Starlink X Balenciaga Proposed Event: Wandering in the Solar System - A Capsule Collection London Fashion Week 2023

This report proposes managing design and innovation at Balenciaga for London Fashion Week 2023 using new digital technologies, exemplifying the use of gamification and innovation taxonomies. Analysis methods include macro- and micro-future trends, Metaverse perspectives, brand vision, Seven Layers of Metaverse, Gamification, and digital storytelling. Primary research involves purposive sampling, interviews, and thematic analysis. Findings indicate strong collaboration demand, with virtual reality (VR) tech gaining traction post-Covid. Balenciaga's Metaverse leadership supports the proposal's potential. A 'Roadmap Implementation' outlines the "Starlink X Balenciaga" capsule collection, innovation milestones, resources, and timelines. Limitations include VR specialists, time, budget, consumer acceptance, and NFT launch security concerns.