Digital Nomads and Destination Attractiveness Criteria. The Case of Thessaloniki, Greece

Digital nomads constitute a recently emerged group of remote workers and tourists with growing trends that indicate its significance in tourism and local development. However, research on the criteria of destination selection and level of visit satisfaction is rather lim-ited in clarity and consistency. This paper aims to contribute to the academic debate by presenting the digital nomads’ destination selection criteria identified in the state of the art and introducing a methodological tool of priority areas. The tool is applied in the case study of Thessaloniki, the second largest Greek city and developing destination. Both qualitative and quantitative methodologies are used in the primary research, with relation to local stakeholders and digital nomads while secondary research focuses on measure-ments of specific criteria through established indexes. Research findings point to the po-tential validity of the proposed methodological tool, highlighting the requirement for fur-ther research on its refinement.