Survey Dataset on Descriptive Analysis of the Perceptions and Behavior of Consumers Towards Fast-Food Businesses in Zambia

Fast-food businesses need to know how to best meet the needs of fast-food consumers, especially after being hit hard by the Covid-19 pandemic. Using a cross-sectional survey research design, data were collected online via Google Forms. Besides their demographics, participants were asked on the change of their consumption patterns of fast-foods due to Covid-19 pandemic. All participants were given information solely for research purposes and confidentiality was emphasized during the survey. Participants received a closed-ended questionnaire containing pre-suggested answers on a 5-point scale of importance, from (1-strongly disagree to 5-strongly agree). A total of 126 questionnaires were analyzed using Excel and SPSS IBM version 23. Factor analysis was performed on Likert scale variables. Figures and tables were generated that described the perceptions of consumers towards fast-foods post Covid-19 pandemic. The data can be used by other scholars or researchers especially in sub-Saharan African countries, to expand the understanding of consumer behavior towards fast foods.