A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries; during the COVID-19
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Abstract
Marketing strategies plays a vital role in an every organization as organizations can concentrate their limited resources on the best possibilities to boost sales and gain a competitive edge by using marketing strategies. This study will be mainly focusing on the retail and supermarket sector and tea and plantation industry there are visual merchandising strategies and premium pricing strategies respectively with high influence. And also, this study focus on the Ethnocentrism and the COVID-19 pandemic situation and the outbreak of it.
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- last seen: 2026-05-19T01:45:01.086888+00:00