A Comprehensive Literature Review on Marketers Strategic Plan during COVID-19 Pandemic

There are several marketing strategies used by companies in COVID-19 pandemic. Not only corporate companies srilankan companies also adapting to new marketing strategies during this COVID-19 pandemic. SMES, tourism sector, corporate organizations all are change their marketing ways in this covid pandemic. As a result of the COVID-19 pandemic, e-Commerce companies are growing quickly on a global scale as people shift to online platforms and make online shopping the "new standard‖. Companies used their marketing mix to adapt this pandemic. The use of marketing during (and after) the COVID-19 crisis reflects marketing strategies utilized throughout recessionary times.