Resilience of Hamlet-Based MSMEs in Indonesia During the Covid-19 Pandemic: Evidence in Bantaeng Regency

The situation of pandemic COVID-19 has caused a decline in profits for MSMEs due to operational restrictions and reduced activities in society, the regional government needed more efforts to help the organizer of MSMEs in Bantaeng, Indonesia can be resilient in the midst of the COVID-19 pandemic. This study aims to determine the resilience of MSMEs in Bantaeng during the COVID-19 pandemic. This type of research uses descriptive qualitative. Sources of data in this study are primary data and secondary data. The number of informants in this study were 7 peoples. Data collection techniques using the method of observation, interview, and documentation. Data analysis techniques are data reduction, data presentation and conclusion drawing, validation. Validation of the data used is source triangulation, technique triangulation and time triangulation. The results of this study explain the resilience of MSMEs in Bantaeng during the COVID-19 pandemic which was carried out using Grotberg's theory, namely social support, personal strength, and the ability to do. The entrepreneur of MSMEs in Bantaeng in order to be resilient by providing social support through the provision of business capital assistance, assistance and facilities that can facilitate it. The personal strength possessed by entrepreneur is a form of resilience through enthusiasm, confidence, a sense of responsibility and willingness to face existing conditions. Integrating social relations with good communication from various parties can be a marketing strategy for them facing the COVID-19 pandemic.