Platform Utilization and Cooperation With Online Companies (Shopee) In Marketing Erigo Brand by Erigo Indonesia Company during the COVID-19 Pandemic

During the COVID-19 pandemic many companies were affected.Many companies are trying to stay in business by betting on bankruptcy and have to keep paying their employees despite being affected by the pandemic.The fashion industry is now increasingly spreading and growing rapidly among Indonesian youth living in this day and age.There is no denying that the fashion industry such as clothing is very easy to find with a variety of brands that are quite famous and compete in the fashion market.In today's digital era, people should not be afraid not to be able to find fashion products that are sought after and desired in offline stores, because they can look for them in online stores a wide range of fashion products that are sought after and desired online both from within the country and abroad.One of them is the brand Erigo which is a startup in the Indonesian fashion industry.The brand produced by Pt Erigo Indonesia is emerging increasingly among Indonesian youth