Reliability of Customer Review for Product Purchasing: A Work in Progress

Presented Research work focusing on digging into the facts behind the review system in the e-commerce domain. This work is centered on finding the solution for the identification of malicious reviews by customers and third-party vendor companies. The consumer is the key to running this domain efficiently and many giant ecommerce firms try to entice the customers to benefit the retailers on their portal. Key areas of this ongoing work are to find out previous literature solutions for review systems and analytics in e-commerce. This research work involves more than twenty pieces of literature from ten different journals, digital libraries, and website articles for study. Furthermore, this work does not include the results of the finding because the data collection and methodology is in progress.