Compare first, evaluate later: upending the neuroscience of choice
preprint
OA: closed
Abstract
In standard models of economic choice, we evaluate each option separately and then compare their values. A new study by Perkins and Rich shows that, in orbitofrontal cortex, we compare before evaluating, challenging standard theories about how we choose.
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- europepmc
- last seen: 2026-05-20T01:45:00.602351+00:00