Unlocking the Integration Mechanism: How Digital Village Construction Promotes Agro-Cultural-Tourism Development through Rural E-Commerce 

Unlocking the Integration Mechanism: How Digital Village Construction Promotes Agro-Cultural-Tourism Development through Rural E-Commerce | Research Square window.SnipcartSettings = { analytics: { enabled: false } }; (function() { var accessVector = localStorage.getItem('access_vector') || ''; window.dataLayer = window.dataLayer || []; if (accessVector) { window.dataLayer.push({ user: { profile: { profileInfo: { snid: accessVector } } } }); } })(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-K279D39R'); Browse Preprints In Review Journals COVID-19 Preprints AJE Video Bytes Research Tools Research Promotion AJE Professional Editing AJE Rubriq About Preprint Platform In Review Editorial Policies Our Team Advisory Board Help Center Sign In Submit a Preprint Cite Share Download PDF Article Unlocking the Integration Mechanism: How Digital Village Construction Promotes Agro-Cultural-Tourism Development through Rural E-Commerce Yawen Yu, Xinyue Jiang This is a preprint; it has not been peer reviewed by a journal. https://doi.org/ 10.21203/rs.3.rs-8765905/v1 This work is licensed under a CC BY 4.0 License Status: Under Review Version 1 posted 5 You are reading this latest preprint version Abstract Globally, rural revitalization requires new drivers. China’s Digital Village Construction (DVC) offers a strategic context to examine how digitalization fosters rural industrial integration, specifically in agriculture, culture, and tourism (ACT).Utilizing cross-sectional data from 225 counties in China’s Yangtze River Delta, we construct a comprehensive ACT integration evaluation index. Instrumental variable and mediation effect models empirically analyze DVC’s impact mechanism, focusing on rural e-commerce’s mediating role.The findings indicate that:(1) ACT integration shows significant regional disparity, with higher levels in Zhejiang Province compared to Jiangsu and Anhui. (2) DVC significantly promotes ACT integration both directly and indirectly through rural e-commerce. Digital finance, cultural tourism, and marketing empower e-commerce with capital, talent/technology, and market access, respectively, driving integration. (3) The promoting effects of DVC dimensions rank (descending): infrastructure, life, economic, and governance digitization.The study elucidates a clear sequential pathway in which the construction of digital infrastructure facilitates the activation of rural e-commerce platforms, which in turn drives deeper integration among agriculture, culture, and tourism industries. These findings provide critical empirical evidence for optimizing digital village policies to foster synergistic rural industrial development and revitalization. Business and commerce/Business and management Social science/Business and management Social science/Development studies Business and commerce/Economics Social science/Economics digital village construction agro-cultural-tourism integration rural e-commerce mediating effect rural revitalization China Full Text Additional Declarations No competing interests reported. Supplementary Files file.xlsx 1.xlsx Cite Share Download PDF Status: Under Review Version 1 posted Reviewers invited by journal 27 Mar, 2026 Editor invited by journal 04 Mar, 2026 Editor assigned by journal 27 Feb, 2026 Submission checks completed at journal 24 Feb, 2026 First submitted to journal 24 Feb, 2026 You are reading this latest preprint version Research Square lets you share your work early, gain feedback from the community, and start making changes to your manuscript prior to peer review in a journal. As a division of Research Square Company, we’re committed to making research communication faster, fairer, and more useful. We do this by developing innovative software and high quality services for the global research community. Our growing team is made up of researchers and industry professionals working together to solve the most critical problems facing scientific publishing. Also discoverable on Platform About Our Team In Review Editorial Policies Advisory Board Help Center Resources Author Services Accessibility API Access RSS feed Manage Cookie Preferences © Research Square 2026 | ISSN 2693-5015 (online) Privacy Policy Terms of Service Do Not Sell My Personal Information {"props":{"pageProps":{"initialData":{"identity":"rs-8765905","acceptedTermsAndConditions":true,"allowDirectSubmit":false,"archivedVersions":[],"articleType":"Article","associatedPublications":[],"authors":[{"id":614028818,"identity":"66befe42-4760-401e-80ea-4e1d0d9e4379","order_by":0,"name":"Yawen Yu","email":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAZAAAAAyAQMAAABI0h/eAAAABlBMVEX///8AAABVwtN+AAAACXBIWXMAAA7EAAAOxAGVKw4bAAAA+UlEQVRIie3RsUrEMBjA8a8Uckvs/JVA+wophXLDPUyC0OkGwaWDYA4ht/gAd4u+gr5BSsAueYCOHoKzcuCiiLlVjvTcHPKHLOH7EZIAxGL/MDJbrZ7fOBZkpgC6w5aZIBm1ttp0izqjftSdQgpsW0ZdK+9QnEgILDmeaVuT/OUVTQdFNopkfxEkjvNc24KwtkHjoM5HkbJNiCS3XFSHU5ho2LsG+TAKktIQSSk3Ulup8+ED+2+4niaESGX89TXSBnsFgk8SmtpE+UcmdHk5N09Ybd3uhoVIeb9bf375ryzXw+NorhZlNpz3+xD5HfqVqD+AWCwWix3rB89XTQrzMJ49AAAAAElFTkSuQmCC","orcid":"","institution":"Anhui University of Finance and Economics","correspondingAuthor":true,"prefix":"","firstName":"Yawen","middleName":"","lastName":"Yu","suffix":""},{"id":614028819,"identity":"05a9105a-3979-47d9-a873-83d8815092c6","order_by":1,"name":"Xinyue Jiang","email":"","orcid":"","institution":"Anhui University of Finance and Economics","correspondingAuthor":false,"prefix":"","firstName":"Xinyue","middleName":"","lastName":"Jiang","suffix":""}],"badges":[],"createdAt":"2026-02-02 14:08:39","currentVersionCode":1,"declarations":"","doi":"10.21203/rs.3.rs-8765905/v1","doiUrl":"https://doi.org/10.21203/rs.3.rs-8765905/v1","draftVersion":[],"editorialEvents":[],"editorialNote":"","failedWorkflow":false,"files":[{"id":105744661,"identity":"154c3ae9-89e1-48dd-8e65-8e2a11d10e38","added_by":"auto","created_at":"2026-03-30 13:59:00","extension":"pdf","order_by":1,"title":"","display":"","copyAsset":false,"role":"manuscript-pdf","size":770872,"visible":true,"origin":"","legend":"","description":"","filename":"UnlockingtheIntegrationMechanism.pdf","url":"https://assets-eu.researchsquare.com/files/rs-8765905/v1_covered_ff98a0e4-e027-4530-af18-bb183f514031.pdf"},{"id":105744655,"identity":"094a06ad-a57e-4376-afe5-69061f6f6eb8","added_by":"auto","created_at":"2026-03-30 13:58:54","extension":"xlsx","order_by":3,"title":"","display":"","copyAsset":false,"role":"supplement","size":5768025,"visible":true,"origin":"","legend":"","description":"","filename":"file.xlsx","url":"https://assets-eu.researchsquare.com/files/rs-8765905/v1/5e8d8c2fdf8c379d8e6aeb08.xlsx"},{"id":105744653,"identity":"61c98fb1-2e36-4d79-acc3-b311ee760db4","added_by":"auto","created_at":"2026-03-30 13:58:50","extension":"xlsx","order_by":5,"title":"","display":"","copyAsset":false,"role":"supplement","size":6370229,"visible":true,"origin":"","legend":"","description":"","filename":"1.xlsx","url":"https://assets-eu.researchsquare.com/files/rs-8765905/v1/ede51c6b64c812c64ab7dcf5.xlsx"}],"financialInterests":"No competing interests reported.","formattedTitle":"Unlocking the Integration Mechanism: How Digital Village Construction Promotes Agro-Cultural-Tourism Development through Rural E-Commerce ","fulltext":[],"fulltextSource":"","fullText":"","funders":[],"hasAdminPriorityOnWorkflow":false,"hasManuscriptDocX":false,"hasOptedInToPreprint":true,"hasPassedJournalQc":"","hasAnyPriority":false,"hideJournal":false,"highlight":"","institution":"","isAcceptedByJournal":false,"isAuthorSuppliedPdf":true,"isDeskRejected":"","isHiddenFromSearch":false,"isInQc":false,"isInWorkflow":false,"isPdf":true,"isPdfUpToDate":true,"isWithdrawnOrRetracted":false,"journal":{"display":true,"email":"[email protected]","identity":"humanities-and-social-sciences-communications","isNatureJournal":false,"hasQc":true,"allowDirectSubmit":false,"externalIdentity":"palcomms","sideBox":"Learn more about [Humanities \u0026 Social Sciences Communications](http://www.nature.com/palcomms/)","snPcode":"41599","submissionUrl":"https://submission.springernature.com/new-submission/41599/3","title":"Humanities and Social Sciences Communications","twitterHandle":"","acdcEnabled":true,"dfaEnabled":true,"editorialSystem":"stoa","reportingPortfolio":"Nature AJ","inReviewEnabled":true,"inReviewRevisionsEnabled":false},"keywords":"digital village construction, agro-cultural-tourism integration, rural e-commerce, mediating effect, rural revitalization, China","lastPublishedDoi":"10.21203/rs.3.rs-8765905/v1","lastPublishedDoiUrl":"https://doi.org/10.21203/rs.3.rs-8765905/v1","license":{"name":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/"},"manuscriptAbstract":"Globally, rural revitalization requires new drivers. 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