Social learning with a grain of salt

Humans are remarkably effective social learners, with several recent studies formalizing this capacity using computational models. However, previous research has often been limited to tasks where observer and demonstrator share the same reward function. In contrast, humans can learn from others who have different preferences, skills, or goals. To study social learning under individual differences, we introduce the socially correlated bandit, where participants have personalized rewards, which are correlated with but not identical to those of others. Social information can still be useful, but not when used verbatim. We present a model of Social Generalization that integrates individual and social information into the generalization process, but assumes social information to be noisier and thus less informative. This model out-competes previous models, with it being the dominant strategy in evolutionary simulations. Our findings expand on previous models of social learning, showing humans can integrate social information more flexibly than previously assumed.