Binge Culture and Beyond: A Conceptual Framework of OTT-Driven Mindset Shifts in Generation Z

The rise of Over-The-Top (OTT) streaming platforms has revolutionized media consumption patterns, particularly among Generation Z. This study explores how binge-watching behavior relates to shifts in cognition, behavior, identity, and worldview among young adults. Using a custom-designed survey administered to 90 participants, ten mindset subscales were developed to assess dimensions such as cognitive shifts, parasocial attachment, escapism, and algorithmic influence. Responses were coded on a 5-point Likert scale, with binge-watching hours self-reported. Correlational analysis revealed that greater hours spent binge-watching were positively associated with stronger mindset shifts, particularly in the domains of Behavioral Shifts & Lifestyle (r = .58) and Identity & Self-Perception (r = .53). These findings highlight the psychological implications of binge culture for Gen Z, while raising critical questions about long-term impacts.