0.509 0.295 0.224 0.344 0.489 0.397 0.486 0.487 0.459 0.475 0.421 0.248 0.395 0.548 0.553 0.692 1.000 0.329 OP1 0.256 0.201 0.241 0.249 0.189 0.237 0.247 0.224 0.229 0.223 0.205 0.222 0.244 0.084 0.278 0.308 0.303 0.286 0.329 1.000 Wisnu Yuwono; Selviana Dwi Fitriyanti; Ferdinand Nainggolan 6. Analysis 1. The Relationship between Digital Marketing and Marketing Agility With a p-value of 0.000, the test results demonstrate a statistically significant correlation between digital marketing and marketing agility, suggesting that digital marketing plays a major role in SMEs' capacity to modify their marketing initiatives. In order to streamline their operations, respondents agreed to use delivery services (55 percent), marketplace platforms (55 percent), and social media (55 percent). SMEs can increase customer reach, optimize operations, and maintain competitiveness in ever-changing markets by utilizing digital marketing (Charoensukmongkol et al. 2024; Martins, Mata and Moleiro, 2024). 2. The Relationship between Strategic Planning and Marketing Agility Additionally, these findings show that marketing agility is significantly impacted by strategic planning (p = 0.000). 59.15 percent strongly agreed that understanding customer needs is part of the strategy for competitive advantage, 56.98 percent strongly agreed that increasing customer value is essential, 61.28 percent strongly agreed with monitoring customer orientation and commitment, and 65.24 percent strongly agreed that the desire to improve customer satisfaction drives digital marketing activities. This implies that SMEs' actions are guided by well-thought-out strategies, which also improve their agility in reacting to market forces (Khraim and Afaishat, 2021 ; Aykanat et al. 2021). ). 3. The Relationship between Digital Marketing and Organizational Performance This result shows that digital marketing has a strong and positive relationship with organizational performance (p-value 0.034), and that SMEs using social media, marketplace platforms, and delivery services increased market reach, improved customer satisfaction, and enhanced financial performance, consistent with past research demonstrating that digital marketing drives efficiency, brand recognition, and growth (Alim Musonnafa & Djazuli, 2022 ; Kuntonbutr et al., 2019). 4. The Relationship between Strategic Planning and Organizational Performance Additionally, there was a significant impact of strategic planning on organizational performance (p-value = 0.000). SMEs that prioritized value creation, customer satisfaction, and comprehending customer needs performed better and were more competitively positioned. This is consistent with earlier studies that show strategic planning improves organizational outcomes by aligning strategies and resources (Adams et al. Adefulu et al., 2019; Yildiz and Aykanat, 2021 . 2022). . 5. The Relationship between Marketing Agility and Organizational Performance Interestingly, organizational performance (p-value of 0.235) was not significantly affected by marketing agility, even though 53.15% of the respondents strongly agreed that they used effective advertising and marketing tools, and nearly 49% agreed they had knowledge of customers and competitors, and only 32.98% strongly agreed on achieving satisfactory growth compared to competitors. However, 68% of respondents had monthly income less than 544 Jordanian Dinars, which could be external challenges and limited resources that do not allow for significant performance improvements despite the implementation of agile marketing practices (Zabłocka-Kluczka et al., 2023; Andrade et al., 2021). 6. The Moderating Role of Crisis Management between Marketing Agility and Organizational Performance The moderating effect of crisis management on the marketing agility and organizational performance relationship was not statistically significant (p = 0.799). While most SMEs indicated that they had implemented crisis management practices, such as risk analysis (54.13% agreed), standard procedures to reduce risks (52.24% agreed), and preparation of risk reports (45.89% agreed), these practices were not strong enough to enhance the effect of marketing agility on organizational performance, as the high costs of advertising, competitive pricing pressures, and limited resources would outweigh the benefits of these initiatives (Dvorsky et al., 2021; Jung, 2023 ; Sałamacha et al., 2023). 7. The Mediating Role of Marketing Agility between Digital Marketing, Strategic Planning, and Organizational Performance The results show that marketing agility is not a mediator between digital marketing and organizational performance or between strategic planning and organizational performance; the p-values for marketing agility are 0.259 and 0.248, respectively. Table 7 Indirect Effect Test Result Variable Sample Means P Values Result Hypothesis DM → MP → OP 0.041 0.259 Not Mediated Rejected SP → MP → OP 0.051 0.248 Not Mediated Rejected 5.4. Model Fit Evaluation Table 8 R Square Adjusted Result Variable R Square Percentage Model Evaluation Marketing agility 0.287 28.61% Moderate organizational Performance 0.525 52.41% Strong The coefficient of determination (R2), which shows that a model is weak, is used to assess the explanatory power of the research model. (Akossou and Palm, 2013) 0.51. Table 8 shows that the model can explain a significant amount of variance in organizational performance and that marketing agility is moderately explained by the independent variables. The mediating variable, marketing agility, explained by the independent variables (digital marketing and strategic planning), had an Adjusted R2 value of 0.288 (28.61 percent) (moderate), and the dependent variable, organizational performance, had an Adjusted R2 value of 0.525 (52.41 percent) (strong). 7. DISCUSSION SMEs are a significant contributor to economic growth, so it is important to develop strategies that contribute to organizational performance in a competitive business environment (Shegai, 2023; Nambisan et al., 2017). The SMEs Empowerment Report (2022) indicates that SMEs in Jordan struggle to market their products, and digital marketing and strategic planning can help SMEs become more agile in marketing and gain competitive advantages.This study shows that digital marketing strategies and strategic planning initiatives are the most common practices used by SMEs (Darmanto et al., 2014; Jung & Shegai, 2023 ). Digital marketing helps reach a wider market through social media, marketplace platforms, and delivery services; strategic planning helps SMEs improve customer satisfaction, understand customer needs, and continually innovate products and services (Darmanto et al., 2014). In addition, reviewing strategies, enhancing internal communication between owners and employees, and training employees help develop organizational capabilities that are able to address current challenges as well as potential future issues.Both digital marketing and strategic planning significantly contribute to marketing agility and organizational performance, but marketing agility (with advertising and marketing tools) does not always lead to significant improvements in organizational performance (Çallı, B. A., & Çallı, 2021 ), which may be caused by high competition that forces SMEs to overspend on promotions or keep low prices, thereby maintaining narrow profit margins while sustaining operations. Likewise, crisis management is not a best practice that optimizes the relationship between marketing agility and organizational performance; while SMEs adopt crisis management practices such as risk analysis, standard operating procedures, and risk reporting, these practices have not significantly enhanced performance, possibly due to under-investment in financial crisis management that can result in higher operating costs (Lissaneddine et al., 2023). Moreover, macroeconomic data from Jordan's Statistics Department show that the expenditure index for food has increased by 6.48% year on year (June 2023–June 2024) compared to the inflation rate of 2.96%, putting more pressure on SMEs to remain profitable.The study recommends a formalized crises management framework that aligns risk responses with financial exposure limits, keeping organizational performance at the forefront, as well as enhanced administration of financial reports following standard procedures to better assess financial performance and reduce potential losses. 8. CONCLUSION Using marketing agility as a mediating variable and crisis management as a moderating factor, this study looked at how digital marketing and strategic planning affected organizational performance in SMEs. The results show that strategic planning and digital marketing both greatly improve organizational performance, and that marketing agility itself strongly contributes to better results. However, it was discovered that crisis management did not significantly moderate the relationship between digital marketing, strategic planning, and organizational performance, and that marketing agility played a negligible mediating role in this relationship. These findings imply that performance outcomes in SMEs may be influenced by additional organizational or contextual factors. From a theoretical perspective, this study extends the literature on MSME performance by integrating digital marketing, strategic planning, marketing agility, and crisis management within a single framework. The findings highlight the direct effects of digital marketing and strategic planning, while also pointing to the limited role of agility and crisis mechanisms in this context, thereby opening avenues for refining existing models of organizational adaptability and resilience. From a practical standpoint, the results emphasize the need for SMEs to adopt well-structured digital marketing initiatives while ensuring balance with sound financial management. Even basic crisis management practices should be institutionalized to mitigate financial risks and support sustainable growth. In addition, continuous employee training, stronger internal communication, and regular evaluation of strategic initiatives are critical for enhancing organizational capabilities and long-term competitiveness.Like all research, this study has limitations. It focused exclusively on SMEs in the food sector in Amman, which may restrict the generalizability of the findings. Future research could expand the scope to other sectors such as manufacturing and services, and adopt qualitative or mixed-method approaches to gain deeper insights into the dynamics of agility and resilience. Furthermore, with the increasing influence of big data, artificial intelligence, and knowledge management systems, future studies could investigate how IT alignment and skill development act as complementary factors in strengthening MSME performance. Declarations Ethical Approval Method The study was approved by Amman Ahliyya University's Institutional Review Board (IRB) (IRB/2025/04/112; 15 April 2025) and conducted in compliance with the Declaration of Helsinki's ethical guidelines. Informed consent All participants gave their written informed consent before data collection took place on April 20–30, 2025, after being fully informed about the study's goals, parameters, and confidentiality. Participation was entirely voluntary, and participants received guarantees that their information would be kept private and used exclusively for scholarly research. Author Contribution All authors contributed to the conception and design of the study, data collection, analysis, and interpretation of the results. They collaboratively drafted and revised the manuscript, approved the final version for submission, and agree to be accountable for all aspects of the work. Acknowledgement The Researchers would like to thank the Deanship of Graduate Studies and Scientific Research at Qassim University for financial support (QU-APC-2025-9/1) References Alim Musonnafa M, Djazuli A (2022) The effect of customer relationship management on marketing performance mediated by competitive advantage and innovation (Study on area managers of pharmaceutical companies in East Java during the COVID-19 pandemic). 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Sustain (Switzerland) 15(7):1–16. https://doi.org/10.3390/su15075711 Karina R, Lestari F, Ivone I (2023) The effect of enterprise risk management on financial performance and firm value: The role of environmental, social, and governance performance. Global Financial Acc J 7(2):213–229. https://doi.org/10.37253/gfa.v7i2.8706 Khraim H (2022) The influence of technological innovative capabilities on firm performance: Moderating effect of strategic agility. Probl Perspect Manage 20(2):459 Khraim H, Afaishat TA (2021) The impact of marketing agility on crisis management stages at five- and four-star hotels in Jordan. Probl Perspect Manage 19(4):470 Masduki (2022), September 20 Indonesia strives to expand coverage of digitalization of MSMEs. Kemlu.Go.Id . https://Kemlu.Go.Id/Yangon/En/News/20994/Indonesia-Strives-to-Expand-Coverage-of-Digitalization-of-Msmes Mata MN, Martins M, J., Inácio PL (2024) Collaborative innovation, strategic agility, & absorptive capacity adoption in SMEs: The moderating effects of customer knowledge management capability. J Knowl Manage 28(4):1116–1140 Mejeed SH, Aljanabi ARA, Kasem JM (2025) The mediating role of marketing agility on the relationship between entrepreneurial resilience, absorptive capacity, and new product performance. Int J Innov Manag 29(03n04):2550015 Onngam W, Charoensukmongkol P (2024) Effect of social media agility on performance of small and medium enterprises: Moderating roles of firm size and environmental dynamism. J Entrepreneurship Emerg Economies 16(6):1610–1632 Rafid M, Sutaguna INT, Rukmana AY, Fauzan R, Yusuf M (2023) Social media application for coffee shop development in Bandung City. Al-Kharaj: J Islamic Econ Bus 5(2):194–202. https://doi.org/10.24256/kharaj.v5i2.3874 Ranjan P (2023) IT-related resources, digital marketing capabilities, and business performance: Moderating effects of digital orientation and technological turbulence. Industrial Manage Data Syst 123(11):2836–2856 Rehman AU, Anwar M (2019) Mediating role of enterprise risk management practices between business strategy and SME performance. Small Enterp Res 26(2):207–227. https://doi.org/10.1080/13215906.2019.1624385 Reyes-Gómez JD, López P, Rialp J (2024) The relationship between strategic orientations and firm performance and the role of innovation: A meta-analytic assessment of theoretical models. Int J Entrepreneurial Behav Res. https://doi.org/10.1108/IJEBR-02-2022-0200 Rozak HA, Adhiatma A, Fachrunnisa O, Rahayu T (2021) Social media engagement, organizational agility, and digitalization strategic plan to improve SMEs’ performance. IEEE Trans Eng Manage 70(11):3766–3775 Sagala GH, Őri D (2024) Toward SMEs digital transformation success: A systematic literature review. In Information Systems and e-Business Management . Springer Berlin Heidelberg 22:667–719. Issue 0123456789 https://doi.org/10.1007/s10257-024-00682-2 Samad S (2022) Unravelling factors influencing firm performance: Evidence from the SMEs in tourism industry. Int J Financial Stud 10(3):1–18. https://doi.org/10.3390/ijfs10030077 Supari S, Anton H (2022) The impact of the national economic recovery program and digitalization on MSME resilience during the COVID-19 pandemic: A case study of Bank Rakyat Indonesia. Economies 10(7):1–17. https://doi.org/10.3390/economies10070160 Tarsakoo P, Charoensukmongkol P (2020) Dimensions of social media marketing capabilities and their contribution to business performance of companies in Thailand. J Asia Bus Stud 14(4):441–461. https://doi.org/10.1108/JABS-07-2018-0204 Thoumrungroje A, Racela OC (2022) Innovation and performance implications of customer-orientation across different business strategy types. J Open Innovation: Technol Market Complex 8(4):1–18. https://doi.org/10.3390/jointmc8040178 Um KH, Kang M (2025) The vital role of agility in linking social media usage to operational resilience during supply chain disruptions. J Bus Industrial Mark Yildiz T, Aykanat Z (2021) The mediating role of organizational innovation on the impact of strategic agility on firm performance. World J Entrepreneurship Manage Sustainable Dev 17(4):765–786 Yuwono W, Fitriyanti SD, Nainggolan F (2025) The impact of digital marketing innovation and strategic orientation on firm performance: Mediation by marketing capability and moderation by risk management. Revista de Métodos Cuantitativos para la Economía y la Empresa 39:1–29 Zabłocka-Kluczka A, Sałamacha AK (2023) Organizational resilience as the mediator of the relationship between brand performance and organizational performance – Reflections from the perspective of crisis times. J Organizational Change Manage 36(6):932–949 Additional Declarations No competing interests reported. Cite Share Download PDF Status: Posted Version 1 posted You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. 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Also discoverable on Platform About Our Team In Review Editorial Policies Advisory Board Help Center Resources Author Services Accessibility API Access RSS feed Manage Cookie Preferences © Research Square 2026 | ISSN 2693-5015 (online) Privacy Policy Terms of Service Do Not Sell My Personal Information {"props":{"pageProps":{"initialData":{"identity":"rs-7724879","acceptedTermsAndConditions":true,"allowDirectSubmit":true,"archivedVersions":[],"articleType":"Article","associatedPublications":[],"authors":[{"id":581672931,"identity":"7c8277e1-6a37-4efe-9cfe-50afac23c491","order_by":0,"name":"Wasef Ibrahim Almajali","email":"","orcid":"","institution":"Amman Arab University","correspondingAuthor":false,"prefix":"","firstName":"Wasef","middleName":"Ibrahim","lastName":"Almajali","suffix":""},{"id":581672932,"identity":"9107ba9c-f0ce-4796-b26e-d9febd80852f","order_by":1,"name":"Mahmoud Allahham","email":"","orcid":"","institution":"Amman Arab University","correspondingAuthor":false,"prefix":"","firstName":"Mahmoud","middleName":"","lastName":"Allahham","suffix":""},{"id":581672933,"identity":"6a9b2d60-3602-489a-9177-da6d20501007","order_by":2,"name":"Fahad Alofan","email":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAZAAAAAyAQMAAABI0h/eAAAABlBMVEX///8AAABVwtN+AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAA20lEQVRIiWNgGAWjYBAC+wMMjAcYbBgY+MFcNiK0GADxAYY0BgbJBpK1GBwgXgvzgwMfEuzyjI/nGDB8KDvMIN9+AL8WewY2g4MzEpKLzc68MWCcce4wg8GZBIIOMzjM+4M5cduNHANm3jagFgaCWtg/HOZJqE/cPAOo5S9Qi3z/A0JaeAyAWg4nbpAAamEEamG4QcgWZp4CoF+OJ84486zgYM+5dB6DG4RsYW/f+OBDQnVif3vyxgc/yqzl5PsJ2MLADGclACOIgYGHgHoUQMjwUTAKRsEoGLEAACS9RNPp5/bDAAAAAElFTkSuQmCC","orcid":"","institution":"Qassim University","correspondingAuthor":true,"prefix":"","firstName":"Fahad","middleName":"","lastName":"Alofan","suffix":""},{"id":581672934,"identity":"f2766bba-f8e2-49e9-a6a5-2c3bbc50c61b","order_by":3,"name":"Amer alqudah","email":"","orcid":"","institution":"Isra University","correspondingAuthor":false,"prefix":"","firstName":"Amer","middleName":"","lastName":"alqudah","suffix":""},{"id":581672935,"identity":"6f8efbc6-689e-4b0d-bd87-4188a6b81e2d","order_by":4,"name":"Majed Mohammed Abdoh Al-Dalalah","email":"","orcid":"","institution":"Sohar University/Sohar State","correspondingAuthor":false,"prefix":"","firstName":"Majed","middleName":"Mohammed Abdoh","lastName":"Al-Dalalah","suffix":""},{"id":581672936,"identity":"03f5b954-b5f6-4f2e-8982-9864bee16802","order_by":5,"name":"Nawwaf Hamid Salman Alfawaerh","email":"","orcid":"","institution":"Imam Mohammad Ibn Saud Islamic University ,( IMSIU)","correspondingAuthor":false,"prefix":"","firstName":"Nawwaf","middleName":"Hamid Salman","lastName":"Alfawaerh","suffix":""}],"badges":[],"createdAt":"2025-09-26 22:32:32","currentVersionCode":1,"declarations":"","doi":"10.21203/rs.3.rs-7724879/v1","doiUrl":"https://doi.org/10.21203/rs.3.rs-7724879/v1","draftVersion":[],"editorialEvents":[],"editorialNote":"","failedWorkflow":false,"files":[{"id":101443448,"identity":"ec63a2d5-c3cb-4666-98c7-14afc8e23722","added_by":"auto","created_at":"2026-01-29 17:40:29","extension":"png","order_by":1,"title":"Figure 1","display":"","copyAsset":false,"role":"figure","size":33136,"visible":true,"origin":"","legend":"\u003cp\u003eUnnumbered image in the Research Problem section.\u003c/p\u003e","description":"","filename":"floatimage1.png","url":"https://assets-eu.researchsquare.com/files/rs-7724879/v1/8c0c6b72140c25c913e8bc01.png"},{"id":104780989,"identity":"258dc78e-46b1-4223-a06b-da4dfb1208bf","added_by":"auto","created_at":"2026-03-17 07:54:24","extension":"pdf","order_by":0,"title":"","display":"","copyAsset":false,"role":"manuscript-pdf","size":1714383,"visible":true,"origin":"","legend":"","description":"","filename":"manuscript.pdf","url":"https://assets-eu.researchsquare.com/files/rs-7724879/v1/321f1cee-d5fd-4dfd-be58-95c5a295e035.pdf"}],"financialInterests":"No competing interests reported.","formattedTitle":"Digital Marketing and Strategic Planning as Drivers of Organizational Performance: The Mediating Role of Marketing Agility and the Moderating Role of Crisis Management","fulltext":[{"header":"1. INTRODUCTION","content":"\u003cp\u003eSmall, and Medium-sized Enterprises (SMEs) play a significant role in national economic growth and employment creation (Farida et al., 2022) in developing economies (Fitriyanti \u0026amp; Nainggolan, 2025). However, the wave of digitalization that is being pushed by globalization and rapid technological developments is changing the way that industries function, requiring organizations to change their business models, use digital marketing practices, and apply strategic planning to remain competitive and to maintain long-term performance (Rafid et al., \u003cspan citationid=\"CR29\" class=\"CitationRef\"\u003e2023\u003c/span\u003e).\u003c/p\u003e \u003cp\u003eHowever, SMEs in developing countries face substantial challenges in this transition (Sagala, \u003cspan citationid=\"CR34\" class=\"CitationRef\"\u003e2024\u003c/span\u003e; Bashekouh \u0026amp; Nikkhah, 2022; Masduki, \u003cspan citationid=\"CR25\" class=\"CitationRef\"\u003e2022\u003c/span\u003e). For example, in Jordan, only 13 percent of SMEs were digitally transformed in 2020, with estimates projecting 47 percent of SMEs being digitally transformed by 2024 (Bashekouh \u0026amp; Nikkhah, 2022); 70.2 percent of SMEs have problems marketing their products (Masduki, \u003cspan citationid=\"CR25\" class=\"CitationRef\"\u003e2022\u003c/span\u003e); and over half of e-commerce transactions involve imported goods, which puts additional pressure on local businesses.\u003c/p\u003e \u003cp\u003eIn this context, digital marketing and strategic planning are important tools for SMEs to gain a competitive edge and enhance organizational performance, and marketing agility, the ability to quickly and flexibly respond to changing market conditions, has been identified as a significant performance driver (Hussain \u0026amp; Malik, \u003cspan citationid=\"CR15\" class=\"CitationRef\"\u003e2022\u003c/span\u003e).\u003c/p\u003e \u003cp\u003eDespite that, empirical studies that examine how digital marketing and strategic planning impact organizational performance through marketing agility and how crisis management moderates these relationships are limited in developing country contexts; hence, this study focused on SMEs in the food sector and provides new insights into how digital strategies, agility, and crisis resilience interact to determine organizational outcomes (Bashekouh et al., 2022).\u003c/p\u003e \u003cp\u003e.\u003c/p\u003e"},{"header":"2. Research Problem","content":"\u003cp\u003eJordan has a population of over 11\u0026nbsp;million and a diversified economy, but lags many countries in the adoption of digital technologies, including Small, and Medium-sized Enterprises (SMEs). The digitalization of business processes provides SMEs with significant opportunities to reach new markets, engage with customers, and forge partnerships (AlQahtani et al., \u003cspan citationid=\"CR3\" class=\"CitationRef\"\u003e2025\u003c/span\u003e). Having an online presence allows these businesses to market products and services to a larger market and compete with larger companies (Burhanudin et al., \u003cspan citationid=\"CR8\" class=\"CitationRef\"\u003e2022\u003c/span\u003e). In addition, digital transformation is also considered a critical driver for financial health and long-term sustainability of SMEs (Supari, \u003cspan citationid=\"CR36\" class=\"CitationRef\"\u003e2022\u003c/span\u003e).\u003c/p\u003e \u003cp\u003eBuilding on endogenous growth theory that focuses on knowledge, technology, and innovation as essential drivers of economic growth (Sagala, \u003cspan citationid=\"CR34\" class=\"CitationRef\"\u003e2024\u003c/span\u003e), this study considers digital marketing and strategic planning as fundamental mechanisms for improving MSME performance in developing contexts, where many SMEs are still limited by scarce resources, lack of expertise, and fierce competition from larger firms (Haylemariam et al., 2025).\u003c/p\u003e \u003cp\u003eTherefore, SMEs need to be able to adapt quickly to changes in the market and customer needs, and the need for building marketing agility becomes crucial, and crisis management becomes important for organizational resilience and sustainability in volatile environments. While some aspects of MSME digitalization have been studied, there is a lack of empirical evidence investigating the effect of digital marketing and strategic planning on organizational performance mediated by marketing agility and moderated by crisis management (Oduro \u0026amp; Tegegne, 2024).\u003c/p\u003e \u003cp\u003eAddressing this gap, the present study investigates these relationships in the context of Jordanian SMEs in the food sector. The study contributes theoretically by extending endogenous growth perspectives to incorporate digital and crisis-responsive strategies, and practically by offering insights for policymakers and managers seeking to foster MSME competitiveness and sustainability in dynamic environments.\u003c/p\u003e \u003cp\u003e \u003c/p\u003e"},{"header":"3. Literature Review","content":"\u003cdiv id=\"Sec4\" class=\"Section2\"\u003e \u003ch2\u003e3.1. The Relationship between Digital Marketing, and Marketing Agility\u003c/h2\u003e \u003cp\u003eA crucial element of modern business strategy is digital marketing, which is the use of digital technologies for the promotion, distribution, and delivery of goods and services (Andhyka et al. Fachrunnisa et al., 2023. 2021). Businesses can increase their market reach, forge closer bonds with clients, and interact with their target audiences more successfully by utilizing digital platforms (Jung, \u003cspan citationid=\"CR20\" class=\"CitationRef\"\u003e2023\u003c/span\u003e). Therefore, for SMEs, digital marketing can be a strategy to overcome disadvantages of their size by increasing visibility, using real-time consumer data, and responding more quickly to changing market demands.\u003c/p\u003e \u003cp\u003eOne mechanism by which digital marketing contributes to competitiveness is through its ability to enhance marketing agility because digital tools give firms access to real-time insights, allowing them to adapt their value propositions, communication strategies, and responses to customer preferences (Adhiatma \u0026amp; Fachrunnisa, 2022). This capability to be nimble is especially important in rapidly changing and competitive industries, where quick and accurate responses can have a significant impact on organizational performance.\u003c/p\u003e \u003cp\u003eAlthough this linkage is increasingly acknowledged, empirical research that investigates how digital marketing contributes to marketing agility in SMEs is limited, as most previous studies focus on large organizations, while neglecting the role of smaller enterprises, particularly in developing economies. To address this gap, the present study investigates the extent to which digital marketing contributes to marketing agility in Jordanian SMEs, which in turn enables them to achieve improved organizational performance.\u003c/p\u003e \u003cp\u003e \u003cstrong\u003eH1\u003c/strong\u003e \u003cp\u003eThe DM effect influences on marketing agility.\u003c/p\u003e \u003c/p\u003e \u003c/div\u003e \u003cdiv id=\"Sec5\" class=\"Section2\"\u003e \u003ch2\u003e3.2. The Relationship between Strategic Planning and Marketing Agility\u003c/h2\u003e \u003cp\u003eStrategic planning is a managerial activity that involves setting long-term goals, allocating resources, and formulating a plan to achieve those goals (Alkandi and Helmi, \u003cspan citationid=\"CR2\" class=\"CitationRef\"\u003e2024\u003c/span\u003e; Samad, \u003cspan citationid=\"CR35\" class=\"CitationRef\"\u003e2022\u003c/span\u003e). Strategic planning is part of the process of collecting and analyzing market intelligence and trends (Arokodare et al., \u003cspan citationid=\"CR5\" class=\"CitationRef\"\u003e2023\u003c/span\u003e), which can help firms capitalize on opportunities and threats for competitive advantage (Falana and Olubiyi, 2023), and thus, can be used as a framework for business strategies and marketing activities that keep decisions aligned with organizational priorities.\u003c/p\u003e \u003cp\u003eIn particular, strategic planning is critical for SMEs, which have fewer resources to devote to planning and are more susceptible to market volatility, by allowing firms to adapt more readily to changing customer needs, competitive forces, and market conditions (Gotteland et al., 2020). Nevertheless, despite the extensive literature highlighting the role of strategic planning in facilitating marketing agility, the majority of this research has been conducted in the context of large companies or developed countries, and there is a dearth of empirical research on the impact of strategic planning on agility and competitiveness among SMEs in developing economies, a gap this study seeks to address by investigating how strategic planning impacts marketing agility in Jordanian SMEs and how this contributes to organizational performance in dynamic environments (H2).\u003c/p\u003e \u003cp\u003e \u003cstrong\u003eH1\u003c/strong\u003e \u003cp\u003eThe Strategic planning significant effect marketing agility.\u003c/p\u003e \u003c/p\u003e \u003c/div\u003e \u003cdiv id=\"Sec6\" class=\"Section2\"\u003e \u003ch2\u003e3.3. The Relationship between Digital Marketing and Organizational Performance\u003c/h2\u003e \u003cp\u003eDigital marketing allows firms to connect with more customers, build customer loyalty, and sell more products and services, which results in enhanced organizational performance (Alim Musonnafa, \u003cspan citationid=\"CR1\" class=\"CitationRef\"\u003e2022\u003c/span\u003e). For smaller businesses attempting to compete against larger firms in the same markets, digital marketing can be a key differentiator (Farida, \u003cspan citationid=\"CR11\" class=\"CitationRef\"\u003e2022\u003c/span\u003e; Arokodare et al., 2024).\u003c/p\u003e \u003cp\u003eDigital marketing also works best in tandem with marketing agility, the ability of the organization to react rapidly to market dynamics, adjust strategies in real time in response to consumer feedback, and capitalize on emerging opportunities (Ranjan et al., 2023); in this way, digital marketing is not a set of stand-alone activities, but rather a set of strategic levers aligned with organizational goals and performance outcomes.\u003c/p\u003e \u003cp\u003eIn addition, affordable advertising, market research, and business networking all help digital marketing lead to sustainable performance (Ranjan et al., 2023). Although these advantages have been shown in earlier research, there isn't much empirical data from developing nations regarding how digital marketing strategies affect organizational performance inside SMEs (Nayab et al. 2022). By investigating the direct and indirect effects of digital marketing on performance in Jordanian SMEs, this study fills this knowledge gap.\u003c/p\u003e \u003cp\u003e \u003cb\u003eH3: The\u003c/b\u003e Digital marketing a significant effect on organizational performance.\u003c/p\u003e \u003c/div\u003e \u003cdiv id=\"Sec7\" class=\"Section2\"\u003e \u003ch2\u003e3.4. The Relationship between Strategic Planning and Organizational Performance\u003c/h2\u003e \u003cp\u003eThe process through which organizations develop a plan for allocating resources, making decisions, and pursuing long-term objectives that enhance viability and enhance organizational performance is known as strategic planning (Khraim et al., 2022). Strategic planning allows firms to align their activities with market opportunities, create customer value, and coordinate operations to create competitive advantage (Reyes-G\u0026oacute;mez et al., \u003cspan citationid=\"CR32\" class=\"CitationRef\"\u003e2024\u003c/span\u003e).\u003c/p\u003e \u003cp\u003eStrategic planning is especially important for SMEs because it helps them identify actions to take, how to use scarce resources, and how to react to changes in the environment (Mejeed and Aljanabi, 2025; Adefulu et al., 2022). Strategic planning coupled with marketing agility provides firms with the ability to rapidly change strategies to maintain performance in competitive and uncertain environments.\u003c/p\u003e \u003cp\u003eAlthough prior research has demonstrated the beneficial effects of strategic planning on performance, the majority of this evidence comes from studies carried out in developed economies or larger organizations, and little empirical research has examined how SMEs in emerging markets like Jordan use strategic planning to boost performance, particularly when paired with marketing agility. By investigating the connection between organizational performance and strategic planning in turbulent and resource-constrained environments, this study contributes to closing this gap.\u003c/p\u003e \u003cp\u003e \u003cb\u003eH4: The\u003c/b\u003e Strategic planning significant effect on organizational performance.\u003c/p\u003e \u003c/div\u003e \u003cdiv id=\"Sec8\" class=\"Section2\"\u003e \u003ch2\u003e3.5. The Relationship between Marketing Agility and Organizational Performance\u003c/h2\u003e \u003cp\u003eThe ability of a business to recognize and react to shifts in consumer preferences, market conditions, and competitive environments is known as marketing agility (Aljanabi et al. 2025). Organizations with high levels of marketing agility are able to create and implement flexible marketing strategies, swiftly reallocate resources, and modify promotional activities in real time to engage consumers, raise brand awareness, and eventually boost profitability (Idrees and Hynek, 2022). Marketing agility, the ability to react to trends, personalize customer engagement, and leverage digital marketing to expand reach, is an important competitive advantage for SMEs as they are often able to compete more effectively with larger firms, even though they have fewer resources and structural limitations, in dynamic, uncertain markets (Homburg, \u003cspan citationid=\"CR14\" class=\"CitationRef\"\u003e2022\u003c/span\u003e; Joensuu-Salo et al., \u003cspan citationid=\"CR19\" class=\"CitationRef\"\u003e2023\u003c/span\u003e).While the importance of marketing agility as a driver of organizational performance is increasingly recognized, empirical research of how SMEs in developing economies utilize marketing agility to sustain growth has been limited, especially in light of the fact that most studies have focused on large firms or advanced economies. The current study addresses this knowledge gap by examining the influence of marketing agility on organizational performance in Jordanian SMEs.\u003c/p\u003e \u003cp\u003e \u003cstrong\u003eH5\u003c/strong\u003e \u003cp\u003eMarketing agility significant effect on organizational performance.\u003c/p\u003e \u003c/p\u003e \u003c/div\u003e \u003cdiv id=\"Sec9\" class=\"Section2\"\u003e \u003ch2\u003e3.6. The Moderating Role of Crisis Management on the Relationship between Marketing Agility and Organizational Performance\u003c/h2\u003e \u003cp\u003eMarketing agility is a capability that can be found in firms of all sizes and is essential to engage with target customers, compete with competitors, and seize new growth opportunities (Shegai et al., 2023); high marketing agility directly results in better organizational performance, but marketing agility is contingent upon the existence of sound crisis management practices because crisis management is about preparing for and handling unplanned disruptions, economic shocks, and uncertainties that may destabilize operations and undermine stakeholder trust (Akbar and Jabeen, 2021; Lestari et al., 2023). Crisis management serves as a moderator that increases the positive relationship between marketing agility and organizational performance by ensuring that adaptive strategies are consistently and reliably deployed under volatile circumstances.\u003c/p\u003e \u003cp\u003eThe moderating effect of crisis management between marketing agility and organizational performance, particularly in SMEs in developing economies, is not well studied empirically, despite the fact that crisis management is widely acknowledged as a crucial component of organizational resilience. By investigating the moderating effect of crisis management on the association between marketing agility and organizational performance in Jordanian SMEs, this study seeks to close this gap.\u003c/p\u003e \u003cp\u003e \u003cstrong\u003eH6\u003c/strong\u003e \u003cp\u003eCrisis management moderates the relationship between marketing agility and organizational performance.\u003c/p\u003e \u003c/p\u003e \u003cp\u003e \u003cb\u003e3.7. The Combined Effect of Digital Marketing and Strategic Planning on Organizational Performance with Marketing Agility as a Mediating Variable\u003c/b\u003e \u003c/p\u003e \u003cp\u003eDigital marketing, including social media and other online channels, has emerged as an essential tool for firms to interact with customers, sell products, and increase brand awareness, influencing consumer behavior, gathering market intelligence, and predicting changes in customer needs and preferences (Charoensukmongkol et al., 2020; Thoumrungroje, \u003cspan citationid=\"CR38\" class=\"CitationRef\"\u003e2022\u003c/span\u003e). In addition, digital marketing offers the possibility of overcoming resource limitations and of gaining visibility, strengthening customer engagement, and improving organizational performance, especially for SMEs (Idrees and Hynek 2022).\u003c/p\u003e \u003cp\u003eStrategic planning also plays a key role in long-term competitiveness by providing structure and direction to organizational goals, resource allocation, and decision-making to ensure that marketing and operational activities stay aligned with firm-level goals to support sustained performance (Samad, \u003cspan citationid=\"CR35\" class=\"CitationRef\"\u003e2022\u003c/span\u003e). The combination of digital marketing and strategic planning has a synergistic effect that enables firms to better adapt to market dynamics, translating digital initiatives and strategic priorities into adaptive responses that enhance organizational performance, which, in turn, acts as a mediating mechanism that explains how the combination of digital marketing and strategic planning contributes to both immediate performance and sustained competitiveness in volatile environments.\u003c/p\u003e \u003cp\u003eHowever, there is currently little empirical data looking at these combined effects in the context of SMEs, especially in developing nations. In order to close this gap, this study examines how strategic planning and digital marketing work together to affect organizational performance in Jordanian SMEs through the mediating function of marketing agility.\u003c/p\u003e \u003cp\u003e \u003cstrong\u003eH7\u003c/strong\u003e \u003cp\u003eDigital marketing, with marketing agility as a mediating variable, has a significant effect on organizational performance.\u003c/p\u003e \u003c/p\u003e \u003cp\u003e \u003cstrong\u003eH8\u003c/strong\u003e \u003cp\u003eStrategic planning, with marketing agility as a mediating variable, has a significant effect on organizational performance.\u003c/p\u003e \u003c/p\u003e \u003c/div\u003e"},{"header":"4. METHODOLOGY","content":"\u003cp\u003eThis study uses marketing agility as a mediating variable and crisis management as a moderating variable to examine the causal relationships between the independent variables (digital marketing and strategic planning) and the dependent variable (organizational performance). The population of Jordan's capital, Amman, is made up of food SMEs. According to Jordan Statistics 2024, which reported 2300 small food and non-food businesses, excluding small and medium enterprises, the city of Amman is estimated to have 2500 SMEs with a maximum of 2800 units.\u003c/p\u003e \u003cp\u003eParticipants in this study were chosen through purposive sampling if they satisfied the following requirements: 1) were SMEs in the food industry, 2) had been in business for at least a year, and 3) were based in Amman. There are 280 respondents in all, with 10 respondents for each indicator in the study's 1:10 ratio (Hair Jr et al. \u003cspan citationid=\"CR12\" class=\"CitationRef\"\u003e2021\u003c/span\u003e).\u003c/p\u003e \u003cp\u003eThe 20 items included the following constructs: Organizational Performance (4 items), Marketing Agility (3 items), Digital Marketing (3 items), and Strategic Planning (4 items) (Sudjatmoko et al. 2023; Tseng and associates. 2019; Jeong and associates. Didonet et al., 2019. Rehman et al., 2019; 2020). Google Forms was used to administer the survey, and a 5-point Likert scale was used to score the responses (1 being strongly disagree and 5 being strongly agree) (Farida et al, 2022). Descriptive statistics, validity and reliability tests, hypothesis testing, model fit evaluation, and R-square analysis of the relationships between digital marketing, strategic planning, and organizational performance\u0026mdash;mediated by marketing agility and moderated by crisis management\u0026mdash;were all included in the SmartPLS version 3 analysis of the data.\u003c/p\u003e"},{"header":"5. RESULTS AND DISCUSSION","content":"\u003cdiv id=\"Sec12\" class=\"Section2\"\u003e \u003ch2\u003e5.1. Demographics of Respondents\u003c/h2\u003e \u003cp\u003eA total of 280 food MSME owners in Amman were surveyed, with a demographic profile of respondents as follows: \u0026bull; Gender: 56% (n\u0026thinsp;=\u0026thinsp;156) female, 44% (n\u0026thinsp;=\u0026thinsp;124) male \u0026bull; Age Distribution: 36% (n\u0026thinsp;=\u0026thinsp;98) 17\u0026ndash;27 years, 26% (n\u0026thinsp;=\u0026thinsp;83) 28\u0026ndash;38 years, 23% (n\u0026thinsp;=\u0026thinsp;62) 39\u0026ndash;50 years, 15% (n\u0026thinsp;=\u0026thinsp;37) above 50 years \u0026bull; Business Duration: 48% (n\u0026thinsp;=\u0026thinsp;137) 3\u0026ndash;4.9 years, 35% (n\u0026thinsp;=\u0026thinsp;99) 5\u0026ndash;9.9 years, 15% (n\u0026thinsp;=\u0026thinsp;42) 10\u0026thinsp;+\u0026thinsp;years \u0026bull; Number of Employees: 58% (n\u0026thinsp;=\u0026thinsp;161) less than 3 workers, 28% (n\u0026thinsp;=\u0026thinsp;77) 3\u0026ndash;5 workers, 14% (n\u0026thinsp;=\u0026thinsp;39) more than 5 workers \u0026bull; Monthly Income: 68% (n\u0026thinsp;=\u0026thinsp;191) less than 5,000 JOD, 25% (n\u0026thinsp;=\u0026thinsp;70) 5,000\u0026ndash;10,000 JOD, 7% (n\u0026thinsp;=\u0026thinsp;19) 10,000\u0026thinsp;+\u0026thinsp;JOD. The sample is predominantly young to middle-aged entrepreneurs, primarily female-owned businesses, with relatively small-scale operations and modest income levels, consistent with the profile of SMEs in developing economies see Table \u003cspan refid=\"Tab1\" class=\"InternalRef\"\u003e1\u003c/span\u003e.\u003c/p\u003e \u003cp\u003e \u003cdiv class=\"gridtable\"\u003e\u003ctable float=\"Yes\" id=\"Tab1\" border=\"1\"\u003e \u003ccaption language=\"En\"\u003e \u003cdiv class=\"CaptionNumber\"\u003eTable 1\u003c/div\u003e \u003cdiv class=\"CaptionContent\"\u003e \u003cp\u003eDemoghrapic Respondents\u003c/p\u003e \u003c/div\u003e \u003c/caption\u003e \u003ccolgroup cols=\"4\"\u003e \u003cdiv align=\"left\" class=\"colspec\" colname=\"c1\" colnum=\"1\"\u003e\u003c/div\u003e \u003cdiv align=\"left\" class=\"colspec\" colname=\"c2\" colnum=\"2\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c3\" colnum=\"3\"\u003e\u003c/div\u003e \u003cdiv align=\"left\" class=\"colspec\" colname=\"c4\" colnum=\"4\"\u003e\u003c/div\u003e \u003cthead\u003e \u003ctr\u003e \u003cth align=\"left\" colname=\"c1\"\u003e \u003cp\u003eVariable\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c2\"\u003e \u003cp\u003eCategory\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c3\"\u003e \u003cp\u003eFrequency\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c4\"\u003e \u003cp\u003ePercentage\u003c/p\u003e \u003c/th\u003e \u003c/tr\u003e \u003c/thead\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003eMale\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e124\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003e44%\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colspan=\"2\" nameend=\"c2\" namest=\"c1\"\u003e \u003cp\u003eGender\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e\u0026nbsp;\u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003eFemale\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e156\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003e56%\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e17\u0026ndash;27 years\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e98\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003e36%\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e28\u0026ndash;38 years\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e83\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003e26%\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colspan=\"2\" nameend=\"c2\" namest=\"c1\"\u003e \u003cp\u003eAge\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e\u0026nbsp;\u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e39\u0026ndash;50 years\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e62\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003e23%\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003eMore than 50 years\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e37\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003e15%\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e3\u0026ndash;4.9 years\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e135\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003e46%\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eBusiness Period\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e5\u0026ndash;9.9 years\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e95\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003e35%\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003eMore than 10 years\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e50\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003e19%\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;\u0026thinsp;3 persons\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e165\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003e58%\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eTotal of Employees\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e3\u0026ndash;5 persons\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e77\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003e28%\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003eMore than 5 persons\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e38\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003e14%\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt; Rp. 50.00\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e192\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003e67%\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eTotal Income\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003eRp. 50.00\u0026ndash;10,000 JOD\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e68\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003e26%\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003eMore than 10,000 JOD\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e20\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003e8%\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003c/tbody\u003e \u003c/colgroup\u003e \u003c/table\u003e\u003c/div\u003e \u003c/p\u003e \u003c/div\u003e \u003cdiv id=\"Sec13\" class=\"Section2\"\u003e \u003ch2\u003e5.2. Validity Test Result\u003c/h2\u003e \u003cdiv id=\"Sec14\" class=\"Section3\"\u003e \u003ch2\u003e5.2.1. Outer Loading\u003c/h2\u003e \u003cp\u003eThe outer loading test was used to evaluate the measurement model's convergent validity. According to predetermined standards, indicator items were deemed legitimate if their outer loading value exceeded 0.70; however, if the overall model demonstrated strong construct validity and reliability, values between 0.50 and 0.70 could be accepted (Kang et al. 2025). As shown in Table\u0026nbsp;\u003cspan refid=\"Tab2\" class=\"InternalRef\"\u003e2\u003c/span\u003e, all measurement items had outer loading values over 0.60, except for one, which was slightly over 0.50, and thus considered acceptable; therefore, all items measuring digital marketing, strategic Planning, marketing agility, crisis management, and organizational performance were deemed valid and could be retained for further analysis.\u003c/p\u003e \u003cp\u003e \u003cdiv class=\"gridtable\"\u003e\u003ctable float=\"Yes\" id=\"Tab2\" border=\"1\"\u003e \u003ccaption language=\"En\"\u003e \u003cdiv class=\"CaptionNumber\"\u003eTable 2\u003c/div\u003e \u003cdiv class=\"CaptionContent\"\u003e \u003cp\u003eOuter Loading Test Results\u003c/p\u003e \u003c/div\u003e \u003c/caption\u003e \u003ccolgroup cols=\"4\"\u003e \u003cdiv align=\"left\" class=\"colspec\" colname=\"c1\" colnum=\"1\"\u003e\u003c/div\u003e \u003cdiv align=\"left\" class=\"colspec\" colname=\"c2\" colnum=\"2\"\u003e\u003c/div\u003e \u003cdiv align=\"left\" class=\"colspec\" colname=\"c3\" colnum=\"3\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c4\" colnum=\"4\"\u003e\u003c/div\u003e \u003cthead\u003e \u003ctr\u003e \u003cth align=\"left\" colspan=\"3\" nameend=\"c3\" namest=\"c1\"\u003e \u003cp\u003eVariable\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c4\"\u003e \u003cp\u003eOuter Loading\u003c/p\u003e \u003c/th\u003e \u003c/tr\u003e \u003c/thead\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eDM1\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003eDigital Marketing\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.851\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eDM2\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003eDigital Marketing\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.861\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eDM3\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003eDigital Marketing\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.847\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eSP1\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003eStrategic \u003cb\u003ePlanning\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.798\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003c/tbody\u003e \u003c/colgroup\u003e \u003c/table\u003e\u003c/div\u003e \u003c/p\u003e \u003cp\u003e \u003cdiv class=\"gridtable\"\u003e\u003ctable float=\"No\" id=\"Taba\" border=\"1\"\u003e \u003ccolgroup cols=\"4\"\u003e \u003cdiv align=\"left\" class=\"colspec\" colname=\"c1\" colnum=\"1\"\u003e\u003c/div\u003e \u003cdiv align=\"left\" class=\"colspec\" colname=\"c2\" colnum=\"2\"\u003e\u003c/div\u003e \u003cdiv align=\"left\" class=\"colspec\" colname=\"c3\" colnum=\"3\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c4\" colnum=\"4\"\u003e\u003c/div\u003e \u003cthead\u003e \u003ctr\u003e \u003cth align=\"left\" colspan=\"3\" nameend=\"c3\" namest=\"c1\"\u003e \u003cp\u003eVariable\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c4\"\u003e \u003cp\u003eOuter Loading\u003c/p\u003e \u003c/th\u003e \u003c/tr\u003e \u003c/thead\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eSP2\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003eStrategic \u003cb\u003ePlanning\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.828\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eSP3\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003eStrategic \u003cb\u003ePlanning\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.901\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eSP4\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003eStrategic \u003cb\u003ePlanning\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.827\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eMA1\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003eMarketing agility\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.873\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eMA2\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003eMarketing agility\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.841\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eMA3\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003eMarketing agility\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.838\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eMA*CM\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003eMarketing agility*crises Management\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e1.181\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eCM1\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003ecrises Management\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.798\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eCM2\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003eCrises Management\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.808\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eCM3\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003ecrises Management\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.795\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eCM4\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003ecrises Management\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.792\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eCM5\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003ecrises Management\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.659\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eOP1\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003e\u003cb\u003eorganizational\u003c/b\u003e Performance\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.512\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eOP2\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003e\u003cb\u003eorganizational\u003c/b\u003e Performance\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.844\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eOP3\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003e\u003cb\u003eorganizational\u003c/b\u003e Performance\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.847\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eOP4\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c2\"\u003e \u003cp\u003e\u0026lt;-\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e \u003cp\u003e\u003cb\u003eorganizational\u003c/b\u003e Performance\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.851\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003c/tbody\u003e \u003c/colgroup\u003e \u003c/table\u003e\u003c/div\u003e \u003c/p\u003e \u003c/div\u003e \u003cdiv id=\"Sec15\" class=\"Section3\"\u003e \u003ch2\u003e5.2.2. Average Variance Extracted (AVE)\u003c/h2\u003e \u003cp\u003eThe convergent validity of each construct was tested in this test; if AVE exceeds 0.5, it indicates that the construct has good validity, and the measurement items represent the latent variables of the study adequately (according to the criteria, the AVE of all the constructs was above 0.5, as shown in Table\u0026nbsp;\u003cspan refid=\"Tab3\" class=\"InternalRef\"\u003e3\u003c/span\u003e).\u003c/p\u003e \u003cp\u003e \u003cdiv class=\"gridtable\"\u003e\u003ctable float=\"Yes\" id=\"Tab3\" border=\"1\"\u003e \u003ccaption language=\"En\"\u003e \u003cdiv class=\"CaptionNumber\"\u003eTable 3\u003c/div\u003e \u003cdiv class=\"CaptionContent\"\u003e \u003cp\u003eAVE Test Results\u003c/p\u003e \u003c/div\u003e \u003c/caption\u003e \u003ccolgroup cols=\"2\"\u003e \u003cdiv align=\"left\" class=\"colspec\" colname=\"c1\" colnum=\"1\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c2\" colnum=\"2\"\u003e\u003c/div\u003e \u003cthead\u003e \u003ctr\u003e \u003cth align=\"left\" colname=\"c1\"\u003e \u003cp\u003eVariable\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c2\"\u003e \u003cp\u003eAVE\u003c/p\u003e \u003c/th\u003e \u003c/tr\u003e \u003c/thead\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eDigital Marketing (DM)\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.727\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eStrategic \u003cb\u003ePlanning\u003c/b\u003e (SP)\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.706\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eMarketing agility (MA)\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.724\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003ecrises Management (CM)\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.606\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eorganizational\u003c/b\u003e Performance (FP)\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.603\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003c/tbody\u003e \u003c/colgroup\u003e \u003c/table\u003e\u003c/div\u003e \u003c/p\u003e \u003c/div\u003e \u003cdiv id=\"Sec16\" class=\"Section3\"\u003e \u003ch2\u003e5.2.3. Discriminant Validity\u003c/h2\u003e \u003cp\u003eTo prove discriminant validity, the correlation values between constructs should be less than 0.7, which means that all variables in this analysis exceed 0.7, and the measurement model has sufficient discriminant validity, meaning each construct is empirically unique and captures its intended dimension see Table \u003cspan refid=\"Tab4\" class=\"InternalRef\"\u003e4\u003c/span\u003e.\u003c/p\u003e \u003cp\u003e \u003cdiv class=\"gridtable\"\u003e\u003ctable float=\"Yes\" id=\"Tab4\" border=\"1\"\u003e \u003ccaption language=\"En\"\u003e \u003cdiv class=\"CaptionNumber\"\u003eTable 4\u003c/div\u003e \u003cdiv class=\"CaptionContent\"\u003e \u003cp\u003eDiscriminant Validity Test Results\u003c/p\u003e \u003c/div\u003e \u003c/caption\u003e \u003ccolgroup cols=\"6\"\u003e \u003cdiv align=\"left\" class=\"colspec\" colname=\"c1\" colnum=\"1\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c2\" colnum=\"2\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c3\" colnum=\"3\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c4\" colnum=\"4\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c5\" colnum=\"5\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c6\" colnum=\"6\"\u003e\u003c/div\u003e \u003cthead\u003e \u003ctr\u003e \u003cth align=\"left\" colname=\"c1\"\u003e \u003cp\u003eVariable\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c2\"\u003e \u003cp\u003eDM\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c3\"\u003e \u003cp\u003eOP\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c4\"\u003e \u003cp\u003eMA\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c5\"\u003e \u003cp\u003eCM\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c6\"\u003e \u003cp\u003eSP\u003c/p\u003e \u003c/th\u003e \u003c/tr\u003e \u003c/thead\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eDM\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.834\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c3\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c5\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c6\"\u003e\u0026nbsp;\u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eOP\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.403\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.777\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c5\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c6\"\u003e\u0026nbsp;\u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eMA\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.622\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.468\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.851\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c5\"\u003e\u0026nbsp;\u003c/td\u003e \u003ctd align=\"left\" colname=\"c6\"\u003e\u0026nbsp;\u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eCM\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.496\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.467\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.741\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.779\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c6\"\u003e\u0026nbsp;\u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eSP\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.566\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.495\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.662\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.636\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.841\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003c/tbody\u003e \u003c/colgroup\u003e \u003c/table\u003e\u003c/div\u003e \u003c/p\u003e \u003c/div\u003e \u003c/div\u003e \u003cdiv id=\"Sec17\" class=\"Section2\"\u003e \u003ch2\u003e5.3. Reliability Test\u003c/h2\u003e \u003cdiv id=\"Sec18\" class=\"Section3\"\u003e \u003ch2\u003e5.3.1. Composite Reliability and Cronbach\u0026rsquo;s Alpha\u003c/h2\u003e \u003cp\u003eCronbach's Alpha is one of the most widely used measures of research data reliability (whether the measurement items accurately capture the constructs). A construct is deemed reliable when its Cronbach's Alpha value is greater than 0.7. According to the study's findings, all constructs had Cronbach's Alpha values above 0.7, indicating that the measurement model's internal consistency and reliability were adequate see Table \u003cspan refid=\"Tab5\" class=\"InternalRef\"\u003e5\u003c/span\u003e.\u003c/p\u003e \u003cp\u003e \u003cdiv class=\"gridtable\"\u003e\u003ctable float=\"Yes\" id=\"Tab5\" border=\"1\"\u003e \u003ccaption language=\"En\"\u003e \u003cdiv class=\"CaptionNumber\"\u003eTable 5\u003c/div\u003e \u003cdiv class=\"CaptionContent\"\u003e \u003cp\u003eReliability Test Results\u003c/p\u003e \u003c/div\u003e \u003c/caption\u003e \u003ccolgroup cols=\"3\"\u003e \u003cdiv align=\"left\" class=\"colspec\" colname=\"c1\" colnum=\"1\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c2\" colnum=\"2\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c3\" colnum=\"3\"\u003e\u003c/div\u003e \u003cthead\u003e \u003ctr\u003e \u003cth align=\"left\" colname=\"c1\"\u003e \u003cp\u003eVariable\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c2\"\u003e \u003cp\u003eCronbach\u0026rsquo;sAlpha\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c3\"\u003e \u003cp\u003eComposite Reliability\u003c/p\u003e \u003c/th\u003e \u003c/tr\u003e \u003c/thead\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eDigital Marketing (DM)\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.813\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.889\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eStrategic \u003cb\u003ePlanning\u003c/b\u003e (SP)\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.861\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.906\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eMarketing agility (MA)\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.809\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.888\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003ecrises Management (CM)\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.871\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.903\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eorganizational\u003c/b\u003e Performance (OP)\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.764\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.855\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003c/tbody\u003e \u003c/colgroup\u003e \u003c/table\u003e\u003c/div\u003e \u003c/p\u003e \u003c/div\u003e \u003cdiv id=\"Sec19\" class=\"Section3\"\u003e \u003ch2\u003e5.3.2. Model fit criteria\u003c/h2\u003e \u003cp\u003eThe research model fits the data well, and the structural model is acceptable and accurately depicts the relationships between the variables, as indicated by the SRMR of 0.093, which is below the recommended cutoff of 0.11.\u003c/p\u003e \u003c/div\u003e \u003cdiv id=\"Sec20\" class=\"Section3\"\u003e \u003ch2\u003e5.3.3. Hypothesis Test\u003c/h2\u003e \u003cp\u003eIn addition to indicating the influence of independent variables on dependent variables and the significance of these relationships (if the t-values are greater than 1.97 at the 5 percent significance level), the inner model evaluation assesses the direction and strength of the relationships between the structural model's constructs see Table \u003cspan refid=\"Tab6\" class=\"InternalRef\"\u003e6\u003c/span\u003e.\u003c/p\u003e \u003cp\u003e \u003cdiv class=\"gridtable\"\u003e\u003ctable float=\"Yes\" id=\"Tab6\" border=\"1\"\u003e \u003ccaption language=\"En\"\u003e \u003cdiv class=\"CaptionNumber\"\u003eTable 6\u003c/div\u003e \u003cdiv class=\"CaptionContent\"\u003e \u003cp\u003eDirect Effect Test Results\u003c/p\u003e \u003c/div\u003e \u003c/caption\u003e \u003ccolgroup cols=\"5\"\u003e \u003cdiv align=\"left\" class=\"colspec\" colname=\"c1\" colnum=\"1\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c2\" colnum=\"2\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c3\" colnum=\"3\"\u003e\u003c/div\u003e \u003cdiv align=\"left\" class=\"colspec\" colname=\"c4\" colnum=\"4\"\u003e\u003c/div\u003e \u003cdiv align=\"left\" class=\"colspec\" colname=\"c5\" colnum=\"5\"\u003e\u003c/div\u003e \u003cthead\u003e \u003ctr\u003e \u003cth align=\"left\" colname=\"c1\"\u003e \u003cp\u003eVariable (X \u0026rarr; Y)\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c2\"\u003e \u003cp\u003eSample Mean\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c3\"\u003e \u003cp\u003eP Value\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c4\"\u003e \u003cp\u003eResult\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c5\"\u003e \u003cp\u003eHypothesis\u003c/p\u003e \u003c/th\u003e \u003c/tr\u003e \u003c/thead\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eDM \u0026rarr; MP\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.363\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003eSignificant Positive\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c5\"\u003e \u003cp\u003eAccepted\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eSP \u0026rarr; MP\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.461\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003eSignificant Positive\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c5\"\u003e \u003cp\u003eAccepted\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eDM \u0026rarr; OP\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.155\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.034\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003eSignificant Positive\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c5\"\u003e \u003cp\u003eAccepted\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eSP\u0026rarr; OP\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.302\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003eSignificant Positive\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c5\"\u003e \u003cp\u003eAccepted\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eMP \u0026rarr; OP\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.109\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.235\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003eNo Significant\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c5\"\u003e \u003cp\u003eRejected\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003eModerating Effect 1 \u0026rarr; FP\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.014\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.799\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c4\"\u003e \u003cp\u003eNo Significant\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"left\" colname=\"c5\"\u003e \u003cp\u003eRejected\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003c/tbody\u003e \u003c/colgroup\u003e \u003ctfoot\u003e \u003ctr\u003e\u003ctd colspan=\"5\"\u003eSource: Research Finding\u003c/td\u003e\u003c/tr\u003e \u003c/tfoot\u003e \u003c/table\u003e\u003c/div\u003e \u003c/p\u003e \u003c/div\u003e \u003cdiv id=\"Sec21\" class=\"Section3\"\u003e \u003ch2\u003e5.3.4. Correlation Matrix\u003c/h2\u003e \u003cp\u003eData from a correlation matrix is attached, which can be used to view the correlation between the variables of this study and to support business decision making.\u003c/p\u003e \u003cp\u003e \u003cdiv class=\"gridtable\"\u003e\u003ctable float=\"Yes\" id=\"Tab7\" border=\"1\"\u003e \u003ccaption language=\"En\"\u003e \u003cdiv class=\"CaptionNumber\"\u003eTable 7\u003c/div\u003e \u003cdiv class=\"CaptionContent\"\u003e \u003cp\u003eCorrelation Matrix\u003c/p\u003e \u003c/div\u003e \u003c/caption\u003e \u003ccolgroup cols=\"21\"\u003e \u003cdiv align=\"left\" class=\"colspec\" colname=\"c1\" colnum=\"1\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c2\" colnum=\"2\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c3\" colnum=\"3\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c4\" colnum=\"4\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c5\" colnum=\"5\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c6\" colnum=\"6\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c7\" colnum=\"7\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c8\" colnum=\"8\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c9\" colnum=\"9\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c10\" colnum=\"10\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c11\" colnum=\"11\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c12\" colnum=\"12\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c13\" colnum=\"13\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c14\" colnum=\"14\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c15\" colnum=\"15\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c16\" colnum=\"16\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c17\" colnum=\"17\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c18\" colnum=\"18\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c19\" colnum=\"19\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c20\" colnum=\"20\"\u003e\u003c/div\u003e \u003cdiv align=\"char\" char=\".\" class=\"colspec\" colname=\"c21\" colnum=\"21\"\u003e\u003c/div\u003e \u003cthead\u003e \u003ctr\u003e \u003cth align=\"left\" colname=\"c1\"\u003e\u0026nbsp;\u003c/th\u003e \u003cth align=\"left\" colname=\"c2\"\u003e \u003cp\u003eDM1\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c3\"\u003e \u003cp\u003eDM2\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c4\"\u003e \u003cp\u003eDM3\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c5\"\u003e \u003cp\u003eOP2\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c6\"\u003e \u003cp\u003eOP3\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c7\"\u003e \u003cp\u003eOP4\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c8\"\u003e \u003cp\u003eMP1\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c9\"\u003e \u003cp\u003eMP2\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c10\"\u003e \u003cp\u003eMP3\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c11\"\u003e \u003cp\u003eCM1\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c12\"\u003e \u003cp\u003eCM2\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c13\"\u003e \u003cp\u003eCM3\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c14\"\u003e \u003cp\u003eCM4\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c15\"\u003e \u003cp\u003eCM5\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c16\"\u003e \u003cp\u003eCM6\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c17\"\u003e \u003cp\u003eSP1\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c18\"\u003e \u003cp\u003eSP2\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c19\"\u003e \u003cp\u003eSP3\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c20\"\u003e \u003cp\u003eSP4\u003c/p\u003e \u003c/th\u003e \u003cth align=\"left\" colname=\"c21\"\u003e \u003cp\u003eOP1\u003c/p\u003e \u003c/th\u003e \u003c/tr\u003e \u003c/thead\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eDM1\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.595\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.584\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.199\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.310\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.349\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.523\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.468\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.295\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.226\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.245\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.253\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.288\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.308\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.364\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.347\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.457\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.339\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.324\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.256\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eDM2\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.596\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.591\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.215\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.273\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.306\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.565\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.549\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.333\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.319\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.311\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.251\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.276\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.422\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.404\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.342\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.358\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.325\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.322\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.201\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eDM3\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.584\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.591\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.206\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.255\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.310\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.475\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.448\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.406\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.407\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.383\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.316\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.316\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.365\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.533\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.552\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.507\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.508\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.509\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.241\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eOP2\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.199\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.215\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.206\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.746\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.607\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.298\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.229\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.377\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.263\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.245\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.286\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.231\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.121\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.263\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.248\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.281\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.359\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.295\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.249\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eOP3\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.311\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.274\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.256\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.747\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.646\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.315\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.262\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.319\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.301\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.248\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.279\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.259\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.182\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.364\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.279\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.278\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.328\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.224\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.189\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eFP4\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.348\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.307\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.311\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.608\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.646\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.351\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.282\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.464\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.334\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.367\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.348\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.402\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.231\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.402\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.348\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.372\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.461\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.344\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.237\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eMP1\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.523\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.565\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.475\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.298\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.314\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.350\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.628\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.573\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.502\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.467\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.447\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.474\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.412\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.564\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.419\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.542\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.528\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.489\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.247\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eMP2\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.468\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.549\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.448\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.229\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.261\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.281\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.628\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.555\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.558\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.448\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.399\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.401\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.558\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.461\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.294\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.429\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.431\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.397\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.224\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eMP3\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.295\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.333\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.406\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.377\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.318\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.463\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.573\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.555\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.579\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.558\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.508\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.541\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.348\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.585\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.468\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.545\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.575\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.486\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.229\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eCM1\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.226\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.319\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.407\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.263\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.301\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.334\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.502\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.558\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.579\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.656\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.515\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.519\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.512\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.538\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.335\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.419\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.484\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.487\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.223\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eCM2\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.245\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.311\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.383\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.245\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.248\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.367\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.467\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.448\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.558\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.656\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.529\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.552\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.501\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.555\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.333\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.402\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.543\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.459\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.205\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eCM3\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.253\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.251\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.316\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.286\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.279\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.348\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.447\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.399\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.508\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.515\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.529\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.636\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.409\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.566\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.363\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.456\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.457\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.475\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.222\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eCM4\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.288\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.276\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.316\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.231\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.259\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.402\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.474\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.401\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.541\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.519\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.552\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.636\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.408\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.528\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.416\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.412\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.469\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.421\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.244\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eCM5\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.308\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.422\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.365\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.121\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.182\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.231\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.413\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.558\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.348\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.512\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.501\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.409\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.408\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.494\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.172\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.356\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.324\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.248\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.085\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eCM6\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.364\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.404\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.533\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.263\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.364\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.402\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.564\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.461\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.585\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.538\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.555\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.566\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.528\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.494\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.439\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.468\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.438\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.395\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.278\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eSP1\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.347\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.342\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.552\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.248\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.279\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.348\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.419\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.294\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.468\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.335\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.333\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.363\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.416\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.172\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.439\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.541\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.646\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.548\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.308\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eSP2\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.457\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.358\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.507\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.281\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.278\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.372\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.542\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.429\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.545\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.419\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.402\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.456\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.412\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.356\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.468\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.541\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.666\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.553\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.303\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eSP3\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.339\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.325\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.508\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.359\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.328\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.461\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.528\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.431\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.575\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.484\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.543\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.457\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.469\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.324\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.438\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.646\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.666\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.682\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.286\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eSP4\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.324\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.322\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.509\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.295\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.224\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.344\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.489\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.397\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.486\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.487\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.459\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.475\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.421\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.248\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.395\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.548\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.553\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.692\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e0.329\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003ctr\u003e \u003ctd align=\"left\" colname=\"c1\"\u003e \u003cp\u003e\u003cb\u003eOP1\u003c/b\u003e\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c2\"\u003e \u003cp\u003e0.256\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c3\"\u003e \u003cp\u003e0.201\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c4\"\u003e \u003cp\u003e0.241\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c5\"\u003e \u003cp\u003e0.249\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c6\"\u003e \u003cp\u003e0.189\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c7\"\u003e \u003cp\u003e0.237\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c8\"\u003e \u003cp\u003e0.247\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c9\"\u003e \u003cp\u003e0.224\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c10\"\u003e \u003cp\u003e0.229\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c11\"\u003e \u003cp\u003e0.223\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c12\"\u003e \u003cp\u003e0.205\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c13\"\u003e \u003cp\u003e0.222\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c14\"\u003e \u003cp\u003e0.244\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c15\"\u003e \u003cp\u003e0.084\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c16\"\u003e \u003cp\u003e0.278\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c17\"\u003e \u003cp\u003e0.308\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c18\"\u003e \u003cp\u003e0.303\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c19\"\u003e \u003cp\u003e0.286\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c20\"\u003e \u003cp\u003e0.329\u003c/p\u003e \u003c/td\u003e \u003ctd align=\"char\" char=\".\" colname=\"c21\"\u003e \u003cp\u003e1.000\u003c/p\u003e \u003c/td\u003e \u003c/tr\u003e \u003c/tbody\u003e \u003c/colgroup\u003e \u003c/table\u003e\u003c/div\u003e \u003c/p\u003e \u003cp\u003e \u003cdiv class=\"BlockQuote\"\u003e \u003cp\u003eWisnu Yuwono; Selviana Dwi Fitriyanti; Ferdinand Nainggolan\u003c/p\u003e \u003c/div\u003e \u003c/p\u003e "},{"header":"6. Analysis","content":"\u003cp\u003e\u003cstrong\u003e1. The Relationship between Digital Marketing and Marketing Agility\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWith a p-value of 0.000, the test results demonstrate a statistically significant correlation between digital marketing and marketing agility, suggesting that digital marketing plays a major role in SMEs' capacity to modify their marketing initiatives. In order to streamline their operations, respondents agreed to use delivery services (55 percent), marketplace platforms (55 percent), and social media (55 percent). SMEs can increase customer reach, optimize operations, and maintain competitiveness in ever-changing markets by utilizing digital marketing (Charoensukmongkol et al. 2024; Martins, Mata and Moleiro, 2024).\u003c/p\u003e\n\u003ch3\u003e2. The Relationship between Strategic Planning and Marketing Agility\u003c/h3\u003e\n\u003cp\u003eAdditionally, these findings show that marketing agility is significantly impacted by strategic planning (p\u0026thinsp;=\u0026thinsp;0.000). 59.15 percent strongly agreed that understanding customer needs is part of the strategy for competitive advantage, 56.98 percent strongly agreed that increasing customer value is essential, 61.28 percent strongly agreed with monitoring customer orientation and commitment, and 65.24 percent strongly agreed that the desire to improve customer satisfaction drives digital marketing activities. This implies that SMEs' actions are guided by well-thought-out strategies, which also improve their agility in reacting to market forces (Khraim and Afaishat, \u003cspan class=\"CitationRef\"\u003e2021\u003c/span\u003e; Aykanat et al. 2021). ).\u003c/p\u003e\n\u003ch3\u003e3. The Relationship between Digital Marketing and Organizational Performance\u003c/h3\u003e\n\u003cp\u003eThis result shows that digital marketing has a strong and positive relationship with organizational performance (p-value 0.034), and that SMEs using social media, marketplace platforms, and delivery services increased market reach, improved customer satisfaction, and enhanced financial performance, consistent with past research demonstrating that digital marketing drives efficiency, brand recognition, and growth (Alim Musonnafa \u0026amp; Djazuli, \u003cspan class=\"CitationRef\"\u003e2022\u003c/span\u003e; Kuntonbutr et al., 2019).\u003c/p\u003e\n\u003ch3\u003e4. The Relationship between Strategic Planning and Organizational Performance\u003c/h3\u003e\n\u003cp\u003eAdditionally, there was a significant impact of strategic planning on organizational performance (p-value\u0026thinsp;=\u0026thinsp;0.000). SMEs that prioritized value creation, customer satisfaction, and comprehending customer needs performed better and were more competitively positioned. This is consistent with earlier studies that show strategic planning improves organizational outcomes by aligning strategies and resources (Adams et al. Adefulu et al., 2019; Yildiz and Aykanat, \u003cspan class=\"CitationRef\"\u003e2021\u003c/span\u003e. 2022). .\u003c/p\u003e\n\u003ch3\u003e5. The Relationship between Marketing Agility and Organizational Performance\u003c/h3\u003e\n\u003cp\u003eInterestingly, organizational performance (p-value of 0.235) was not significantly affected by marketing agility, even though 53.15% of the respondents strongly agreed that they used effective advertising and marketing tools, and nearly 49% agreed they had knowledge of customers and competitors, and only 32.98% strongly agreed on achieving satisfactory growth compared to competitors. However, 68% of respondents had monthly income less than 544 Jordanian Dinars, which could be external challenges and limited resources that do not allow for significant performance improvements despite the implementation of agile marketing practices (Zabłocka-Kluczka et al., 2023; Andrade et al., 2021).\u003c/p\u003e\n\u003ch3\u003e6. The Moderating Role of Crisis Management between Marketing Agility and Organizational Performance\u003c/h3\u003e\n\u003cp\u003eThe moderating effect of crisis management on the marketing agility and organizational performance relationship was not statistically significant (p\u0026thinsp;=\u0026thinsp;0.799). While most SMEs indicated that they had implemented crisis management practices, such as risk analysis (54.13% agreed), standard procedures to reduce risks (52.24% agreed), and preparation of risk reports (45.89% agreed), these practices were not strong enough to enhance the effect of marketing agility on organizational performance, as the high costs of advertising, competitive pricing pressures, and limited resources would outweigh the benefits of these initiatives (Dvorsky et al., 2021; Jung, \u003cspan class=\"CitationRef\"\u003e2023\u003c/span\u003e; Sałamacha et al., 2023).\u003c/p\u003e\n\u003ch3\u003e7. The Mediating Role of Marketing Agility between Digital Marketing, Strategic Planning, and Organizational Performance\u003c/h3\u003e\n\u003cp\u003eThe results show that marketing agility is not a mediator between digital marketing and organizational performance or between strategic planning and organizational performance; the p-values for marketing agility are 0.259 and 0.248, respectively.\u003c/p\u003e\n\u003cdiv class=\"gridtable\"\u003e\n\u003cdiv class=\"colspec\" align=\"left\"\u003e\u0026nbsp;\u003c/div\u003e\n\u003cdiv class=\"colspec\" align=\"left\"\u003e\u0026nbsp;\u003c/div\u003e\n\u003cdiv class=\"colspec\" align=\"left\"\u003e\u0026nbsp;\u003c/div\u003e\n\u003ctable id=\"Tab8\" border=\"1\"\u003e\u003ccaption\u003e\n\u003cdiv class=\"CaptionNumber\"\u003eTable 7\u003c/div\u003e\n\u003cdiv class=\"CaptionContent\"\u003e\n\u003cp\u003eIndirect Effect Test Result\u003c/p\u003e\n\u003c/div\u003e\n\u003c/caption\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth align=\"left\"\u003e\n\u003cp\u003eVariable\u003c/p\u003e\n\u003c/th\u003e\n\u003cth align=\"left\"\u003e\n\u003cp\u003eSample Means\u003c/p\u003e\n\u003c/th\u003e\n\u003cth align=\"left\"\u003e\n\u003cp\u003eP Values\u003c/p\u003e\n\u003c/th\u003e\n\u003cth align=\"left\"\u003e\n\u003cp\u003eResult\u003c/p\u003e\n\u003c/th\u003e\n\u003cth align=\"left\"\u003e\n\u003cp\u003eHypothesis\u003c/p\u003e\n\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd align=\"left\"\u003e\n\u003cp\u003eDM \u0026rarr; MP \u0026rarr; OP\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd align=\"char\" char=\".\"\u003e\n\u003cp\u003e0.041\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd align=\"char\" char=\".\"\u003e\n\u003cp\u003e0.259\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd align=\"left\"\u003e\n\u003cp\u003eNot Mediated\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd align=\"left\"\u003e\n\u003cp\u003eRejected\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd align=\"left\"\u003e\n\u003cp\u003eSP \u0026rarr; MP \u0026rarr; OP\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd align=\"char\" char=\".\"\u003e\n\u003cp\u003e0.051\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd align=\"char\" char=\".\"\u003e\n\u003cp\u003e0.248\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd align=\"left\"\u003e\n\u003cp\u003eNot Mediated\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd align=\"left\"\u003e\n\u003cp\u003eRejected\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\n\u003c/div\u003e\n\u003cdiv id=\"Sec28\" class=\"Section2\"\u003e\n\u003ch2\u003e5.4. Model Fit Evaluation\u003c/h2\u003e\n\u003cdiv class=\"gridtable\"\u003e\n\u003cdiv class=\"colspec\" align=\"left\"\u003e\u0026nbsp;\u003c/div\u003e\n\u003cdiv class=\"colspec\" align=\"left\"\u003e\u0026nbsp;\u003c/div\u003e\n\u003ctable id=\"Tab9\" border=\"1\"\u003e\u003ccaption\u003e\n\u003cdiv class=\"CaptionNumber\"\u003eTable 8\u003c/div\u003e\n\u003cdiv class=\"CaptionContent\"\u003e\n\u003cp\u003eR Square Adjusted Result\u003c/p\u003e\n\u003c/div\u003e\n\u003c/caption\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth align=\"left\"\u003e\n\u003cp\u003eVariable\u003c/p\u003e\n\u003c/th\u003e\n\u003cth align=\"left\"\u003e\n\u003cp\u003eR Square\u003c/p\u003e\n\u003c/th\u003e\n\u003cth align=\"left\"\u003e\n\u003cp\u003ePercentage\u003c/p\u003e\n\u003c/th\u003e\n\u003cth align=\"left\"\u003e\n\u003cp\u003eModel Evaluation\u003c/p\u003e\n\u003c/th\u003e\n\u003c/tr\u003e\n\u003c/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd align=\"left\"\u003e\n\u003cp\u003eMarketing agility\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd align=\"char\" char=\".\"\u003e\n\u003cp\u003e0.287\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd align=\"char\" char=\".\"\u003e\n\u003cp\u003e28.61%\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd align=\"left\"\u003e\n\u003cp\u003eModerate\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003ctr\u003e\n\u003ctd align=\"left\"\u003e\n\u003cp\u003e\u003cstrong\u003eorganizational\u003c/strong\u003e Performance\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd align=\"char\" char=\".\"\u003e\n\u003cp\u003e0.525\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd align=\"char\" char=\".\"\u003e\n\u003cp\u003e52.41%\u003c/p\u003e\n\u003c/td\u003e\n\u003ctd align=\"left\"\u003e\n\u003cp\u003eStrong\u003c/p\u003e\n\u003c/td\u003e\n\u003c/tr\u003e\n\u003c/tbody\u003e\n\u003c/table\u003e\n\u003c/div\u003e\n\u003cp\u003eThe coefficient of determination (R2), which shows that a model is weak, is used to assess the explanatory power of the research model. \u0026lt; 0.26), moderate (R\u0026sup2; between 0.26 and 0.51), and strong (R\u0026sup2; \u0026gt; (Akossou and Palm, 2013) 0.51. Table\u0026nbsp;\u003cspan class=\"InternalRef\"\u003e8\u003c/span\u003e shows that the model can explain a significant amount of variance in organizational performance and that marketing agility is moderately explained by the independent variables. The mediating variable, marketing agility, explained by the independent variables (digital marketing and strategic planning), had an Adjusted R2 value of 0.288 (28.61 percent) (moderate), and the dependent variable, organizational performance, had an Adjusted R2 value of 0.525 (52.41 percent) (strong).\u003c/p\u003e\n\u003c/div\u003e"},{"header":"7. DISCUSSION","content":"\u003cp\u003eSMEs are a significant contributor to economic growth, so it is important to develop strategies that contribute to organizational performance in a competitive business environment (Shegai, 2023; Nambisan et al., 2017). The SMEs Empowerment Report (2022) indicates that SMEs in Jordan struggle to market their products, and digital marketing and strategic planning can help SMEs become more agile in marketing and gain competitive advantages.This study shows that digital marketing strategies and strategic planning initiatives are the most common practices used by SMEs (Darmanto et al., 2014; Jung \u0026amp; Shegai, \u003cspan citationid=\"CR20\" class=\"CitationRef\"\u003e2023\u003c/span\u003e). Digital marketing helps reach a wider market through social media, marketplace platforms, and delivery services; strategic planning helps SMEs improve customer satisfaction, understand customer needs, and continually innovate products and services (Darmanto et al., 2014). In addition, reviewing strategies, enhancing internal communication between owners and employees, and training employees help develop organizational capabilities that are able to address current challenges as well as potential future issues.Both digital marketing and strategic planning significantly contribute to marketing agility and organizational performance, but marketing agility (with advertising and marketing tools) does not always lead to significant improvements in organizational performance (\u0026Ccedil;allı, B. A., \u0026amp; \u0026Ccedil;allı, \u003cspan citationid=\"CR9\" class=\"CitationRef\"\u003e2021\u003c/span\u003e), which may be caused by high competition that forces SMEs to overspend on promotions or keep low prices, thereby maintaining narrow profit margins while sustaining operations.\u003c/p\u003e \u003cp\u003eLikewise, crisis management is not a best practice that optimizes the relationship between marketing agility and organizational performance; while SMEs adopt crisis management practices such as risk analysis, standard operating procedures, and risk reporting, these practices have not significantly enhanced performance, possibly due to under-investment in financial crisis management that can result in higher operating costs (Lissaneddine et al., 2023). Moreover, macroeconomic data from Jordan's Statistics Department show that the expenditure index for food has increased by 6.48% year on year (June 2023\u0026ndash;June 2024) compared to the inflation rate of 2.96%, putting more pressure on SMEs to remain profitable.The study recommends a formalized crises management framework that aligns risk responses with financial exposure limits, keeping organizational performance at the forefront, as well as enhanced administration of financial reports following standard procedures to better assess financial performance and reduce potential losses.\u003c/p\u003e"},{"header":"8. CONCLUSION","content":"\u003cp\u003eUsing marketing agility as a mediating variable and crisis management as a moderating factor, this study looked at how digital marketing and strategic planning affected organizational performance in SMEs. The results show that strategic planning and digital marketing both greatly improve organizational performance, and that marketing agility itself strongly contributes to better results. However, it was discovered that crisis management did not significantly moderate the relationship between digital marketing, strategic planning, and organizational performance, and that marketing agility played a negligible mediating role in this relationship. These findings imply that performance outcomes in SMEs may be influenced by additional organizational or contextual factors. From a theoretical perspective, this study extends the literature on MSME performance by integrating digital marketing, strategic planning, marketing agility, and crisis management within a single framework. The findings highlight the direct effects of digital marketing and strategic planning, while also pointing to the limited role of agility and crisis mechanisms in this context, thereby opening avenues for refining existing models of organizational adaptability and resilience.\u003c/p\u003e \u003cp\u003eFrom a practical standpoint, the results emphasize the need for SMEs to adopt well-structured digital marketing initiatives while ensuring balance with sound financial management. Even basic crisis management practices should be institutionalized to mitigate financial risks and support sustainable growth. In addition, continuous employee training, stronger internal communication, and regular evaluation of strategic initiatives are critical for enhancing organizational capabilities and long-term competitiveness.Like all research, this study has limitations. It focused exclusively on SMEs in the food sector in Amman, which may restrict the generalizability of the findings. Future research could expand the scope to other sectors such as manufacturing and services, and adopt qualitative or mixed-method approaches to gain deeper insights into the dynamics of agility and resilience. Furthermore, with the increasing influence of big data, artificial intelligence, and knowledge management systems, future studies could investigate how IT alignment and skill development act as complementary factors in strengthening MSME performance.\u003c/p\u003e"},{"header":"Declarations","content":"\u003cp\u003e \u003ch2\u003eEthical Approval\u003c/h2\u003e \u003cp\u003eMethod The study was approved by Amman Ahliyya University's Institutional Review Board (IRB) (IRB/2025/04/112; 15 April 2025) and conducted in compliance with the Declaration of Helsinki's ethical guidelines.\u003c/p\u003e \u003c/p\u003e \u003cp\u003e \u003cstrong\u003eInformed consent\u003c/strong\u003e \u003cp\u003eAll participants gave their written informed consent before data collection took place on April 20\u0026ndash;30, 2025, after being fully informed about the study's goals, parameters, and confidentiality. Participation was entirely voluntary, and participants received guarantees that their information would be kept private and used exclusively for scholarly research.\u003c/p\u003e \u003c/p\u003e\u003ch2\u003eAuthor Contribution\u003c/h2\u003e\u003cp\u003eAll authors contributed to the conception and design of the study, data collection, analysis, and interpretation of the results. They collaboratively drafted and revised the manuscript, approved the final version for submission, and agree to be accountable for all aspects of the work.\u003c/p\u003e\u003ch2\u003eAcknowledgement\u003c/h2\u003e \u003cp\u003eThe Researchers would like to thank the Deanship of Graduate Studies and Scientific Research at Qassim University for financial support (QU-APC-2025-9/1)\u003c/p\u003e"},{"header":"References","content":"\u003col\u003e\u003cli\u003e\u003cspan\u003eAlim Musonnafa M, Djazuli A (2022) The effect of customer relationship management on marketing performance mediated by competitive advantage and innovation (Study on area managers of pharmaceutical companies in East Java during the COVID-19 pandemic). 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J Organizational Change Manage 36(6):932\u0026ndash;949\u003c/span\u003e\u003c/li\u003e\u003c/ol\u003e"}],"fulltextSource":"","fullText":"","funders":[],"hasAdminPriorityOnWorkflow":false,"hasManuscriptDocX":true,"hasOptedInToPreprint":true,"hasPassedJournalQc":"","hasAnyPriority":false,"hideJournal":true,"highlight":"","institution":"","isAcceptedByJournal":false,"isAuthorSuppliedPdf":false,"isDeskRejected":"","isHiddenFromSearch":false,"isInQc":false,"isInWorkflow":false,"isPdf":false,"isPdfUpToDate":true,"isWithdrawnOrRetracted":false,"journal":{"display":true,"email":"[email protected]","identity":"researchsquare","isNatureJournal":false,"hasQc":true,"allowDirectSubmit":true,"externalIdentity":"","sideBox":"","snPcode":"","submissionUrl":"/submission","title":"Research Square","twitterHandle":"researchsquare","acdcEnabled":true,"dfaEnabled":false,"editorialSystem":"","reportingPortfolio":"","inReviewEnabled":false,"inReviewRevisionsEnabled":true},"keywords":"Digital Marketing, Strategic Planning, Organizational Performance, Marketing Agility, Crisis Management","lastPublishedDoi":"10.21203/rs.3.rs-7724879/v1","lastPublishedDoiUrl":"https://doi.org/10.21203/rs.3.rs-7724879/v1","license":{"name":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/"},"manuscriptAbstract":"\u003cp\u003eSmall, and Medium Enterprises ( SMEs) are considered the engine of employment and economic growth; however, in the Fourth Industrial Revolution, they are increasingly required to become digital and resilient. This research examines the influence of digital marketing and strategic planning on organizational performance with marketing agility as a mediator and crisis management as a moderator, and uses a descriptive quantitative design with 280 respondents in the food sector SMEs, testing the hypotheses using Smart-PLS.. The findings show that both digital marketing and strategic planning have strong positive effects on organizational performance; marketing agility partially mediates these relationships; and crisis management enhances the effect of marketing agility on organizational performance under turbulent conditions. Therefore, it becomes imperative that SMEs employ digital marketing and strategic planning, develop agility, and integrate crisis management capabilities to maintain performance in the face of volatility. .\u003c/p\u003e","manuscriptTitle":"Digital Marketing and Strategic Planning as Drivers of Organizational Performance: The Mediating Role of Marketing Agility and the Moderating Role of Crisis Management","msid":"","msnumber":"","nonDraftVersions":[{"code":1,"date":"2026-01-29 17:40:20","doi":"10.21203/rs.3.rs-7724879/v1","editorialEvents":[{"type":"communityComments","content":0}],"status":"published","journal":{"display":true,"email":"[email protected]","identity":"researchsquare","isNatureJournal":false,"hasQc":true,"allowDirectSubmit":true,"externalIdentity":"","sideBox":"","snPcode":"","submissionUrl":"/submission","title":"Research Square","twitterHandle":"researchsquare","acdcEnabled":true,"dfaEnabled":false,"editorialSystem":"","reportingPortfolio":"","inReviewEnabled":false,"inReviewRevisionsEnabled":true}}],"origin":"","ownerIdentity":"0e1c79fd-b7e0-47e8-8ba2-5b60442e2328","owner":[],"postedDate":"January 29th, 2026","published":true,"recentEditorialEvents":[],"rejectedJournal":[],"revision":"","amendment":"","status":"posted","subjectAreas":[{"id":61879540,"name":"Business and commerce/Business and management"},{"id":61879541,"name":"Social science/Business and management"},{"id":61879542,"name":"Business and commerce/Information systems and information technology"},{"id":61879543,"name":"Physical sciences/Mathematics and computing"}],"tags":[],"updatedAt":"2026-03-12T12:26:36+00:00","versionOfRecord":[],"versionCreatedAt":"2026-01-29 17:40:20","video":"","vorDoi":"","vorDoiUrl":"","workflowStages":[]},"version":"v1","identity":"rs-7724879","journalConfig":"researchsquare"},"__N_SSP":true},"page":"/article/[identity]/[[...version]]","query":{"redirect":"/article/rs-7724879","identity":"rs-7724879","version":["v1"]},"buildId":"XKTyCvWXoU3ODBz1xrDgd","isFallback":false,"isExperimentalCompile":false,"dynamicIds":[84888],"gssp":true,"scriptLoader":[]}