Armchair Survey Research: A Possible Post-COVID-19 Boon in Social Science

Post-COVID-19 technologies for higher education and corporate communication have opened-up wonderful opportunity for Online Survey Research. These technologies could be used for one-to-one interview, group interview, group questionnaire survey, online questionnaire survey, or even ‘focus group’ discussions. This new trend, which may aptly be called ‘armchair survey research’ may be the only or new trend in social science research. If that is the case, an obvious question might be what is ‘survey research’ and how is it going to be easier in the post-COVID-19 world? My intention is to offer some help to the promising researchers who have all quality and eagerness to undertake good social science research for publication, but no fund. The text is divided into three main parts. Part one deals with “Science, Social Science and Research” to highlight some important points about the importance of ‘What’, ‘Why’, and ‘So what’ and ‘framing of a research question’ for a good research. Then the discussion moves to ‘reliability and validity’ in social science research including falsifiability, content validity, and construct validity. This part ends with discussions on concepts, constructs, and variables in a theoretical (conceptual) framework. The second part deals categorically with ‘survey research’ highlighting the use and features of interviews and questionnaire surveys. It deals primarily with the importance and use of nominal response or scale and ordinal response or scale as well as the essentials of question content and wording, and question sequencing. The last part deals with survey research in the post-COVID-19 period highlighting strategies for undertaking better online survey research, without any fund.