Application of the extended value-based adoption model to understand consumers’ participation in automobile recalls for environmental defects

Carrying out automobile recalls for environmental defects (ARED) is a practical move to implement policies of peak carbon dioxide emissions and carbon neutrality, and can also improve air quality. The smooth completion of ARED is premised on the active participation of consumers. This study aims to investigate the determinants of consumers’ intention to participate in ARED. This study adopts the value-based adoption model (VAM) as the basic model and extends it by adding the constructs of consumer knowledge and personal norms. Structural equation modeling is used to analyze the survey data (N = 571). The results show that consumers’ perceived value of participating in ARED, consumer knowledge of ARED, and personal norms positively affect their participation intention. Perceived value is affected by perceived environmental benefits, perceived personal costs, and consumer knowledge. Personal norms are explained by perceived environmental benefits. This study enriches the understanding of consumers’ perceptions and participation intention toward ARED and provides several practical implications to relevant regulatory agencies and firms.