Coconut flower - market potential and future forecast in the Coconut Land (Bến Tre), Vietnam

Coconut inflorescence sap (Coconut nectar), commonly known as neera of Coconut flower, is a sweet and nutritious liquid collected from the immature coconut spadix. It is not only a popular health drink but also a rich source of various essential nutrients such as sugars, proteins, minerals, antioxidants, and vitamins. Due to its numerous health benefits, neera has gained immense popularity as a natural drink and a raw material for value-added products like natural coconut sugar, palm syrup, jaggery, and honey. The use of geolocation marketing strategies that leverage local knowledge and practices can greatly benefit the livelihoods of coconut farmers in Bến Tre, Vietnam.