The Impact of Data-Driven Decision Making on the Annual Net Sales Revenue and Stock Price of Amazon: A Study from 2004 to 2022

In the rapidly changing world of e-commerce, data-driven decision making now stands out as a critical approach for businesses that seek to excel and stand out among the crowd of competitors. This paper covers the results of data-driven decision making on Amazon's annual net sales revenue over the years 2004 through 2022. Amazon is a multi-billion dollar company that operates in the online retail space as one of the largest encompassing platforms in the world. Through both secondary data taken from Yahoo Finance and Statista, this investigation accomplishes a longitudinal analysis to find out the connection between approaches and financial data, which are Amazon's data-driven approaches and its net sales revenue and stock price. This study reveals a data-reliant decision-making approach towards e-commerce business in light of the contemporary progress of automated analytics on business strategies.