Assessing the Impact of Generation Z’s Digital Marketing Methods on the Current UK Economy: Consumer’s Purchase Intention as a Case Study

According to research, digital marketing strategiescorrelate with the economy. This academic paper offers anin-depth analysis of Generation Z digital marketing methods, its impact on older generations, how that influences consumer purchase intent, and how it impacts the current UK economy.This academic paper uses a lot of literature to discuss the various generations we have and the kinds of marketing tactics that influence consumers’ buying intentions. The many marketing techniques will also be discussed in this academic paper. There are traditional marketing strategies like newspapers, billboards, and television, as well as digital marketing strategies like social media, affiliate marketing, and email marketing. This paper also explores the impact of these marketing methods on consumers’ purchase intentions and the overall impact on the UK economyat the conclusion of the article. According to this academic paper, digital marketing is currently the most successful marketing strategy with a large impact on the economy.