A Comprehensive Literature Review on Marketing Strategies adopting by Various Industries

The study will look at the findings of previous examinations into the marketing strategies implemented by various industries. When considering the marketing strategies like visual merchandising, premium pricing, and ethnocentrism are conducted with the supermarket industry, apparel sector, gem and jewelry industry, tea industry, and hotel industry. As a result, the primary goal of this study will be to determine how different marketing strategies affect diverse industries both locally and globally. As a result, the main findings from earlier study in the topic will be covered in this part. This study’s main objective is to examine and identify the many marketing strategies used by various industries. Three marketing strategies were examined in this study, as Ethnocentrism, premium pricing, and visual merchandising.