Perception, Motivation and Satisfaction of Tourist Women on Their Visit to the City of Cordoba (Spain)

The cultural and historical heritage of a city is a major resource to attract tourists. Therefore, reaching out to perceive and identify the characteristics of persons visiting a locality attracted by their property is relevant for the purpose of better meeting their expectations and needs. This research focuses on knowing the perceptions, motivations and satisfaction of women visiting Cordoba (Spain). Thus, on the basis of the questionnaire carried out on women visiting Cordoba during the months of June and November 2019, a statistical analysis has been made. Using various multivalent case-grouping techniques, tourist segments with similar perceptions of cultural heritage have been detected. Moreover, non-parametric statistical techniques have showed up significant differences between the valuations obtained in the various segments. This analysis has exposed a segment of women who, known as absorbent tourists, are characterized by the high cultural motivation to visit the city of Cordoba linked to the heritage they have visited. The conclusions obtained should be useful in adjusting the city's tourist supply to the specific demand of a population sector such as women visiting the city.