Formulating a Multi-Layered Framework for Automobile Architecture

Product architecture is defined as allocation of components to functions and their interfaces. But what makes this formulation insufficient for automobile architecture is their multi-layered allocation of components and the visual aspect of the architecture. This paper suggests, through an empirical study of two- wheeler models being manufactured by a prominent manufacturer, a multi-tiered framework along with a visual template for two- wheeler architecture which includes their visual schema as well. This paper investigates and demonstrates that this framework and template satisfy the requirements of product architecture by using examples from the domain of motorcycle design. Further, this paper investigates the utility of this framework for platforming strategy, innovation, adoption of new technology and standardization.